内容正文:
[c] 时代
U3 Times change!
Starting out & understanding ideas
How are you doing, today? Great.
Let’s start our class. Class begins. Sit down, please.
Today, we are going into Unit 3 Times change. Let’s start with a video about changes.
Discussion:
With the development of society and technology, great changes have taken place in people's life. What has changed over time?
letters
cash
mobile payment
social media apps
live-streaming sales
sales in market
Discussion:
With the development of society and technology, great changes have taken place in people's life. What has changed over time?
infrastructure
education resources
high-speed rail
Courtyard/bungalow
flat /apartment
Conclusion:
In what aspects have times changed our lives?
the way we pay
the way we communicate
the way we shop
the way we travel
the way we learn
the buildings where we live
people’s living standard
……
Starting out
Watch and answer: What is the video about?
Whether it’s better to live life at a fast or slow pace
抽学生:What changes are mentioned?--抽三个学生 (3mins)
5
Starting out
Means of transportation;
Means of communication;
The way we work;
The way we make friends and maintain friendship.
Which aspects does the video mention?
Which do you prefer, a faster pace of life/ a slower pace of life?
抽学生:What changes are mentioned?--抽三个学生 (3mins)
6
Leading in
Look at the charts and answer:
What information do the charts show?
What conclusions can you draw from these charts?
Now, I’m going to show two charts which also show a change.
What information do the charts show?
抽一个学生:the left one?
抽一个学生: the right one?
抽一个学生: What change is shown in the two charts?
And that is, more and more people are choosing to buy books online instead of from physical bookstores. (1min)
Then what may happen to physical bookstores? They may die, maybe.
Today, we are going to read about a physical bookstore, the Rainbow Bookstore.
The charts show the sales made by___________________ and ___________________ in China from the year 2011 to 2017.
From the charts, we know that in the past seven years, the sales made by physical bookstores ________________________, while those made by online bookstores ______________________. In 2016 and 2017, sales made by online bookstores are______ than those made by physical bookstores.
online bookstores
physical bookstores
higher
Conclusion:
have been relatively stable
have increased massively
More and more people are choosing to buy
books online instead of in physical bookstores.
Look at the title of the passage and the pictures. Think about what the title means.
Maybe it is a new start/ beginning/appearance of the bookstore.
……?
Read to get the main idea of the passage and find out what else of the bookstore is new.
Turn to P26 read the passage and tell what happened to the bookstore. You have 3 mins (目前总共花7~8mins)
此处板书The crisis The revival
The Rainbow Bookstore was closing but it revives with a new look.
Reading for the main idea
To become active, popular or successful again.
Turn to P26 read the passage and tell what happened to the bookstore. You have 3 mins (目前总共花7~8mins)
此处板书The crisis The revival
Look at the title of the passage and the pictures. Think about what the title means.
a new start/beginning
a new look/appearance
a new way of reading
a new way of running
a new way of communication
a new relationship between people
Turn to P26 read the passage and tell what happened to the bookstore. You have 3 mins (目前总共花7~8mins)
此处板书The crisis The revival
What order does the passage follow?
Divide the passage into parts and summarize the main idea in each part.
Reading for structure
It follows the order of time/chronological order.
Para 1
Para 2~4
Para 5~8
The chat and the memories
The crisis
The revival
/ˌkrɒnəˈlɒdʒɪkəl/
Quite an interesting story, huh! And the author tells the story in a specific order. What order?
-Time order.
Now follow the time order, divide the passage into parts and summarize the main idea in each part. You have 1 and half a mins.
I do like your second half, para 5~8. But I want to divide your first half into two parts, cuz they are in different scenes.
So if we divide para 1~4 into two parts.
Part 1--para 1 I heard of the bookstore’s crisis.
para 2~4 When I went back to the bookstore to chat with the owner, childhood memories went back.
para 5~8 When I saw the bookstore again, it revived.
So there are three stages in the story. In each stage, there was an “I”. (3mins) (目前10mins)
How did the author feel in each stage?
Reading for feelings
surprised
relieved
pleased
heartbroken
Para 1
Para 2~4
Para 5~8
The chat and the memories
The crisis
The revival
sympathetic
nostalgic
gloomy
How did the author feel in each stage? We can find direct and indirect description from the passage. Circle the direct description & think about the indirect description. You have 1 min.
--请一位同学 When hearing the news, how did I feel?
--heartbroken. (抽同桌)
--Then when hurrying to the store?
When I was chatting with the owner, how did I feel?
--sad. Did I understand and have the same feelings with Casey, the owner?
--sympathetic
Why does the author describe his childhood memories? What feelings does this show?
--miss the good old days, or we say nostalgic
How did I feel when I left the bookstore? Why does the author describe the weather?
To reflect his mood, just like the weather, cold, and dark and in a thick mist. Gloomy.
--请第三位同学
surprised, pleased and relieved, right? (抽同桌)
From heartbroken to pleased, we can see the author did love the Rainbow Bookstore. And so did other people in the community. That’s why they worked together to save it. (2mins) (总共13mins)
Reading for details
Find the differences and similarities between the old and the new Rainbow Bookstore. (P28)
What did they do? What was changed?
Let’s find the differences and similarities between the old and the new Rainbow Bookstore.
Organize information with the Venn diagram on P28.
You have 2mins. 目前总共(18~20mins)
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Reading for details
dusty shelves, old but comfortable furniture
a board
difficult to run
a big screen
a café
stationery, posters, gifts, and organic food
community events like book readings, poetry recitals, jazz concerts and movie nights.
sell books
an old brick exterior
a place for people to read and connect
an experience that couldn’t be downloaded.
Let’s take a look at the similarites first.抽一个同学 books, an old brick exterior, a place for people to read and connect.
What are the differences. What was the old Rainbow Bookstore like?—抽一个同学
What was the new Rainbow Bookstore like?—
抽一个同学—此处处理recital
以及Does the author think these activities meaningful? How do you know that?
From para 7, we can see the author think in these community events, people could gather to share an experience that couldn’t be downloaded.
What does it mean?
学生说:Maybe e-books are cheaper and more convenient, but that doesn’t mean bookstores should be replaced,
for the experience to read and communicate with other people cannot be replaced.
Let’s compare the old and new Rainbow Bookstore. What characteristics does the new Rainbow Bookstore have?
multifunctional(5mins)
15
Reading for details
Choose the ideas conveyed in the passage and find evidence to support your choices.
Traditional bookstores can't compete with large bookstore chains.
People's love of reading never changes.
Technology has been a key factor in bringing the Rainbow Bookstore back to life.
Creativity plays an important role in the new Rainbow Bookstore.
Para. 5: “Clearly, the Rainbow Bookstore was in good, creative hands.”
Para. 7: “It had a café selling organic food, and there were now more community events such as…”
Para. 8: “… corporate knowledge combined with creativity has brought my humble bookstore into the 21st century. ”
Para. 1: “The bookstore, …a place where anyone could drop in and connect through their love of books.”
Para. 7: “…the bookstore was being turned into a place for literature-loving members of the community to get together.”
Let’s take a look at the similarites first.抽一个同学 books, an old brick exterior, a place for people to read and connect.
What are the differences. What was the old Rainbow Bookstore like?—抽一个同学
What was the new Rainbow Bookstore like?—
抽一个同学—此处处理recital
以及Does the author think these activities meaningful? How do you know that?
From para 7, we can see the author think in these community events, people could gather to share an experience that couldn’t be downloaded.
What does it mean?
学生说:Maybe e-books are cheaper and more convenient, but that doesn’t mean bookstores should be replaced,
for the experience to read and communicate with other people cannot be replaced.
Let’s compare the old and new Rainbow Bookstore. What characteristics does the new Rainbow Bookstore have?
multifunctional(5mins)
16
Thinking & Sharing
Why did Jennifer make the Rainbow Bookstore multifunctional?
What is the Rainbow Bookstore’s competitive advantage ?
an experience that couldn’t be downloaded
Why did Jennifer make the Rainbow Bookstore multifunctional?
--increase profit--Why? Drinks and activities are more profitable than books.
But why do people come to the bookstore for drinks and activities?
Here I wanna introduce an economic term.
Competitive advantage. 此处板书 competitive advantage
What’s that? Let’s read the definition together.
Competitive advantage one two three go.
What’s the Rainbow Bookstore’s competitive advantage?
It offers experiences that couldn’t be downloaded.
To survive, to find and keep the competitive advantage is the key.
But how? When I was in college, my economic professor told us
“to keep competitive advantage, rule no.1 constant change.”
Why? Let’s take a look at the definition. There are three variables.
competitior, consumer, we---If one factor changes, competitive advantage changes.
In order to keep competitve advantage, we need to change, we need to find and even create our competitive advantage first.
That’s why Jennifer could bring the rainbow bookstore into a new chapter.
17
Thinking & Sharing
What is your understanding of the title now?
of the Rainbow Bookstore
of the industry
of times
A New Chapter
A new beginning
Speaking of “A New Chapter”What’s your understanding of the title? Discuss with your shoulder partner. You have 1min.
When do you see a new chapter? In a book. This is a story about a bookstore. So the writer chose this word in response to the context of a bookstore.
What does it mean in a book?
A new beginning. From my point of view, it means a new beginning of the Rainbow Bookstore. And it is also a typical example of the bookselling industry. It also means a new beginning of the industry where physical bookstores have been turned into cultural centers in response to the times’change. So it also symbolizes a new beginning of the times. As times change so quickly, a new chapter is opened every day.
18
......
Thinking & Sharing
What qualities do we need to embrace a new chapter?
embrace a new chapter
adaptive/ flexible
insightful
creative
courageous
In order to always embrace a new chapter, what qualities do we need?
Ss’ answers. (1~2mins) (总共27mins)
With these qualities, we can always embrace a new chapter.
It’s fantastic to see that you all have echoed times’ change. Heraclitus once said, there is nothing permanent except change. So we need to keep up with change, then the change will be our chance to always embrace a new chapter. Be insightful, be adaptive.
Smart expressions
从…中得出结论
The day I heard…, I was heartbroken.
一个传奇的场所
顺便来访
把书装进箱子里
深深地叹气
经营一家书店
平板电脑
连锁店
同情 n./ adj./ v.
draw/reach/come to a conclusion from
(conj.) the moment/ the first time
a legendary fixture
drop in on sb./at sp.; drop by
pack the books into boxes
sigh deeply
run a bookstore
tablet
chain stores
sympathy; (un)sympathetic;
sympathize
Smart expressions
11.对某人同情
赞同,支持
12. 继续营业
13. 歇业
14.好像那些事就发生在昨天
15. 一群,一束,一扎
16. 对…的评价
17. 向…挥手告别
18. 消失在浓雾中
19. 永久地
20. 进行读书会
21. 仔细打量,仔细研究
22. 文具
have/express/feel sympathy for ...
be in sympathy with
stay in business
go out of business
as if the events had happened only yesterday
a bunch of
comments on
wave goodbye to
be hidden in a thick mist
for good/ for ever
deliver book readings
pore over
stationery [U]
Smart expressions
23. 发起一个活动
24.接管
25.在…的领导下
26.文学爱好者
27.聚在一起
28.有机食物
29.诗歌朗诵会
30. 向上看
31. 突然出现,冒出来
32. 集体的智慧
33. 简陋的,谦虚的
34. 使…复活
work on a campaign
take over
under one’s leadership; under the leadership of sb
literature-loving members
get together; gather
organic food
poetry recital v. recite n. recitation
look up at
pop up (-pp-)
pop-up stores
corporate knowledge
humble
bring … back to life
快闪店,临时店
take up/off/in/on/down
Thanks
Lavf58.29.100
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