Unit 6 The Media Lesson 3 The Advertising Game 课件-2024-2025学年高中英语北师大版（2019）选择性必修第二册

选择性必修二 Unit 6 Lesson 3 advertisement /ədˈvɜːtɪsmənt/ n. 广告 advertising n. 广告业 advertiser n. 广告商 advertise v. 为…做广告 2 freedom /ˈfriːdəm/ n. 自由 freedom of speech/thought/expression/worship free adj. 免费的，自由的 v. 释放；使免于 3 fundamental /ˌfʌndəˈment(ə)l/ adj. 根本的；基本的；基础的 ① The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them. ② It is well-known that vocabulary is fundamental to English learning. be fundamental to 对…至关重要 4 agency /ˈeɪdʒənsi/ n. 代理处 e.g. You can book at your local travel agency . agent n. 代理人，代理商 5 commercial /kəˈmɜːʃ(ə)l/ adj. 商业的，商务的 e.g. Each company is fighting to protect its own commercial interests. 6 technological /tekˈnɒlədʒik(ə)l/ adj. 技术的，科技的，工艺的 e.g. Technological changes will inevitably lead to unemployment. technology n. 技术，工艺 7 originate /əˈrɪdʒɪneɪt/ v. 创始，创造 e.g. The disease is thought to have originated in the tropics. origin n. 起源 original adj. 最初的 originally adv. 起初 8 sew /səʊ/ v. 缝，缝纫，缝制，缝补 e.g. Can you sew a button on for me? 9 locate /ləʊˈkeɪt/ v. 位于 ① From the name you would know what the company sells, where they are located and the name of the product. ③ The police soon located the spot where the accident happened. v. 定位，找出…的位置 ② Beihai Park, one of the oldest and best-preserved royal gardens, is located in the center of Beijing. be located in 位于，坐落于… location n. 地点，位置 10 ① The Great Wall，with a history of more than two thousand years, 　　　　 　(locate) in northern China. ② ［2017·江苏卷］　　　　 　(locate) where the Belt meets the Road, Jiangsu will contribute more to the Belt and Road construction. Practice: is located Located suitable /ˈsuːtəb(ə)l/ adj. 合适的，适宜的 ① The abstract concepts are not suitable for these kids. ③ He was wearing a suit that looked tailor-made. ② If you look at all sides of the situation, you’ll find probably a solution that suits everyone. be suitable for… 适合…的 suit v. 适合 n. 套装，西服 12 attract /əˈtrækt/ v. 吸引 ① The breakthrough in cloning has attracted the attention of scientists all over the world. ② Shangri-La, full of attraction, is so attractive that it attracts visitors from all over the world. attraction n. 有吸引力的事物 attractive adj. 吸引人的 13 ① 　　 　　(attract) by the performance of the brilliant comedian，he has made up his mind to go to the theatre a second time. ② Sichuan Province is rich in tourist 　 　 　 　(attract) and enjoys many world-famous places of interest. Practice: Attracted attractions ③ What 　 me most in Beijing is that there are many 　　 　like　　the Great Wall and the Summer Palace, which are so 　　 　 to me. (attract) attracts attractions attractive tourist attractions 旅游景点 be attractive to 对…有吸引力 14 consist of 由…构成 ① The performances of this circus consist of monkeys swinging and tigers jumping through the burning rings. = The performances of this circus are made up of monkeys swinging and tigers jumping through the burning rings. = The performances of this circus are composed of monkeys swinging and tigers jumping through the burning rings. 15 ② Life has taught us that love does not consist in staring at each other， but rather in looking in the same direction together. ③ The politician’s actions do not consist with the promises in his speeches. consist in 在于 consist with 与…一致 consistent adj. 持续的；一致的 consistency n. 一致性，连贯性 16 ① The results are entirely 　 　　 　(consist) with our earlier research. ② It took them three days to complete the project 　 　　 　(consist) of three complicated procedure. Practice: consistent consisting ③ The spirit consists whole­hearted devotion to public interests. be consistent with 与……一致 in ④ Five people 　　　　 　　(组成)the team; in other words, the team_________________ __(由……组成)five people. make up consists of /is made up of /is composed of advertiser /ˈædvətaɪzə(r)/ n. 广告商 18 budget /ˈbʌdʒɪt/ n. 预算 v. 把…编入预算 ① They have rebuilt the old church located at the foot of the mountain on a tight budget. ② It is said that the company will budget $2 billion to advertise their products to enhance their reputation. 19 visual /ˈvɪʒuəl/ the visual arts adj. 视觉的，视力的 20 boost /buːst/ e.g. They're putting up new hotels in order to boost tourism in the area. v. 使增长，推动 a boost in car sales 21 competitive /kəmˈpetətɪv/ adj. 有竞争力的 e.g. In this competitive world, we are all competitors and everybody competes with each other. We should make a good atmosphere of competition. 22 compete v. competitive adj. 竞争强的 competition n. 竞争；比赛 competitor n. 竞争者 compete with/against 与…竞争 compete for 为…竞争 ① Life is like a long race where we compete 　 　 　　 　 others to go beyond ourselves. ② Runners from many countries are competing 　　　　 the international prize. Practice: with/against ③作为最年轻的参赛者，我必须参加比赛，与另外20名顶尖的学生竞争以取得该年度的写作奖；要成为获胜者，我必须有很强的竞争力。 As the youngest competitor for ____________, I had to _ ____ __ the ____ ___ against 20 other top students ________ the annual writing award. I must be very ________ to be the winner. compete in competition for competitive genuinely /ˈdʒenjuɪnli/ adv. 真正地 e.g. He genuinely loved and cherished her. genuine adj. 真正的；真实的 25 combine /kəmˈbaɪn/ v. 使结合，使组合 ① Cross talk combines storytelling with imitating as well as playing jokes and singing. ② Hydrogen combines with oxygen to form water. combine with 与…结合 combine A with B 把A和B结合 combination n. 结合，联合 26 ① Regular exercise __________ (combine) with balanced diets is the healthy recipe for life. ② In recent years an English word “infosphere” has appeared， 　　 　 　 　(combine) the sense of “information” and “atmosphere”. Practice: combined combining ③ The new treatment can be used either alone or in (combine) with the traditional one. combination in combination with 与…结合 link /lɪŋk/ v. 把…联系起来 n. 联系，关联 ① Fingerprints linked the suspect to the crime. ② Yellow is linked with confidence，self-respect and friendliness. ③ Police suspect there may be a link between the two murders. link A to/with B 把A和B结合 28 anticipate /ænˈtɪsɪpeɪt/ v. 预期，预料 ① They realise that it does not matter how attractive the idea linked with the product is — most people know and anticipate that the main purpose of the advertisement is to make customers buy the product. ② They anticipate moving to bigger premises by the end of the year. anticipate doing sth anticipation n. 29 profit /ˈprɒfɪt/ e.g. If his programme is approved, they will make higher profits. n. 利润，收益 30 welfare /ˈwelfeə(r)/ e.g. Welfare reform is a top priority for the government. n. 幸福，健康；福利 31 participate /pɑːˈtɪsɪpeɪt/ v. 参加，参与 ① Because of her brilliant talent for dancing, the school picked her to participate in the national dancing competition. participate in participation n. participant n. 参加者 32 ① Yesterday there was a sports meet in our school with hundreds of students (participate). ② Rocket launching is a complicated process which requires the 　 　 　 　 　 (participate)of many staff members. Practice: participating participation ③ With the intention of celebrating the Dragon Boat Festival，a dragon boat race will be held and the related training will be provided for all the (participate). 　　　　 　 participants neighborhood /ˈneɪbəhʊd/ n. 社区，住宅小区，街坊 34 sponsor /ˈspɒnsə(r)/ v. 赞助，资助；为…担保 n. 赞助商 ① The boarding school sponsored by the local government turned out perfect，and many villagers benefited much from it. ② The race organizers are trying to attract sponsors. 35 $$