Unit 1 The mass media Workbook 课件-2024-2025学年译林版(2020)高中英语选择性必修第二册

牛津译林版高中英语选择性必修一课件 Unit 1 The mass media Workbook Page 57-62 制作者：桂东一中　李宇平 Exploring language A. Replace the underlined parts in the following sentences with the correct forms of the words and phrases in the box below. Page 57 absorb differ false extend to investigate witness found bring ... to light揭露；披露；暴露；揭发 1. The forecast says that the storm will reach all parts of the province tonight. _________________ extend to 2. This company was established more than a century ago. _________________ 3. The police are looking into the accident right now. _________________ 4. People’s abilities may not be the same, but they should have equal rights and opportunities. _________________ 5. It was years before these facts became known. _________________ 6. Recent years have seen the rapid development of China’s high-speed railway. _________________ founded investigating differ were brought to light witnessed 7. Is it true that most people need to read something more than once to take in all the ideas? ________________ 8. What he said at the meeting was not true. __________ B. Fill in the blanks with the correct forms of the phrases in the box below. Page 57 come about dozens of for instance go off persuade sb into rush to conclusions(草率下结论) spring up sum up absorb false 1. They collected _________ shells on the beach, which could be used to create a unique picture. 2. When the fire alarm ________, leave the room as quickly as possible. 3.A plane that was stolen from the East Bay Airport crashed in the end. How did it ____________? 4. There are many ways to get to the town centre. ___________, you can take a water taxi(水上出租车). fire alarm  火警钟；火警报警器 dozens of goes off come about For instance 5. It is important not to _________________. Instead, double-check the facts and figures. 6. _________, you must stop smoking immediately, take regular exercise and eat more fresh fruit and vegetables. 7. I believe that hundreds of small companies ____________ in our province soon. 8. Don’t let others ________________ buying things you don’t need. double-check 复核；复查；仔细审核 rush to conclusions To sum up will spring up persuade you into D. Translate the following sentences into English. Use the words and phrases in the brackets. Page 58 1. 来自世界各地的救援人员正在全力解救困在山洞里的孩子。(trap) 2. 九月的进口贸易数据将在下个周末公布。(release) Rescue workers from around the world are doing their best to save the children trapped in the cave. The import trade figures for September will be released next weekend. 3. 孩子对周围的世界有天然的好奇心。(curiosity) 4. 被指责说谎时，他感到很生气。(accuse) 5. 你应该按照轻重缓急把任务列出来。(priority) Children have a natural curiosity about the world around them. He felt very angry when (he was) accused of lying. You should list the tasks in order of priority. 6. 我们学校致力于每个学生的全面发展。(be committed to) 7. 在黄金时段的电视上投放广告是非常昂贵的。(advertise; peak) 8. 他花了两个小时才把自己的想法表达清楚。(get across) Our school is committed to the all-round development of every student. It is very expensive to advertise on TV at peak times. It took him two hours to get his ideas across. Building skills Page 59-61 A. Reading and speaking A1. In the information age, we have easy access to lots of news; however, fake news has become a big issue. Read the guide below and answer the following questions. P59 information age信息时代 fake  /feɪk/ adj.假的;冒充的；伪造的; n.假货；赝品;冒充者; v.伪造；冒充 ;假装，佯装，装出（某种感情、有病等） We read news every day. △Having an accurate account of newsworthy events allows us to be more knowledgeable about current affairs and avoid potentially damaging misinformation[(常指故意提供的) 虚假消息] . news·worthy /ˈnjuːzwɜːði/ 有新闻价值的；值得报道的 -worthy适宜……的；值得……的;该.......的 know·ledge·able /ˈnɒlɪdʒəbl/ 博学的；有见识的；知识渊博的,=well informed current afˈfairs时事 dam·aging  /ˈdæmɪdʒɪŋ/ 造成破坏的；有害的；损害的 mis-  /mɪs/ ( 构成动词和名词)坏（或错）的；糟糕（或错误）地 But how would we know if what we are reading is fact or fiction? Follow the tips below to prevent you from becoming a victim of fake news. If you look at the headline and content of a news report and it seems like fake news, it probably is. vic·tim  /ˈvɪktɪm/ 受害者；罹难者；罹病者；牺牲品;受骗者；上当的人 become a victim of成为......的受害者 fall victim to受伤；受损；被害 head·line  /ˈhedlaɪn/ （报纸的）大字标题 Some news reports that focus on exciting stories rather than facts attract readers with bold headlines, shocking exagger- ations of events or just plain gossip. While this may indicate an untrustworthy news article, the writing itself can also raise red flags. bold  /bəʊld/ ( 印刷字或字符 ) 粗体的；黑体的;(色彩或图案) 鲜明的; 醒目的 shock·ing  /ˈʃɒkɪŋ/ 令人震惊的; 令人愤慨的;骇人听闻的 plain清楚的；明显的；浅白的 gos·sip  /ˈɡɒsɪp/小道消息; 流言飞语；闲言碎语 un·trust·worthy /ʌnˈtrʌstwɜːði/ 不可靠的；不值得信赖（或信任）的 raise引起；导致；使出现 red flag危险信号； (示意停止的危险信号)红旗 If there are errors in spelling or grammar, it can also point to false news as reputable news outlets hold their writing to a higher standard. point to sth暗示；预示;提出，指出（重要的事或理由） rep·ut·able/ˈrepjətəbl/ 声誉好的；值得信赖的 re·pute  /rɪˈpjuːt/ [ U]名誉；名声 outlet从事大众媒体行业的公司;（感情、思想、精力发泄的）出路；表现机会;专营店；经销店;折扣品经销店;出口；排放管;电源插座 If you want to determine whether a piece of news is valid, it is also necessary to make sure that it is reported by a source that is trustworthy. A quick Internet search can determine whether the reporter or publisher can be trusted. Visit the publisher’s official website to find out more information about it. The “About Us” section, in particular, can reveal a lot about the publisher. You can also check other resources to determine whether your source is reliable. valid  /ˈvælɪd/ 符合逻辑的；合理的；有根据的；确凿的;（法律上）有效的；（正式）认可的; (计)系统认可的 source 信息来源；原始资料 △Last but not least, reporting the news faithfully usually involves presenting information from various sources. If there is no data that a news report is referencing, then it is more likely that it is not reliable. △So looking at where the author gets his or her information can help you determine whether a news event is real. faith·ful·ly  /ˈfeɪθfəli/ 准确地；如实地；仔细地;忠实地；忠诚地 ref·er·ence  /ˈrefrəns/ 查阅；参考；给（书等）附参考资料 Like any academic writing, a good news article should cite its sources such as personal eyewitness accounts, interviews, videos, or other published articles. A lack of such sources is a good indicator of falsehood. cite  /saɪt/ vt.提及（原因）；举出（示例）；列举;引用；引述；援引;嘉奖；表彰；表扬 eye·wit·ness  /ˈaɪwɪtnəs/ 目击者；见证人 in·di·ca·tor  /ˈɪndɪkeɪtə(r)/ 指示信号；标志；迹象;指示器；指针;转向灯；方向灯 false·hood  /ˈfɔːlshʊd/不实之词；谎言; 虚假；说谎; It may take a few extra minutes to confirm if a news story is true, but these tips will not only enable you to separate fact from fiction, but also help you develop into a critical reader. 1) What does the underlined phrase “raise red flags” in the second paragraph mean? separate sb/sth (from sb/sth) /ˈsepəreɪt/ 区分；区别 fic·tion/ˈfɪkʃn/ 虚构的事；假想之物; 小说 It means “warn you that something might be wrong”. 2) What tips are given on how to identify fake news? Three tips are given on how to identify fake news: Tip 1: Look at the headline, content and writing of a news report. Bold headlines, shocking exaggerations, gossip, or errors in spelling or grammar indicate that the news report may be untrustworthy. Tip 2: Check the source of the news. Search on the Internet or visit the publisher’s official website to determine if the reporter or publisher can be trusted. Tip 3: Look at where the reporter gets his or her information. A lack of sources, such as personal eyewitness accounts, interviews, videos, or other published articles, indicates that the news might be false. A2. In pairs, role-play an interview between a student and a media expert on how to identify fake news and prevent it from circulating. Use the example below to help you and pay attention to the expressions in bold/yellow. Switch roles after you finish. Page 60 cir·cu·late  /ˈsɜːkjəleɪt/ v.传播；流传；散布;传送；传递；传阅;液体或气体）环流，循环 A: Would you say that fake news is a big problem? B: It is a very big problem. In fact, some fake news stories may receive more attention on social media than those from trustworthy news outlets. A: Are there any reliable ways to identify fake news? B: Yes. You could start by looking at the quality of the story. Are there spelling or grammatical mistakes? If so, it’s highly likely that the news story is not reliable. gram·mat·ical /ɡrəˈmætɪkl/ 语法的；文法的;符合语法规则的；合乎文法的 A: What if it looks like a real news story? B: Well, it’s always a good idea to check whether the source is reliable or not. Look at the other articles on the site and ask: do they look sensible? Plus it would be wise to do a quick online search to see whether any other news outlets have reported on the same event. site网站；站点 sens·ible /ˈsensəbl/ ( 人及行为 ) 明智的；理智的；合理的；切合实际的;朴素而实用的;意识到；认识到 A: What should I do if I come across a fake news story? B: Well, resist the urge to share it, even if it’s funny or shocking. You should also report it immediately. Most websites and social media apps have systems for readers to report fake news. re·sist  /rɪˈzɪst/ 抵制；阻挡;反抗；回击；抵抗;(通常用于否定句 )忍住；抵挡;使不受…的伤害；抗（伤害） urge (to do sth) /ɜːdʒ/ 强烈的欲望；冲动 sys·tem (of/for sth)/ˈsɪstəm/ （思想或理论）体系；方法；制度；体制 B. Listening and writing Page 60 B1. Ron McCartney, CEO of Candy Corporation, is being interviewed about the sales of the company’s ChocoLoco chocolate bar. Listen to the interview and decide whether the following statements are true (T) or false (F). Circle the incorrect information in the false statements and correct it in the blanks. CEO /ˌsiː iː ˈəʊ/ chief executive officer 总裁；首席执行官 candy  /ˈkændi/ 糖果；巧克力；一块糖（或巧克力） cor·por·ation/ˌkɔːpəˈreɪʃn/ (abbr. Corp.)（大）公司 1. The ChocoLoco chocolate bar was first introduced in 2000. T / F 2. In the first year, sales of the ChocoLoco bar were higher than expected. T / F 3. After the packaging was changed, the percentage of people buying the ChocoLoco bar fell to 12.5%. T / F 2000 →2005 higher → lower fell → rose 4. In 2015 a famous actress starred in the advertisements. T / F 5. Currently, 25% of people buying chocolate bars choose the ChocoLoco bar. T / F 6. A brand new advertising campaign will be launched next week. T / F 25% → 19% Tapescript Host: Good morning, and welcome to Business Weekly. Today I’m going to talk to Ron McCartney, CEO of Candy Corporation. Ron, welcome to the show. Ron: Thank you! Host: Ron, your ChocoLoco chocolate bar has been a successful product from the very beginning. What’s the secret? Ron: The ChocoLoco bar first went on sale in 2005. We did quite well in the first year: ten point five per cent of people who bought chocolate bars chose our product. However, this was still below what we had expected. Host: So how did you reach the high sales figures you have today? Ron: In 2010, we started selling the chocolate bar with new packaging. The results were good: the percentage of people buying the ChocoLoco bar rose by two per cent. The sales figures stayed the same until 2015. Host: And that year, you started using the famous actress Lila Davis in your advertisements. Ron: That’s right! The results were amazing: the percentage of people buying the ChocoLoco bar increased to seventeen per cent. We have continued to use Lila Davis in our advertisements and on our packaging. Host: Yes, she’s become the face of ChocoLoco. Tell me, what are your plans for the future?她已经成为巧克力的代言人。 face of sth（事物的某种）特征 Ron: Today, nineteen per cent of people buying chocolate bars choose the ChocoLoco bar. We hope that this increase will continue, and in five years, we expect the number to rise to twenty-five per cent. Next week, we’ll launch a brand new advertising campaign to boost our sales. Host: I’m sure you’ll be able to do that! brand new全新的；崭新的 B2. Ron McCartney is giving a presentation about how to build a successful ad campaign. Listen to the presentation and complete the notes below. Page 61 pre·sen·ta·tion  /ˌpreznˈteɪʃn/ 讲座;展示会；介绍会；发布会 How do you build a successful ad campaign? Your target audience(目标受众) • You need to know your audience to (1) _______________ ________ for the right people. • In order to identify your target audience, you need to research and consider many factors such as age, gender, location, income and (2) ________. gender/ˈdʒendə(r)/ 性别 create the right message lifestyle Your message • Your message works best when it appeals to (3) _____________________. • You need to figure out the answers to several questions. For example: What aspects of the product would your target audience care about or take an interest in? How do you want them to (4) ___________ your product? figure out想出; 弄明白 care (about sth)关注；在意；担忧 the audience’s emotions feel about Ways to get your message across • You can use (5) _______, or ads in newspapers or magazines, as well as on radio, television, websites or social media apps. It mainly depends on your audience and their (6) ____________. Tapescript Ron: People often ask me, “How do you build a successful ad campaign?” Well, to begin with, you need to have a clear aim and a particular audience in mind. have sb/sth in mind (for sth)心中有适当人选（或想做的事等） build创建；开发 posters media habits Once you have that, you need to figure out exactly what you want to tell your audience. In other words, what are you trying to get them to do? There are three major questions you must first consider. Firstly, who is the target audience for your ad campaign? It is very important to know your audience so you can create the right message for the right people. To identify your target audience, you need to research first and consider factors such as age, gender, location, income and lifestyle. Secondly, what do you want your ad campaign to say? When you know your audience, it is time to decide what you want to tell them. Good advertising tells a story—it works best when it appeals to the audience’s emotions. When you research and plan your campaign, you need to find the answers to these questions: what does your audience already know about your product? What aspects of the product would they care about or be interested in? How do you want them to feel about your product? What kind of story should you tell in order to make them feel that way? Finally, how do you reach your audience? There are lots of different ways to get your message across: you could use posters, or ads in newspapers or magazines, as well as on radio, television, websites or social media apps. This depends mainly on your target audience and their media habits. reach  /riːtʃ/ 引起…的注意;被…看到（或听到）;（尤指用电话）联系，与…取得联系 Through television and radio we are able to reach a wider audience.通过电视和收音机，我们能够为更加广泛的观众和听众所熟悉。 B3. Suppose you work in a publishing house. Plan an ad campaign for a classic literature series. You may invent details about the literature series. sup·pose /səˈpəʊz/ v. 假定；假设；设想 publishing house出版社 ser·ies  /ˈsɪəriːz/ n.( pl.ser·ies)系列出版物 in·vent  /ɪnˈvent/ v.编造；捏造；虚构 Read with Lowood Reading good literature is important, since it helps teenagers develop into well-rounded individuals. Nowadays, however, young people are spending less time on reading. We want to change this by showing a new generation of readers that literature is not only important, but also fun! Next month, we will launch a new series of classic novels called Lowood Literary Classics. Your target audience Our target audience is people aged 13—25 who like reading, but have read little serious literature before. There are several reasons why our series of books is perfect for our target audience. Firstly, we have chosen works that are short (around 200 pages or less). Secondly, the books in the Lowood Literary Classics series are all about things that young people care about. Finally, we will have cool and modern cover designs for all our books. Your target audience Our advertising slogan will be: “Lowood—bringing classic literature to a new generation of readers!” The message of our advertising campaign is that literature is exciting. All our ads will focus on dramatic parts of the stories. For instance, our edition of The Catcher in the Rye will feature some dramatic photos of a teenager lost in New York City. This powerful image is sure to impress our target audience.《麦田里的守望者》 dra·mat·ic /drəˈmætɪk/ 激动人心的；引人注目的；给人印象深刻的 rye /raɪ/ 黑麦；黑麦粒 catch·er /ˈkætʃə(r)/ 捕捉者；捕捉器；接球手 Your message We will advertise our books in the following ways, starting on 23 April, which is World Book Day. To begin with, we will have an online ad campaign on websites and social media apps that are popular among young people. We will also have billboards at underground and bus stations near schools and universities. In addition, we will have a series of podcasts where different experts discuss our various novels. billboard/ˈbɪlˌbɔːd/广告牌 podcast/ˈpɒdˌkɑːst/播客 Ways to reach your target audience Appreciating language Page 62 There are rules for news writing that result in a clear and good presentation of an event. Read aloud the excerpt below about one of the important rules of news writing. A first essential of good news writing is accuracy. The word should be given top priority in the mind of every reporter and every editor. es·sen·tial  /ɪˈsenʃl/ n.要点；要素；实质 ;必不可少的东西；必需品 ac·cur·acy /ˈækjərəsi/ 准确（性）；精确（程度） give priority to sth./ sb. 优先考虑 If a story is accurate, if it is written with a nice attention to detail, it is likely to be fair. If a story is not accurate, it is not news in the best sense. Accuracy implies more than mere grammatical correctness. It means more even than the stating of every fact with precision. mere  /mɪə(r)/ 只凭…就足以; 仅仅的；只不过;单单的 (用来指某事虽小却有重要影响) gram·mat·ical /ɡrəˈmætɪkl/ 语法的；文法的 pre·ci·sion /prɪˈsɪʒn/ [ U]精确；准确；细致,=accuracy A story may be taken to pieces, fact by fact, and every sentence found to be correct; yet the whole may give a false impression. Accuracy means the spirit as well as the letter of the truth. take sth. to pieces把……拆散 spirit真实意义；实质;本质；精髓；基本精神 the letter of...字面确切含义 Obey the spirit, not the letter of the law. 要依照法律的精神实质，而不是字面意思。 truth /truːθ/真相；实情；事实；真实情况; 真理 Truthful, precise writing is the fruit of accurate observation. If one would write news, he must learn first to see news clearly and without prejudice. Therein the trained reporter excels the casual observer. truth·ful  /ˈtruːθfl/( 陈述 ) 真实的；如实的; ( 人 ) 诚实；讲真话；坦率 ob·ser·va·tion /ˌɒbzəˈveɪʃn/ 观察；观测；监视 preju·dice  /ˈpredʒudɪs/ 偏见；成见 without prejudice (to sth)( 律)不损害其他权益；无损于合法权利 there·in /ˌðeərˈɪn/ 在那里，在其中（指提及的地点、物体、文件等） excel  /ɪkˈsel/ ( -ll- )精通，擅长；超过，胜过 cas·ual  /ˈkæʒuəl/ 临时的；漫不经心的;马虎的；疏忽的 The one has learned to observe keenly; the other, well equipped though he may be in the rules of rhetoric, has not schooled himself in the business of seeing things with an eye single to getting the facts in right proportion. equip  /ɪˈkwɪp/ ( -pp- )配备；装备;使有所准备；使有能力 keenly/ˈkiːnli/敏锐地；强烈地；锐利地 rhet·oric  /ˈretərɪk/ n.修辞技巧；修辞;华而不实的言语；花言巧语 school sb/yourself (in sth)( formal ) 训练；使学会 with an eye to (doing) sth着眼于；目的在于；试图 pro·por·tion  /prəˈpɔːʃn/ 部分；份额;.比例；倍数关系 in right proportion恰当地;恰如其分 Learn to observe and you will have gone far toward mastering the art of news getting and news writing. Casual observation is nearly always faulty. Take for example the conflicting statements of persons on the witness stand. go far towards有利于；有益于 faulty /ˈfɔːlti/ 不完美的；有错误的；有缺陷的；(思想方法 ) 错误的；有错误的 conflicting/kənˈflɪktɪŋ/ 冲突的; 矛盾的 witness stand/box（法庭上的）证人席 One man, telling his version of an automobile accident, swears the car was going fully thirty miles an hour, while another is certain the speed was only eight miles; one heard the driver sound a warning “honk”, while another is equally positive no warning was given. ver·sion /ˈvɜːʃn/（从不同角度的）说法，描述 auto·mo·bile  /ˈɔːtəməbiːl/ 汽车 swear  /sweə(r)/ ( swore/swɔː(r)/ ,sworn/swɔːn/)赌咒发誓地说；肯定地说;(尤指在法庭上）发誓，郑重承诺 fully( formal ) (强调数量 ) 整整；足足 sound（使）发出声音，响 honk  /hɒŋk/ 汽车喇叭声 positive (about sth)/(that...)( 人 ) 有绝对把握；确信；肯定 Each witness is a reputable citizen and each thinks his version is the truth. The difference in their accounts is due, not to any effort to deceive, but to the common failure to observe carefully. rep·ut·able /ˈrepjətəbl/ adj. 声誉好的；值得信赖的,=respected effort (to do sth)艰难的尝试；试图；尽力 de·ceive sb (into doing sth)/dɪˈsiːv/ v. 欺骗；蒙骗；诓骗 It is the business of the newspaper man, whose eyes must serve thousands of readers each day, to see rightly what others see imperfectly or not at all. He is subject to the same human limitations as the others, but he must make it his duty, by training his mind and his eye, to reduce those limitations to the minimum. business 归（某人或某机构）管的事；职责newspaperman/ˈnjuːzˌpeɪpəˌmæn/报社(男)记者 right·ly /ˈraɪtli/ 正当地；理由充分地;正确地；恰当地；精确地 be subject to sth /ˈsʌbdʒekt/ 可能受…影响的；易遭受…的;取决于；视…而定;受…支配；服从于 Then, and then only, can he gather and write news with the maximum of efficiency. (Adapted from The Writing of News, by Charles G. Ross) gather搜集，收集（情报）,=collect ef·fi·ciency /ɪˈfɪʃnsi/ [ U]效率；效能；功效 $$