Unit 1 The mass media Welcome to the unit 课件-2024-2025学年译林版(2020)高中英语选择性必修第二册

牛津译林版高中英语选择性必修一课件 Unit 1 The mass media Welcome to the unit Page 1 制作者：桂东一中　李宇平 All of us who professionally use the mass media are the shapers of society. “我们所有专业使用大众传媒的人都是社会的塑造者。 —William Bernbach William Bernbach /ˌwɪljəm ˈbɜːnbɑːk/ 威廉·伯恩巴克（美国某著名广告公司创始人） pro·fes·sion·al·ly/prəˈfeʃənəli/ 在工作上；在职业上；娴熟地；老练地；内行地；专业人员做的；内行人干的；作为职业；非业余地 shaper/ˈʃeɪpə(r)/[电子] 整形器，脉冲整形器；[机] 牛头刨床；造型者；塑造者 一、单元概述 主题语境：“人与社会” 话 题：“大众传媒” 语篇类型：视频、新闻报道、论说文、杂志文章等。 学习目的：正确认识并理解大众传媒的形式和内涵，以及它们对日常生活和社会发展的影响和作用，学会合理使用各种大众传媒工具。 二、单元教学内容 语言知识 >> 语音知识 运用语调、节奏等，连贯和清晰地表达意图和态度。 >> 词汇知识 1. 单词和短语（略） 2. 词汇拓展：掌握多词性词汇在句子中的应用。 >> 语法知识 理解并掌握过去完成时的基本概念和规则，并学会在具体语境中正确运用。 >> 语篇知识 1. 掌握并运用新闻报道的语篇结构和语言特征。 2. 熟悉论说文、博客文章和说明文的文体特征和语言特色。 >> 语用知识 1. 在和同伴讨论网络新闻媒体时能够使用得体的语言表达观点。 2. 在撰写新闻报道时能够使用正确、得体的语言客观陈述事件。 文化知识 1. 了解大众传媒的发展历程，认识传媒文化对生活方式和社会文化的影响。 2. 通过比较、分析，鉴别网络新闻媒体和传统新闻媒体的差异，并理解这种差异背后的社会文化因素。 3. 了解广告的发展与广告文化的特色，正确理解广告信息。 语言技能  ·  听：能从采访对话中获取网络新闻媒体的相关信息，并提取关键词做笔记。 ·  说 1. 能准确地介绍日常使用的大众传媒形式。 2. 能与同伴就网络新闻媒体的优缺点进行交流讨论。 3. 能清晰地表达对于某一广告现象的态度。  ·  读 1. 能掌握新闻报道的结构、内容细节和语言特征。 2. 能读懂有关批判性阅读新闻报道的文章，并运用文章观点分析新闻报道，比较其中的信息差异。 3. 能从介绍网络新闻媒体的文章中获取数据等细节信息。 4. 能理解关于广告的杂志说明文，明白广告是如何说服受众购买产品或服务的。  ·  看 1. 能理解视频中图像、色彩、符号等非文字手段所传达的意义。 2. 能看懂文章中的折线图，并理解数据的说明作用。  ·  写 1. 能运用正确的结构和得体的语言撰写介绍网络新闻媒体的文章，学会利用不同的表达句式以避免重复。 2. 能利用事实性语言和正式语体撰写新闻报道，并学会引用他人的语言来增加新闻报道的权威性和准确性。 学习策略  ·  元认知策略 能通过图书馆、互联网、报纸等渠道，获取与大众传媒有关的学习资源，并学会有意识地注意和积累与大众传媒相关的英文表达。  ·  认知策略 能根据语篇的文体特征和语言特色，判断文章的主要内容和作者意图。  ·  交际策略 在就“大众传媒”这一话题进行交流时，能自我监控和调整语言的正确性和得体性。  ·  情感策略 能通过了解大众传媒和传媒文化，保持对英语学习的兴趣，提高英语学习的积极性。 三、单元目标 1. 掌握新闻报道的文体特征和写作技巧，正确梳理、分析新闻信息，判断新闻信息的可信度，培养批判性阅读和批判性思维能力。 2. 理解过去完成时的概念和规则，并能在具体语境中正确使用。 3. 写一篇介绍网络新闻媒体的文章，并能正确分析其优缺点。 4. 了解广告说服受众购买产品或服务的策略技巧，以及广告与大众传媒的关系。 5. 小组合作撰写一篇新闻报道。 In this unit, we are going to: • read two news reports and an article on reading news critically; • write an article about online news media; • read a magazine article about advertising; • report on a recent event. Welcome to the unit ◆ 内容分析 本板块的话题为“大众传媒”，教学活动通过一段视频，介绍了大众传媒的发展历史和类型，以及它们对生活方式和社会发展的影响。视频引入单元话题，引导我们思考生活中常用的媒体形式，激发进一步了解“大众传媒”这一话题的兴趣，为单元学习作好准备。 ◆ 教学目标 By the end of this section, we will be able to: 1. give more information about the types of mass media mentioned in the video; 2. introduce the types of mass media we usually use in daily life; 3. develop an interest in the topic of mass media. Print Digital Various types of mass media have developed over time. Watch the video and finish the following exercises. Video script Narrator: The term “mass media” was used for the first time during the 1920s. It refers to the sources of information and news that reach a large audience. However, the mass media existed long before the term was used and over time different types of media have developed. reach被…看到（或听到） Take a walk through the city shops and you won’t be able to find a view without outdoor media, which is one of the earliest forms of mass communication. Outdoor media has been around since ancient times. All shop signs, posters, and other advertisements outside buildings and inside shop windows are forms of outdoor media. mass communication  /kəˌmjuːnɪˈkeɪʃn/ 大众传播 around出现；现有；可用；（体育运动、专业等中）走红的，活跃的 Digital television has been around for some time now. 数字电视已经面市一段时间了。 Another early form of mass communication is print media, which gained its foothold in distribution to the masses with the invention of printing.△ Continued improvements over the centuries allowed books, magazines and newspapers to be printed in large quantities. print media印刷媒体 foot·hold/ˈfʊthəʊld/ （可以此发展或取得成功的）稳固地位，立足点；立足处（攀登时足可踩的缝、洞、树枝等） dis·tri·bu·tion  /ˌdɪstrɪˈbjuːʃn/ 分发；分送 print·ing /ˈprɪntɪŋ/ 印刷；印刷术 the masses[ pl.]群众；平民百姓 Broadcast media has two main components—radio and television. Around the start of the 20th century, people began to develop radio technology, and by the 1920s, people were tuning in to radio programmes for news and entertainment. The television appeared in the USA and the UK in the 1920s. Over time, watching news on television, first in black and white and then in colour, became a daily habit for many people. com·pon·ent /kəmˈpəʊnənt/ 组成部分；成分；部件 tune in (to sth)收听（收音机广播节目）；收看（电视节目） tune in to sb/sth理解，体谅（他人的思想感情等） The digital industry began with the invention of the Internet, first available for public use in the 1990s. It quickly became the centre of mass media as the digital format created an innovative source for news, films and music recordings. for·mat  /ˈfɔːmæt/ (计)格式;总体安排；计划；设计;（出版物的）版式，开本 in·nova·tive /ˈɪnəveɪtɪv/ 引进新思想的；采用新方法的；革新的；创新的 △It has also allowed new forms of media to be introduced such as blogs and forums, where people all over the world can share information. Even outdoor media has become digitalized with billboards that can change messages every few seconds as opposed to every few weeks. introduce 推行；实施；采用；引进（动物或植物）；传入（疾病）；作为（新事物）的开头；使开始；创始 digit·al·ize /ˈdɪdʒɪtəlaɪz/ = digitize  /ˈdɪdʒɪtaɪz/ （使数据）数字化 billboard/ˈbɪlˌbɔːd/ 广告牌 as opposed to而不是…；（表示对比）而，相对于 1) What else do you know about the types of mass media mentioned above? I know that outdoor media is still quite popular but is becoming more digital and interactive. Print media seems to be on the decline as most people now prefer to search online for news and information. Many newspapers, magazines and books are now available online too. inter·active /ˌɪntərˈæktɪv/交互式的；人机对话的； 互动的 in decline/on the decline在下降;在走下坡路;在衰落 Broadcast signals, like those of television and radio, can be transmitted by cable or satellite. I also know that digital media is growing very fast and is having a greater influence on society than any other type of media. trans·mit  /trænsˈmɪt/ ( -tt- )传送；输送；发射；播送;传播；传染;传（热、声等）；透（光等）；使通过 cable  /ˈkeɪbl/ 电缆 optical cable /ˈɒptɪkl/ 光缆 sat·el·lite /ˈsætəlaɪt/ (人造)卫星 2) What types of mass media do you usually rely on for information and entertainment? I usually read news on my phone so I can get the most up-to-date information every day. Sometimes I also watch the news on television with my parents at dinner time. For entertainment, I like to watch films and listen to music using my computer or smartphone. I also like chatting with my friends on smartphone apps or online forums. up-to-date 最新的;掌握最新信息的 $$