4.2还盘(2)（同步练习）《商务英语函电》（高教版第四版）-同步精品课堂

《商务英语函电》高教版第四版 4.2还盘(2) 1. Choose the best option. （1）What does "profit margin" refer to? A. The total sales volume. B. The difference between cost and selling price. C. The production cost. D. The shipping fee. （2）How might a seller respond if they cannot reduce the price? A. By offering a substitute product. B. By ignoring the buyer’s request. C. By increasing the price. D. By canceling the order. （3）Which expression is suitable for ending a counter-offer letter? A. We await your prompt reply. B. Your offer is unacceptable. C. No further discussion needed. D. Goodbye. （4）What does "for your reference" mean in a business letter? A. To criticize the buyer. B. To provide additional information. C. To demand immediate payment. D. To reject the offer. （5）If a buyer suggests reducing the price by 5%, which phrase can be used to express this request politely? A. "You must lower the price by 5% immediately." B. "We demand a 5% discount without delay." C. "If you could reduce the price by 5%, we might reach an agreement." D. "Your price is unacceptable unless you cut 5%." （6）What does "rock bottom price" mean in a negotiation? A. The highest possible price. B. The final offer with no further discounts. C. A temporary promotional price. D. An estimated price before confirmation. （7）Which of the following is a valid argument for NOT reducing prices? A. "Our costs have increased due to raw material shortages." B. "We want to earn more profit this quarter." C. "Our competitors are charging even higher prices." D. "The product design is unique but irrelevant to pricing." （8）When a seller says, "We recommend Type 304 as a substitute," what is their intention? A. To force the buyer to accept a different product. B. To provide a cheaper alternative with similar features. C. To delay the negotiation process. D. To criticize the buyer's original request. （9）What does the phrase "keen competition" imply in a counter-offer? A. The market has very few competitors. B. Buyers have limited options to choose from. C. Many suppliers offer similar products at competitive prices. D. The product is no longer popular in the market. （10）Which closing sentence shows willingness to continue negotiations? A. "This is our final decision. No further discussion." B. "We hope you reconsider and place an order soon." C. "Your request is denied. Goodbye." D. "We are not interested in your business anymore." 2.Read the notes from counter-offer letters.Then decide which expression doesn’t match with each complete sentence. (1) 很遗憾地告知 we can't accept your offer for the cars. A.We inform with regret B.We note with regret C.Much to our regret, D.We regret to state (2)It is regrettable that 你们报价与市价不符 A.your price's fixed on an unworkable market level B.your offer is out of line with the market price C.your price is unreasonable in the market here D.your price is not in line with your market (3) 如果你们降价3% ,we willclose the business. A.If you make a reduction of 3%in price B.If you reduce your price by 3% C.If you supply us with the goods at a price 3%lower than that offered by you D.If you make a further reduction of 3%in price (4)You'd better lower your prices, 市场不坚挺 A.for the market is weak B.as the market is declining C.so the market will be made active D.because the market is not strong 3.Read through this letter andfillin the form with suitable English information from the letter. Dear Sirs, Thank you for your letter dated Mar.21,2021.But we feel regretful that your prices are really out of line with the ruling market level and not competitive enough. For your information,we appreciate the nice designs and good workmanship( 工 艺 )of your products,but the prices for the same quality have dropped another 3%in the market here. To close the trade,may we suggest you give us a special discount of 3%and your minimum quantity be less for a trial order. We think it is for your interest to make such a reduction,as there is a keen business competition in the market. We are anticipating your immediate reply. Yours faithfully, …试订货的最低限量应该少些。 .your minimum quantity be less for a trial order. (1) …认可产品的精美设计和精湛工艺 … (2)…作出如此降价是为了你们的利益 … (3)…给我们3%的特别折扣 …… (4)…很遗憾地感到 …… (5) …又降了3% … (6)激烈的贸易竞争 (7)与市价不符 (8)供你们参考 (9)达成交易 4.Choose the suitable expression for each blank. （1）We hope you will consider our counter-offer most favorably and tell us your decision ______. A. at your earliest convenience B. on your earliest convenience C. at your earliest convenient D. on your earliest convenient （2）Your price should ______ the actual situation of our customers. A. base onB. based on C. be based atD. be based on （3）I am ______ to say that your prices are about 9% ______ than those offered by other suppliers. A. happy,high B. sorry,lower C. sorry,higher D. happy,low （4）______ what is quoted by other suppliers, your price is ______. A. Compared to,uncompetitive B. Compared with,uncompetitive C. Compared to,competitive D. Compared with,competitive （5）If you ______ the order, we may consider ______ you an 8% discount. A. double,give B. double,to give C. doubled,give D. double,giving （6）We cannot make any ______, this is our rock bottom price. A. further discounts B. farther discounts C. furthest discounts D. farthest discounts 原创精品资源学科网独家享有版权，侵权必究！ 学科网（北京）股份有限公司 $$ 《商务英语函电》高教版第四版 4.2还盘(2) 1. Choose the best option. （1）What does "profit margin" refer to? A. The total sales volume. B. The difference between cost and selling price. C. The production cost. D. The shipping fee. 【答案】B 【解析】 "Profit margin" 指成本与售价之间的利润空间，通常用于描述企业的盈利情况。 （2）How might a seller respond if they cannot reduce the price? A. By offering a substitute product. B. By ignoring the buyer’s request. C. By increasing the price. D. By canceling the order. 【答案】A 【解析】 如果卖方无法降价，可能会推荐替代产品以满足买方的需求，这是一种常见的商业策略。 （3）Which expression is suitable for ending a counter-offer letter? A. We await your prompt reply. B. Your offer is unacceptable. C. No further discussion needed. D. Goodbye. 【答案】A 【解析】 还盘信的结尾通常礼貌地表达期待对方的回复，例如 "We await your prompt reply" 或类似表达。 （4）What does "for your reference" mean in a business letter? A. To criticize the buyer. B. To provide additional information. C. To demand immediate payment. D. To reject the offer. 【答案】B 【解析】 "For your reference" 用于提供额外信息供对方参考，帮助其做出更明智的决定。 （5）If a buyer suggests reducing the price by 5%, which phrase can be used to express this request politely? A. "You must lower the price by 5% immediately." B. "We demand a 5% discount without delay." C. "If you could reduce the price by 5%, we might reach an agreement." D. "Your price is unacceptable unless you cut 5%." 【答案】C 【解析】 C选项使用了委婉语气（"If you could..."）和协商性措辞（"we might reach an agreement"），符合商务沟通的礼貌原则。 （6）What does "rock bottom price" mean in a negotiation? A. The highest possible price. B. The final offer with no further discounts. C. A temporary promotional price. D. An estimated price before confirmation. 【答案】B 【解析】 "Rock bottom price" 指卖方能接受的最低价格，无法再让步，常用于强调已无降价空间。 （7）Which of the following is a valid argument for NOT reducing prices? A. "Our costs have increased due to raw material shortages." B. "We want to earn more profit this quarter." C. "Our competitors are charging even higher prices." D. "The product design is unique but irrelevant to pricing." 【答案】A 【解析】 A选项以原材料成本上涨为理由，是拒绝降价的合理依据；B和D缺乏说服力，C可能不属实。 （8）When a seller says, "We recommend Type 304 as a substitute," what is their intention? A. To force the buyer to accept a different product. B. To provide a cheaper alternative with similar features. C. To delay the negotiation process. D. To criticize the buyer's original request. 【答案】B 【解析】 推荐替代产品（substitute）的目的是在买方预算有限时，提供功能相似但价格更优的选择，属于积极解决方案。 （9）What does the phrase "keen competition" imply in a counter-offer? A. The market has very few competitors. B. Buyers have limited options to choose from. C. Many suppliers offer similar products at competitive prices. D. The product is no longer popular in the market. 【答案】C 【解析】 "Keen competition" 指市场竞争激烈，供应商需通过价格或质量优势吸引买家，常被用作要求降价的理由。 （10）Which closing sentence shows willingness to continue negotiations? A. "This is our final decision. No further discussion." B. "We hope you reconsider and place an order soon." C. "Your request is denied. Goodbye." D. "We are not interested in your business anymore." 【答案】B 【解析】 B选项通过 "reconsider" 和 "soon" 保持对话开放性，暗示期待进一步合作，符合商务信函的积极结尾。 2.Read the notes from counter-offer letters.Then decide which expression doesn’t match with each complete sentence. (1) 很遗憾地告知 we can't accept your offer for the cars. A.We inform with regret B.We note with regret C.Much to our regret, D.We regret to state (2)It is regrettable that 你们报价与市价不符 A.your price's fixed on an unworkable market level B.your offer is out of line with the market price C.your price is unreasonable in the market here D.your price is not in line with your market (3) 如果你们降价3% ,we willclose the business. A.If you make a reduction of 3%in price B.If you reduce your price by 3% C.If you supply us with the goods at a price 3%lower than that offered by you D.If you make a further reduction of 3%in price (4)You'd better lower your prices, 市场不坚挺 A.for the market is weak B.as the market is declining C.so the market will be made active D.because the market is not strong 【答案】（1）A（2）A（3）C（4）C 3.Read through this letter andfillin the form with suitable English information from the letter. Dear Sirs, Thank you for your letter dated Mar.21,2021.But we feel regretful that your prices are really out of line with the ruling market level and not competitive enough. For your information,we appreciate the nice designs and good workmanship( 工 艺 )of your products,but the prices for the same quality have dropped another 3%in the market here. To close the trade,may we suggest you give us a special discount of 3%and your minimum quantity be less for a trial order. We think it is for your interest to make such a reduction,as there is a keen business competition in the market. We are anticipating your immediate reply. Yours faithfully, …试订货的最低限量应该少些。 .your minimum quantity be less for a trial order. (1) …认可产品的精美设计和精湛工艺 … (2)…作出如此降价是为了你们的利益 … (3)…给我们3%的特别折扣 …… (4)…很遗憾地感到 …… (5) …又降了3% … (6)激烈的贸易竞争 (7)与市价不符 (8)供你们参考 (9)达成交易 【答案】（1） appreciate the nice designs and good workmanship of your products...（2）it is for your interest to make such a reduction...（3） give us a special discount of 3%...（4） feel regretful that...（5） have dropped another 3% （6）a keen business competition （7）out of line with the ruling market level...（8）For your information...（9）To close the trade.. 4.Choose the suitable expression for each blank. （1）We hope you will consider our counter-offer most favorably and tell us your decision ______. A. at your earliest convenience B. on your earliest convenience C. at your earliest convenient D. on your earliest convenient 【答案】A 【解析】正确表达是"at your earliest convenience"，表示"在您方便时尽早"。其他选项介词或用词不正确。 （2）Your price should ______ the actual situation of our customers. A. base onB. based on C. be based atD. be based on 【答案】D 【解析】此处需用被动语态"be based on"表示"基于"。A缺少be动词，B不完整，C介词错误。 （3）I am ______ to say that your prices are about 9% ______ than those offered by other suppliers. A. happy,high B. sorry,lower C. sorry,higher D. happy,low 【答案】C 【解析】根据语境应表达遗憾(sorry)和价格更高(higher)。其他选项要么情感不符，要么逻辑矛盾。 （4）______ what is quoted by other suppliers, your price is ______. A. Compared to,uncompetitive B. Compared with,uncompetitive C. Compared to,competitive D. Compared with,competitive 【答案】B 【解析】"Compared with"是标准比较表达"uncompetitive"符合批评价格的语境 （5）If you ______ the order, we may consider ______ you an 8% discount. A. double,give B. double,to give C. doubled,give D. double,giving 【答案】A 【解析】"double"用一般现在时"consider"后接动词原形"give" （6）We cannot make any ______, this is our rock bottom price. A. further discounts B. farther discounts C. furthest discounts D. farthest discounts 【答案】A 【解析】"further"表示"更多的"其他选项要么指实际距离，要么是最高级形式 原创精品资源学科网独家享有版权，侵权必究！ 学科网（北京）股份有限公司 $$