Unit 4 Corporate Culture 知识清单-2023-2024学年高二下学期 中职英语高教版（2023修订版）拓展模块

Unit 4 Corporate Culture 词汇： 拓展模块 1. 2. achieve [əˈtʃiːv] v. 实现；获取 3. behavior [bɪˈheɪvjə] n. 行为 4. brand [brænd] n.品牌 5. chain [tʃeɪn] n.连锁店；链；链条 6. characteristic [ˌkærɪktəˈrɪstɪk] n.特征；特点adj.特有的；独特的 7. corporate [ˈkɔːprɪt] adj. 公司的；n.企业 8. describe [dɪˈskraɪb] vt. 描述；描写；形容 9. enrich [ɪnˈrɪtʃ] vt. 充实；使丰富 10. establish [ɪˈstæblɪʃ] vt. 使稳定；建造;建立 11. factor [ˈfæktə] n. 因素；要素;倍数 12. fashion [ˈfæʃ n] n.时尚；时装 13. focus [ˈfəʊkəs] n. 焦点;聚焦v.聚焦 14. humble [ˈhʌmbl] adj. 不大的；普通的 15. impress [ɪmˈpres] v. 使铭记；给…留下深刻印象 16. influence [ˈɪnflʊəns] n.&v. 影响 17. invest [ɪnˈvest] v.投资 18. parcel [ˈpɑːsl] n. 包裹 19. purpose [ˈpɜːpəs] n.目的；意图 20. relative [ˈrelətɪv] n.亲戚 adj. 相关的 21. series [ˈsɪəriːz] n.一系列；连续 22. settle [ˈsetl] v.解决 23. simplicity [sɪmˈplɪsɪtɪ] n. 简单；简明 24. slogan [ˈsləʊɡən] n.标语；口号 25. souvenir [ˌsuːvəˈnɪə] n.纪念品 26. vision [ˈvɪʒən] n. 视力;视线;愿景 短语： 1. aim to 旨在，为了 2.be fit for 适合 3.focus on 关注 4. feel at home感到放松、舒适 5. the general style of simplicity简约的一般风格 6. a major influence 主要影响 7.begin in a humble garage从一个简陋的车库开始 8. hundreds of millions of users 数亿用户 9. put …into practice 付诸实施 10. stick with culture they like 坚持他们喜欢的文化 11.establish a powerful corporate culture 建立强有力的企业文化 12. recognize the details of the drawing意识到图纸的细节 13. in terms of 就……而言 14. local culture 当地文化 15. sum up 概括；简而言之 16. be of little importance 无关紧要 17. on behalf of 代表 18. have…in common 有……共同点 19. be ralated to 和……有关 20. in the 1950s 在20世纪50年代 21. be likely to 很可能…… 22. be of high quality 高质量的 句子： 1. It seems that you need to get a new phone. 看来你需要买一部新手机了。 2. And the company has been working very hard to put it into practice, and that's why their phones are so popular.该公司一直在努力将其付诸实践,这就是他们的手机如此受欢迎的原因。 3. Would you please give me a brief introduction of your company?请给我简单介绍一下贵公司,好吗? 4.It's impossible to sum up everything in a single article,but passion has been one of the most important factors.在一篇文章中概括一切是不可能的,但激情是最重要的因素之一。 5. No company can build a culture successfully without people who share its values and have the ability to carry them out.任何一家企业想要成功建设企业文化,都需要能共享并践行其价值观的成员。 6. For example, some companies may establish company museums to tell their history, which aims to make their culture more powerful.例如,一些企业可能会设立博物馆来讲述其历史,以使文化影响力更加强大。 7. We do hope your schedule will allow you to accept your invitation.我们希望您的日程安排能让您接受邀请。 8. Haidilao is one of the most popular hotpot chains in the country,where people are willing to wait a long time for a table without complaint.海底捞是国内最受欢迎的火锅连锁店之一,在这里,人们愿意为一张桌子等很长时间而没有怨言。 9. It is reported that their company always focuses on providing the best service.据报道,他们公司一直致力于提供最好的服务。 10. During the fair, a series of business activities will be held. 博览会期间,将举办一系列商业活动。 11. When customers consider a company to be honest, they are more likely to choose its products over its competitors’.当客户认为一家公司是诚实的,他们更有可能选择他的产品,而不是他竞争对手的产品。 12. Our corporate culture is centered on our customers because we believe that customer satisfaction is our success. 我们的企业文化以客户为中心,因为我们相信客户的满意就是我们的成功。 13. Our goal is not just developing technology but enriching the lives of our users with it. 我们的目标不仅仅是开发技术,而且是用技术丰富我们用户的生活。 14. We'd like to develop a long-term business and aim to make people's life more convenient with our best service. 我们想发展长期业务,我们的宗旨是用我们最好的服务让人们的生活更方便。 Reading Culture Understanding Corporate culture is the values and beliefs that a company develops over time. The purpose of corporate culture is to improve a company's mission and strategies and to influence employee behavior, honesty and compliance(服从). Generally, corporate culture comes from a company's top management. A company's corporate culture can go beyond the walls of the business. When customers consider a company to be honest, they are more likely to choose its products over its competitors'. Employees in a company's customer service department can also present positive corporate culture to their customers. In this case, the culture creates a link between the company's employees and its customers. How customers react is often a direct result of the company's corporate culture. A company's corporate culture can also affect the quality of its products. Companies that prioritize profits may decide to use low-quality materials in their products and try to suggest that the products are of higher quality than they really are. This negative culture can result in lower brand loyalty (忠诚度)among customers. 学科网（北京）股份有限公司 $$