Reading, speaking and writing one, read the title of the text. What chAllenges might an expat entrepreneur meat make a note of your ideas, and then read the interview report to see if you were right. The expert entrepreneur, his face smiling with delight, twenty four year old brit jack Collins opens the door of his company's office in the heart of shanghai and introduces himself in flames. Pu a after a tour of the office, whilst explaining his start up and introducing all his team, all still delivered in fluent chinese. We sit down and an open desk is a great idea. But why did you want to bring IT to life in china? I ask him in english. Collins is one of a growing number of foreign entrepreneurs choosing china as a base for their start up businesses with a masters in business from a prestigious university. Collins love of technology and fashion LED into shanghai to set up his AR augmented reality APP. He shows me how that works, but asks me not to reveal too much. IT uses a and a social network for fashion p, two P, E. commerce. IT is marvelous, and Collins hopes IT will be a game changer. But why china london Collins home has many startups. Chinese people are more open to new technology, a new lifestyle, mobile and digital developments. says Collins. The english still do things more traditionally, so there is more potential here. One cannot come to china and not be Carried away by its momentum. The incentives for foreign startups to come to china are also clear, he says. China has promising demographics with an immense market in its growing middle class. IT also attracts a huge amount of investment, and shanghai benefits from being a free trade zone with additional government funds and grants to help the start up sector grow. As Collins and other foreign talents have realized, chinese cities are among the largest and most active regions of entrepreneur activity in the world today. But why did Collins dean shanghai the best choice . basing in shenton a straight up tech hubs? Shanghai is different, its Cosmopolitan in china's fashion capital, so startups have a synthesis of tech e commas and lifestyle elements. Shanghai start up ecosystem generates lots of activity with lots of peers to collaborate with. Everybody here has an idea that's going to revolutionize the world. Not all will succeed, but IT still makes IT an exciting place to be. With an expatriate at population of over two hundred thousand, the largest in china, IT has repeatedly been voted by experts as the most attractive chinese city to work in. This foreign friendly culture has been cultivated over time, and with administrative help, the VISA system was previously something of a deterrent for foreign startups, but this has been changed to welcome them in as an eligible applicant. IT only took a short trip to the city's accidentally administration dino, and an interview for Collins . I was approved promptly after. says Collins. IT was a great moment. However, the buzz startups here should not give the idea of a creative paradise. Many startups are aborted. Great persistence is needed to succeed. It's not all roses. Failures are common. Foreign startups should think twice before taking the plunge, but the nature of innovation is learning from failure. says Collins. Although china is potentially a big market, there are many local startups competing for the same market. Doing business here is certainly easier if you speak chinese, though IT is not essential as many speak english, and although I am fluent, there are still mistakes and misunderstandings. He, but seeing failures as a positive just adds fuel to the fire. You learn to let IT fuel your passion. Ultimately, if you want to succeed in china, you really have to be here engaging with the culture and language. He says conclusively, cross culture, communication and understanding is clearly a crucial factor in taking a startup to a global level in the eyes. Looking forward, which start up trends, does he think will shape the coming decade? New technology will always trend strongly, he says, with artificial intelligence AI and the interactive things IOT leading the field. However, Collins believes there is already a move away from what originally made the start up such a buz word. The culture is still seen as cool. Some have the wrong attitude that IT is an easy way to make a quick fortune. Collins says this has LED to failures, which may dry up future investment. I think the culture will adapt accordingly. To become a valid, a universal pattern of business creation, we need entrepreneurs with an adventure spirit, but also the right attitude, who are doing IT for . the right reasons. In fact, this is already happening. More startups are being founded with strong ethical and environmental principles, focusing on social responsibility, unsustainable products and services. There are many Young chinese here doing this right now that has grown organically from our generations. Facing the great chAllenges of the future . as he bids me farewell, IT is impossible not to let some of Collins passion rub off on you yet. He is just one of many expats in chinese taking advantage of the welcoming start up climate and helping turn china into one of the future leaders of innovation in the twenty first century. In a way, the idea of the start up is as old as the first entrepreneur. IT is just done with the benefit of modern technology, and a country that cultivates a thriving start up culture gives Young people with a good idea the best chance of making that a reality and changing the world. Simple as that.