Unit 2 Are you fond of online shopping Reading课件 2024-2025学年中职英语教科版（2021）基础模块2

Unit 2 Are you fond of online shopping? In this unit, you will learn how to enquire, give suggestions and make choices while shopping; bargain and refund; state the likes or dislikes about online shopping; complete an order sheet. You will also learn to practise a simple, moderate, green and low-carbon lifestyle and jontly create a better future. Getting Ready Listening Speaking Reading Writing Understanding Culture Taking Action Checking Progress Reading Pre-reading A Pre-reading A After watching the video, discuss with your partner what you think of Singles’ Day. Read the passage and learn new words and expressions. promote vt. 促进；提升 promotion n. 推销，促销 register v. 登记；注册 official adj. 官方的；正式的 New Words & Expressions e.g. He made an official visit to Tokyo in March. e.g. It may promote creative thinking. e.g. The new job is a promotion for him. e.g. Have you come to register at the school? Pre-reading A trademark n. 商标 transaction n. 交易；事务 carnival n. 狂欢节，嘉年华 e.g. She has registered a trademark for a new range of perfumes. e.g. The transaction is completed by payment of the fee. e.g. There is a local carnival every year. New Words & Expressions Pre-reading A November 11 is China’s Singles’ Day. Though Singles’ Day is not an official holiday in China, it has become the most influential online shopping day in the world. Singles’ Day was promoted as a shopping day in the year of 2009. There are great discounts and sales promotions on shopping websites. “Double 11” was registered as a trademark in China on December 28, 2012. Now “Double 11” is one of the biggest online sales events, setting new world records for payment transactions（交易）. With the wide use of e-pay, online shopping is sweeping across the world and changing the lifestyle of worldwide consumers. E-pay, such as Alipay and WeChat pay, provides the easiest way for the consumers to pay the bill neither in cash nor by credit card. This is one of the reasons why Singles’ Day has quickly become a worldwide carnival for online shopping. Now “Double 11” is one of the biggest online sales events, setting new world records for payment transactions（交易）. Singles’ Day 译文 Reading A 席卷，横扫 sweeping across E-pay, such as Alipay and WeChat pay, provides the easiest way for the consumers to pay the bill neither in cash nor by credit card. carnival influential promoted registered trademark transactions Pre-reading A 重点词解析 influential adj.有影响力的 ~ (in sth./in doing sth.) influence n.& v.影响 influence on sb./sth. 例句：He had been influential in shaping economic policy. 他在制定经济政策方面曾起过很大作用。 例句： His first music teacher was a major influence in his life. 他的第一位音乐老师是他一生中对他影响非常大的人。 重点词解析 promote v.促进，推动 n. promotion 例句： We need to promote an open exchange of ideas and information. 我们需要促进思想和信息的公开交流。 register v.登记，注册 ~ (at/for/with sth.) ~ sth (in sth.) ~ (sb.) as sth. register a company/trademark 注册公司╱商标 例句：Have you come to register at the school? 你到学校来注册过了吗？ 重点词解析 trademark n.商标 例句： She has registered a trademark for a new range of perfumes. 她已为一个新系列的香水注册了商标。 transaction n.交易，业务，买卖 例句：The transaction is completed by payment of the fee. 交易在支付费用之后就完成了。 重点词解析 carnival n.狂欢节，嘉年华 例句：There is a local carnival every year. 当地每年都举行狂欢节。 重难句分析 Now “Double 11” is one of the biggest online sales events, setting new world records for payment transactions（交易）. 分析： ...setting new world records for ...非谓语动词做后置定语来修饰“Double 11”。 译文：现在“双十一”是最大的网上销售活动之一，它创下了新的世界支付交易记录。 E-pay, such as Alipay and WeChat pay, provides the easiest way for the consumers to pay the bill neither in cash nor by credit card. 分析： neither... nor ... 既不......也不..... 译文：电子支付，如支付宝、微信支付，为消费者提供最简单的支付方式，既不用现金也不用信用卡。 重难句分析 What is the main idea of Paragraph 2? 1 A. Why has China’s Singles’ Day become popular? What’s the meaning of the underlined sentence in Paragraph 3? 2 A. Online shopping is making a clean sweep of the world. B. China’s Singles’ Day is the largest shopping day in the world. C. How is China’s Singles’ Day established? ✔ B. Online shopping is becoming popular in the world. C. Online shopping has gone out for some time. ✔ 查看原句 查看原句 Pre-reading A was registered as a trademark in China on December 28, 2012. Now “Double 11” is one of the biggest online sales events, setting new world records for payment transactions（交易）. With the wide use of e-pay, online shopping is sweeping across the world. Read for the third time and decide whether the following statements are true or false. 3 True False (1) November 11 is promoted from Singles’ Day to Shopping Day. (2) “Double 11” is a trademark for online shopping. (3) “Double 11” is welcomed because it is Singles’ Day. (4) (5)  ✔   ✔ ✔    ✔    ✔  Online shopping is changing the lifestyle of Chinese people. E-pay makes online shopping much more convenient. 阅读解析 阅读解析 阅读解析 阅读解析 阅读解析 Pre-reading A Singles’ Day was promoted as a shopping day in the year of 2009.There are great discounts and sales promotions on are great discounts and sales promotions on shopping websites. “Double 11” was registered as a trademark in China on December 28, 2012. Now “Double neither in cash nor by credit card. This is one of the reasons why Singles’ Day has quickly become a worldwide carnival for online shopping. and changing the lifestyle of worldwide consumers. E-pay, such as Alipay and WeChat pay, provides the easiest way for the consumers to pay the bill neither in cash nor by credit card. This is one of the reasons why Singles’ Day With the wide use of e-pay, online shopping is sweeping across the worldand changing the lifestyle of worldwide consumers. E-pay, such as Alipayand WeChat Pre-reading B Pre-reading B Do you know some liverstreamers? What is he/are they promoting? Why is he/she doing so?/ What are they doing for? Discuss the questions with your partner and learn new words and expressions. wipe vt. 擦 napkin n. 餐巾 delicacy n. 美味；佳肴 commercial v. 商业的；营利的 exclaim v. 呼喊，惊叫 New Words & Expressions e.g. Please wipe your feet on the mat. e.g. He picked up my napkin and turned it over. e.g. Smoked salmon was considered an expensive delicacy. e.g. We hope it will be a commercial success. e.g. “It isn't fair!”, he exclaimed angrily. Pre-reading effectively adv. 有效地，生效地 fuel v. 刺激，加剧 context n. 背景；上下文语境 shake off 摆脱 ( 疾病、坏习惯等 ) e.g. The company must reduce costs to compete effectively. e.g. They ran out of fuel. e.g. Much of the meaning must be inferred from the context. e.g. My cold's better, but I can't seem to shake off this cough. Pre-reading New Words & Expressions Live broadcasting sales promotion This is really yummy — it is so good !” Qiqi says, wiping his mouth with a napkin after taking a big bite of “hot and dry noodles”, a Wuhanese delicacy. Qiqi is one of the most famous commercial livestreamers in China, and lately he has been using his influence online to promote other products for the Hubei name brand. “Come on, let’s place an order for Hubei!” The heads of 30 counties in Hubei Province exclaim in the broadcast room. They volunteer to promote local agricultural products in the broadcast room, effectively helping the villagers to shake off poverty and become better off. Since COVID-19 has fueled the development of a contact-free economy, “live broadcasting with goods”, a new way of online shopping promotion, is becoming more and more popular in the context of epidemic（流行病） prevention and control as well as rural vitalization（乡村振兴） . Reading B and lately he has been using his influence online to promote other products for the Hubei name brand. Since COVID-19 has fueled the development of a contact-free economy, “live broadcasting with goods”, a new way of online shopping promotion, is becoming more and more popular in the context of epidemic（流行病） prevention and control as well as rural vitalization（乡村振兴）. wiping bite broadcast shake off become better off 直播带货 琦琦吃了一大口“热干面”（武汉美食）后，拿起餐巾擦嘴，说：“这真的很好吃——太好吃了！”琦琦是中国著名的商业主播之一。最近，他一直在利用自己在网上的影响力来推广湖北品牌的产品。 “来吧，我们为湖北下订单！”来自湖北 30 个县的领导大声说。他们在直播室自愿推广当地的农产品，有效地帮助了村民们摆脱贫困，变得更加富裕。 由于新型冠状病毒肺炎推动了无接触经济的发展，“直播带货”作为一种新兴的网络购物推广方式，在疫情防控的背景下，秉着乡村振兴的理念，越来越受到人们的欢迎。 阅读译文 Pre-reading B 重点词解析 wipe v.擦；拭；抹 例句：Please wipe your feet on the mat. 请在垫子上蹭一蹭脚。 bite v.咬 ~ into/through/off sth. 例句：Stop biting your nails! 别咬指甲了！ 重点词解析 broadcast 广播节目，电视节目 例句：We watched a live broadcast of the speech. 我们观看了那场演说的现场直播。 重点词解析 shake off 摆脱 (疾病、坏习惯等) 例句：It's very difficult to shake off bad habits. 摆脱不良习惯是非常困难的。 be better off 有较多钱的，较宽裕的；更好的 例句：They are much better off than us. 摆脱不良习惯是非常困难的。 重难句分析 ... and lately he has been using his influence online to promote other products for the Hubei name brand. 分析：...he has been using his influence online to promote other products ...此句为现在完成进行时，表示从过去到现在一直持续的动作。 译文：最近，他一直在利用自己在网上的影响力来推广湖北品牌的产品。 重难句分析 Since COVID-19 has fueled the development of a contact-free economy, “live broadcasting with goods”, a new way of online shopping promotion, is becoming more and more popular in the context of epidemic prevention and control as well as rural vitalization. 分析：fuel意为“刺激，加剧”, contact-free economy意为“无接触经济”，in the context of 意为“在……情况下；在……背景下”此句中 “a new way of online shopping promotion”作为插入语，来补充说明直播带货。 译文：由于新型冠状病毒肺炎推动了无接触经济的发展，“直播带货”作为一种新兴的网络购物推广方式，在疫情防控的背景下，秉着乡村振兴的理念，越来越受到人们的欢迎。 （2）What is the main advantage of live broadcasting for products? Read and choose the best answer. 1 A. It is much more popular than traditional ways. （1）What is the main idea of this passage? A. Hubei is a popular name brand of online purchase. B. Live broadcasting helps in promoting the sales of good products. ✔ C. COVID-19 has influenced local stores. C. It helps epidemic prevention. B. It has shaken off poverty and has helped many people become better off. ✔ 查看原句 查看原句 Pre-reading B Since COVID-19 has fueled the development of a contact-free economy, “live broadcasting with goods”, a new way of online shopping promotion, is becoming more and more popular in the context of epidemic（流行病）prevention and control as well as rural vitalization（乡村振兴）. Hubei Province exclaim in the broadcast room. They volunteer to promote local agricultural products in the broadcast room, effectively helping the villagers to shake off poverty and become better off. Read again and complete the chart according to the passage. 2 Who are mentioned in the passage? What has been done? What has been done? What’s the conclusion? Qiqi Promoting other products for the Hubei name brand The heads of 30 countries in Hubei Province Promoting local agricultural products Live broadcasting is becoming more and more popular. Pre-reading B Debs Wardle 2022 Blues 30328.389 Debs Wardle 2022 Blues 35578.91 2022 Blues 77531.18 $$