UNIT 6 The Media Section Ⅴ Lesson 3(课件PPT)-【精讲精练】2024-2025学年高中英语选择性必修第二册（北师大版2019）

UNIT 6　The Media Section Ⅴ　Lesson 3 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 目 录 读文清障·篇章助读 01 02 03 CONTENTS 06 基础知识·新知落实 语篇理解·要点领悟 课时作业·知能达标 04 核心知识·关键能力 05 随堂演练·巩固提升 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 读文清障·篇章助读 01 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 基础知识·新知落实 02 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 fundamental agency sew budget boost upload link 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 profit welfare neighbourhood sponsor genuinely 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 freedom fundamental commercial originate locate suitable visual 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 attract competitive combine anticipate participate 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 consist of participate in make a contribution stand out because of huge amounts of for this reason hold the attention of in competition with 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 was likely to be not all 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 To stand out in a world of competitive advertising, 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 语篇理解·要点领悟 03 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 persuade/convince types/kinds Commercial paid charge, effect tricks aim 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 aware Avoid 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 核心知识·关键能力 04 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 Located is located in the center of Beijing 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 to use suitable unsuitable I'm suitable for the position 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 attractive attracts attractions was attracted for to 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 attract a large number of tourists 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 in of consists of is made up of 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 in competition competitor 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 competitor, compete in against/with for competitive 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 combination traditional combines what you are good at with/and in combination with what you are interested in 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 to/with Linking to 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 out by for legs still trembling, trying to contain my nervousness 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 which whom whom each of which appeals to many students 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 in order to promote the development of robotics In order to adapt yourself to the new environment, to protect our environment from being polluted 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 随堂演练·巩固提升 05 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 the advertising industry a commercial advertisement in modern times the highest standard of design the concept of freedom public advertisements over the last decade increase public knowledge 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 freely fundamental agency be more closely linked with she (should) stay, 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 课时作业·知能达标 06 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 Participants participated freedom fundamentally 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 agency Technological suitable attractive competitive 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 consisting of suitable for the job attract the attention in competition with Not all the money 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 an have changed/have been changing which to combine with/and 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 consisting competitive visually strategies are being talked 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 谢谢观看 返回目录 UNIT 6　The Media 英语•选择性必修　第二册(配BSD版) 1 语料积累 ①advertising industry 广告业 ②start with 以……开始 begin with以……开始 ③fundamental /ˌfʌndə'mentl/ adj.基本的，根本的 ④本句为who引导的定语从句 ⑤agency /'eIdʒənsi/ n．代理；代理处 agent n．代理人，代理商 ⑥commercial advertisement 商业广告 语料积累 ⑦go through 经历，经受；仔细查看；通过 ⑧technological /ˌteknə'lɒdʒIkəl/ adj.技术的；工艺的；科技的 technology n．技术；工艺 ⑨used to 过去常常 ⑩be likely to do sth可能做某事 ⑪本句是of which引导定语从句，修饰the name of a company；其中又含有from which引导的定语从句 ⑫sew /səʊ/ vt.缝，缝制；缝补 sewing /'səʊI/ n．缝纫，缝制品 语料积累 ⑬本句为what引导的宾语从句 ⑭ locate /ləʊ'keIt/ vt.使坐落于…… be located in/at...位于…… ⑮be suitable for 适合于…… ⑯in competition with 与……竞争 ⑰本句为where引导的定语从句 ⑱consist of 由……组成； 无被动用法，无进行时用法 ⑲本句为how引导的宾语从句 语料积累 ⑳advertiser /'ædvətaIzə/ n．广告商 advertise vt.为……做广告，登广告 advertisement n．广告 eq \o(○,\s\up3(21))budget /'bʌdʒIt/ n．预算 eq \o(○,\s\up3(22))huge amounts of 大量的 eq \o(○,\s\up3(23))boost /buːst/ vt.促进；增加 n．推动；增长 eq \o(○,\s\up3(24))visual /'vIʒʊəl/ adj.视觉的，视力的 visually adv.形象化地；外表上；看得见地 语料积累 eq \o(○,\s\up3(25))stand out 突出，显眼 stand for代表 eq \o(○,\s\up3(26))competitive /kəm'petətIv/ adj.竞争性强的；比赛的 compete vi.竞争；比赛；对抗 competition n．竞争；比赛，竞赛 competitor n．竞争者，对手 eq \o(○,\s\up3(27))combine /kəm'baIn/ vi.&vt.(使)化合；(使)联合，(使)结合 combination n．结合；组合；联合 语料积累 eq \o(○,\s\up3(28))本句为that引导的宾语从句 eq \o(○,\s\up3(29))that is 即；也就是说；换言之 eq \o(○,\s\up3(30))concept /'kɒnsept/ n．概念；观念 eq \o(○,\s\up3(31))freedom /'friːdəm/ n．自由，自主 free adj.免费的；自由的；空闲的 eq \o(○,\s\up3(32))本句是动名词作主语 eq \o(○,\s\up3(33))link /lIk/ n．联系，关系 vt.连接；联合，结合；把……联系起来 语料积累 eq \o(○,\s\up3(34))anticipate /æn'tIsIpeIt/ vt.预料，预期；预见 anticipation n．预料，预期；预感 eq \o(○,\s\up3(35))第一个that引导宾语从句，作realise的宾语；it是形式主语，how引导主语从句；第二个that引导宾语从句，作know和anticipate的宾语 eq \o(○,\s\up3(36))本句为that引导的宾语从句 eq \o(○,\s\up3(37))本句为that引导的定语从句 eq \o(○,\s\up3(38))本句为not all...表达部分否定 语料积累 eq \o(○,\s\up3(39))make a contribution to 对……做贡献 eq \o(○,\s\up3(40))welfare /'welfeə/ n．福利；幸福，健康 eq \o(○,\s\up3(41))participate in 参加；分享 participate /pɑː'tIsIpeIt/ vi.参与，参加 eq \o(○,\s\up3(42))neighbourhood /'neIbəhʊd/ n．社区，住宅小区；街坊 eq \o(○,\s\up3(43))本句为which引导的定语从句，修饰advertisements eq \o(○,\s\up3(44))sponsor /'spɒnsə/ n．赞助者；主办者；保证人 vt.赞助；发起 eq \o(○,\s\up3(45))本句为that引导的定语从句 教材原文 The Advertising Game The advertising industry① started with② the fundamental③ purpose of promoting and selling goods to people who might need them④.Advertising agencies⑤ would create a basic type of advertisement known as a commercial advertisement⑥. Such advertisements have gone through⑦ a process of change over the years along with social，economic and technological⑧ developments. 教材原文 Classic advertisements used to⑨ give information about finding certain products. It was likely to⑩ be the name of a company, part of which might include the name of the place from which the product originated⑪.For example，it could be “Shanghai Sewing⑫ Machines”，or “Tsing Tao Beer Corporation”．From the name you would know what the company sells⑬，where they are located⑭，and the name of the product. 教材原文 Advertising agencies used to create this kind of advertising and it could be very effective.But then they realised that it might not be suitable for⑮a marketplace where products and services are in direct competition with⑯ each other⑰.Particularly now，in modern times，advertisements need to attract and hold the attention of the public. For this reason，it's now normal to see advertisements that consist of⑱ pictures or words from experts to show people how good the product is⑲.Others try to create advertisements that people simply enjoy looking at.As present­day advertisers⑳ often have large budgetseq \o(○,\s\up17(21))，huge amounts ofeq \o(○,\s\up17(22)) money are spent on applying modern design techniques to make these advertisements as visually attractive as possible. However，even this is often not enough to be noticed in a modern city. 教材原文 Because of the boosteq \o(○,\s\up17(23)) in advertising，people are used to seeing a high standard of visualeq \o(○,\s\up17(24)) design.Modern advertisements need something else to separate them from their competitors.To stand outeq \o(○,\s\up17(25)) in a world of competitiveeq \o(○,\s\up17(26)) advertising，they must combineeq \o(○,\s\up17(27)) the highest standard of design with creative ways to make people believe that they “must have the product”．For example，some advertisements may suggest that buying a car can make you freeeq \o(○,\s\up17(28)).That iseq \o(○,\s\up17(29))，they use the concepteq \o(○,\s\up17(30)) of freedomeq \o(○,\s\up17(31)) to sell the car.Other common ideas include happiness，wealth and success.In fact，in the world of advertisements，such content is as old as advertising itself. 教材原文 For many of today's advertisers, repeating old ideaseq \o(○,\s\up17(32)) is not a successful approach. Ideas that would work in the past genuinely are not as effective now.They realise that it does not matter how attractive the idea linkedeq \o(○,\s\up17(33)) with the product is—most people know and anticipateeq \o(○,\s\up17(34)) that the main purpose of the advertisement is to make customers buy the producteq \o(○,\s\up17(35)).Instead，these advertisers look for other ways to make people notice their products.The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is importanteq \o(○,\s\up17(36)).Their aim is to create something that has never been seen before and that people find interestingeq \o(○,\s\up17(37)).By doing this，they hope to make people forget that someone is trying to sell them something！ 教材原文 However，not all advertising is about selling products and services for a profiteq \o(○,\s\up17(38)). Some advertisements nowadays aim to make a contribution toeq \o(○,\s\up17(39)) society and welfareeq \o(○,\s\up17(40)). For example，there are public advertisements，which encourage citizens to participate ineq \o(○,\s\up17(41)) improving their neighbourhoodeq \o(○,\s\up17(42))，protecting the environment，and helping other peopleeq \o(○,\s\up17(43)).Over the last decade，the government has sponsoredeq \o(○,\s\up17(44)) advertisements to educate the public on fighting AIDS，saving water，helping the poor，giving up smoking，etc.These advertisements have helped to increase public knowledge about topics that used to be ignored by most peopleeq \o(○,\s\up17(45))，and this has made our society a better place for everyone. 课文译文 广告游戏 广告业的根本目的是向潜在消费者推销商品。广告代理公司创造出一种基本的广告形式，也就是我们所熟知的商业广告。与社会、经济和技术发展过程同步，多年来这些广告经历了一个变化的过程。 以前，经典的广告会给出识别产品的信息。这些信息可能是公司名，其中一部分可能包含产品的原产地，比如，“上海缝纫机厂”或“青岛啤酒公司”。一看名字，你就知道这些公司销售的具体产品、所在地点以及产品名称。 课文译文 广告代理公司过去常制作这种广告，而且效果很好。但后来他们意识到，在产品与服务直接竞争的市场上，这种广告类型可能不太适合。特别是在当代社会，广告需要吸引、保持公众的注意力。因此，现在的广告常常引用专家的图片、文字，向人们展示产品有多棒。还有一些广告代理公司尝试制作具有观赏性的广告。现在的广告商通常预算充足，他们会花大笔的钱采用现代设计技术，让广告更具视觉吸引力。但即便是这种广告方式在现代城市中也不足以引起消费者的注意。 课文译文 因为广告业的迅速发展，人们早已对那些高水准的视觉设计习以为常。现代广告需要另外一些东西，以便将它们与其他竞争者区别开来。为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。例如，一些广告可能会暗示买车能让你自由。也就是说，广告代理公司借用自由的概念销售汽车。其他常见概念销售包括幸福、财富和成功。事实上，这些概念和广告业一样历史悠久。 课文译文 对很多今天的广告商而言，重复过去的广告并不会获得成功。过去可行的想法，放到现在并不一定有效。他们意识到与产品关联的概念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让客户购买产品。于是，广告商转而通过寻找其他方法打广告，让更多的消费者注意到自己的产品。当今顶级广告商认为广告要用幽默、新颖、奇特的创意给人们带来惊喜。他们的目的是创造一些人们从未见过的东西，从而让人们觉得有趣，进而让消费者忘记有人在试图向他们推销商品！ 课文译文 然而，并非所有的广告都是以盈利为目的销售产品与服务，现在还有一些广告的目的在于为社会和福利作贡献，比如公益广告，它鼓励市民参与改善社区、保护环境和帮助他人的活动。过去的十多年里，政府赞助了一些公益广告，教育公众防治艾滋病、呼吁民众节约用水、帮助贫困人口、戒烟等。这些广告帮助公众增强对以往被忽视话题的公共认知，也让我们的社会更加美好。 Ⅰ.重点词汇 ◎核心单词 1．___________ adj.根本的；基本的；基础的 2．______ n．代理处 3．___ vi.&vt.缝；缝补 4．______ n．预算vi.&vt.把……编入预算 5．_____ n．增长vt.促进，推动 6．______ vi.&vt.上载，上传 n．上传的信息 7．____ vt.把……联系起来 n．联系，关联 8．______ n．利润，收益，盈利 9．_______ n．幸福，健康；福利 10．_____________ n．社区，街坊 11．_______ vt.赞助，资助 n．赞助商 12．_________ adv.真正地 ◎拓展单词 13．_______ n．自由→free adj.自由的 14．___________ adj.根本的；基础的→fundamentally adv.根本地 15．__________ adj.商业的，商务的→commerce n．商业 16．_________ vt.创造，创始→origin n．起源，源头→original adj.原始的，最初的；新颖的→originally adv.最初，起初→originality n．创意，独创性 17．______ vt.位于→location n．地点 18．________ adj.合适的，适宜的→suit vt.满足，适合；相配合 19．______ adj.视觉的，视力的→visualise vt.设想，想象 20．_______ vt.吸引→attraction n．吸引人的事物，吸引力→attractive adj.有吸引力的 21．___________ adj.竞争性强的，有竞争力的→competition n．竞争；比赛→compete vi.竞争，比赛 22．_______ vi.&vt.(使)结合，组合→combination n．结合，联合 23．__________ vt.预期，预料→anticipation n．预料，预期 24．___________ vi.参加，参与→participation n．参与，参加 Ⅱ.重点短语 1．__________ 由……构成 2．______________ 参加 3．___________________ 做贡献 4．_________ 显眼 5．__________ 由于 6．_______________ 大量的 7．_______________ 因此 8．_____________________ 引起……的关注 9．___________________ 与……竞争 Ⅲ.句式语境 1．It is likely to... It ________________ the name of a company, part of which might include the name of the place from which the product originated. 它很可能是一家公司的名称，其中一部分可能包括产品原产地的名称。 2．部分否定 However, _______ advertising is about selling products and services for a profit. 但是，并非所有广告都是为了销售产品和服务以获取利润。 3．不定式作目的状语 __________________________________________________they must combine the highest standard of design with creative ways to make people believe that they “must have the product”． 为了在竞争激烈的广告世界中脱颖而出， 他们必须将最高标准的设计与创造性的方法结合起来， 使人们相信他们“必须拥有该产品”。 Ⅰ.Skim the passage and fill in the blanks. Para.1: The fundamental 1.________ of the advertising industry. Paras.2－3: The 2.________ between the classic advertisements and the modern advertisements. Paras.4－5: The 3.________ of the modern advertisements. Para.6: The purpose of the 4.________ advertisements. 答案　1.purpose　2.differences　3.features　4.public Ⅱ.Read the text carefully and choose the best answer. 1．What do advertisements encourage people to do? A．To buy something that they don't need. B．To buy a product or service, or to believe in an idea. C．To tell people to do something beneficial to them. D．To cheat people. 2．What are public advertisements meant to do? A．To ask people to help others. B．To make people think they are useful. C．To educate people about health, safety, or any other problem that affects public welfare. D．To tell people not to smoke. 3．What is NOT the difference between a commercial advertisement and a public advertisement (PA)? A．A commercial advertisement is one which someone has paid for while a PA is often for free. B．A commercial advertisement promotes a product or service while a PA is intended to educate people about issues which affect public welfare. C．A commercial advertisement aims to gain benefit from the receivers while a PA aims to educate people. D．A commercial advertisement appears almost everywhere while a public advertisement only appears on TV. 4．If a consumer doesn't want to buy a false product, he needs to ________. A．believe in the shopkeepers' words B．be educated about techniques used by advertisers and not blindly accept everything that is said in advertisements C．accept everything that is said in advertisements D．bargain with the shopkeepers 5．Why should we follow the advice in PAs? A．Because they use attractive pictures and clever language. B．Because they educate us to make an effective decision. C．Because they have definite aims. D．Because they are meant to be helpful, and by following the advice in PAs, we can often learn a lot. 答案　1－5　BCDBD Ⅲ.Reread the passage and fill in the blanks. The advertising game Definition An advertisement uses words and pictures to 1._________________ people to buy a product or service, or to believe in an idea. Two main 2.__________ of ads 3.___________ ads They are 4.____ for to advertise a product or service. Public ads ·They are often run free of 5.________and are meant to educate people about health, safety, or any other problem that has an 6.______ on public welfare. ·They don't play 7.______ on people. ·They 8.___ at teaching and benefiting people, helping us lead better lives. Warnings ·Be 9._____ of the skilful methods used in ads to try and sell us things. ·10._____ falling for the tricks some advertisements play. [重点词汇] 1．locate vt.位于 [经典佳句]　 The tourist attraction I strongly recommend is Mount Tai located in the middle of Shandong Province. 我强烈推荐的旅游胜地是位于山东省中部的泰山。 (1)located adj.　处于，位于；坐落于 be located in/on 位于；坐落于 (2)location n. 位置；地点 [即学活用]　单句语法填空/完成句子 ①(2022·浙江卷)_______ (locate) on the third floor beside the online reading rooms, it can be accessible from 8：00 a．m.till 9：00 a．m.throughout the weekdays. ②北海公园是最古老、保存最完好的皇家园林之一，位于北京市中心。 Beihai Park，one of the oldest and best­preserved royal gardens，_____________ ______________________. 2.suitable adj.合适的，适宜的 [经典佳句]　 If you adopt suitable learning methods, your learning efficiency is more likely to improve.(应用文之建议信) 如果采用合适的学习方法，你的学习效率更有可能被提高。 (1)be suitable for　适合于…… be suitable to do sth 适合做某事 (2)suit v. 适合 suit one's needs 符合某人的需要 (3)unsuitable adj. 不合适的，不适当的 [即学活用]　单句语法填空/完成句子 ①These crayons are not suitable ______ (use) in very hot weather. ②(2022·新高考Ⅱ卷)High­intensity exercise is more ________ (suit) for the young. ③This story is __________ (suitable) for children.For one thing, it's too long; for another, it's too dull. ④我确信我适合这个职位。 I'm convinced that _____________________________. 3.attract vt.吸引 [经典佳句]　 What attracts me to the job most is the chance to introduce traditional Chinese culture to foreigners.(应用文之申请信) 这份工作最吸引我的是向外国人介绍中国传统文化的机会。 (1)attract one's attention 引起某人的注意 (2)attractive adj. 吸引人的，有魅力的 be attractive to ... 对……有吸引力 (3)attraction n. 吸引；吸引力；吸引人的事物 a tourist attraction 旅游景点 (4)attractively adv. 有魅力地，有吸引力地 [即学活用]　单句语法填空/完成句子 ①As one of the most __________ places, Mount Wuyi ________ millions of tourists each year, and one of its most famous tourist ___________ is the Nine Bend River.(attract) ②(2022·浙江1月卷)As time progressed, I _____________ (attract) by his single­mindedness and intelligence. ③The idea of traveling to the moon has no attraction ___ me. ④Known as one of the four great ancient civilizations，China is attractive __ many foreigners. ⑤更重要的是，北京的著名旅游景点每年都吸引着大量来自世界各地的游客。 (应用文之推荐信) More importantly，it is the famous tourist spots of Beijing that ______________ ____________________ from all over the world every year. 4.consist of由……构成 [经典佳句]　 The breakfast, consisting of/made up of porridge and sandwich, smelt extremely delicious.(读后续写之细节描写) 早餐由粥和三明治组成，闻起来非常美味。 (1)consist in(＝lie in) 　存在于，在于 (2)be made up of 由……组成 be composed of 由……组成 [名师点津]　consist of不用于被动语态，也不用于进行时。 The programme consists of the following activities：recitation, singing, word spelling, storytelling and so on. 这个项目包含以下活动：朗诵、唱歌、单词拼写、讲故事，等等。 [即学活用]　单句语法填空/一句多译 ①The beauty of the city consists __ its magnificent buildings. ②The United Kingdom consists __ Great Britain and Northern Ireland. ③众所周知，生活中不仅有阳光，还有风雨。 a．It is universally acknowledged that life ___________ not only sunshine but also storms. b．It is universally acknowledged that life _____________ not only sunshine but also storms. c．It is universally acknowledged that life is composed/comprised of not only sunshine but also storms. 5.competitive adj.竞争性强的，有竞争力的 [经典佳句]　 Graduates have to fight for jobs in a highly competitive market. 毕业生不得不在竞争激烈的市场上奋力争取找到工作。 (1)compete vi.　比赛，竞争 compete in 参加……比赛 compete for 为争取……而竞争 compete with/against sb 同某人竞争 (2)competition n. 竞争 (3)competitor n. 竞争者 [即学活用]　单句语法填空/完成语段/翻译句子 ①(2023·新高考Ⅰ卷)On Oct.11，hundreds of runners competed __ a cross­country race in Minnesota. ②(2023·全国乙卷)She led the ___________ (compete) from beginning to end. ③(2023·全国乙卷)Her delay came because she was carrying a __________ (compete) across the finish line. ④作为最小的参赛者，我必须和另外20名顶尖的学生在写作比赛中竞争以获得年度写作奖。要成为获胜者，我必须有很强的竞争力。 As the youngest ____________I had to __________ the writing contest ____________ 20 other top students ___ the annual writing award.I must be very ___________ to be the winner.(compete) ⑤我们可以在辩论比赛或演讲比赛中与其他大学的学生进行竞争。 ____________________________________________________________________________________________ We can compete with students from other universities in debate contests or speech contests. 6.combine vi.& vt.(使)结合，(使)组合 [经典佳句]　 To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”． 为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方式结合起来，使人们确信他们“必须购买这种产品”。 (1)combine sth with sth　把某物与某物结合起来 combine to do sth 联合起来做某事 (2)combination n. 结合，联合；结合体 in combination with ... 和……相结合 [即学活用]　单句语法填空/完成句子 ①With their patience and efforts, they successfully developed a ___________ (combine) of artificial breeding and natural reproduction. ②(2023·全国甲卷)The menu in this beautiful colonial house includes ___________ (tradition) Thai cuisine combined with modern cooking methods. ③一份理想的工作应该把你擅长的和你感兴趣的结合起来。 An ideal job should be one that ___________________________________ ___________________________. ④这种新疗法可以单独使用，也可以和传统疗法结合使用。 The new treatment can be used either alone or ___________________ the traditional one. 7.link vt.把……联系起来 n．联系，关联 [经典佳句]　 (2024·新课标Ⅰ卷)People often link their memory of what they've read to how far into the book it was or where it was on the page. 从们经常把他们所卖到的东西的记忆与书的深度或书在页面上的位置联系起来。 link up　联合，连接 link up with 与……连接，联合 link ...to/with 将……与……联系/连接起来 [即学活用]　单句语法填空/翻译句子 ①The relationships you develop now will probably be linked _______ the ones you value later, so be wise about the people who you invest yourself in. ②_______ (link) arms with one of the instructors, I helped carry the young man out of the water. ③Detectives have linked the break­in __ a similar crime in the area last year. ④我可以了解所有与这次活动相关的重要事情。 _________________________________________________________________ I can learn all important things that are linked with the activity. 8．stand out 突出；显眼；杰出 [经典佳句]　 A too ordinary advertisement will not stand out in competitive advertising. 平庸的广告作品无法在广告竞争中立足。 In China，these knots stand for friendship，love and good luck. 在中国，这些绳结象征着友谊、爱和好运。 stand for　代表；主张；容忍 stand against 抵抗，反抗；靠在……上；经受住 stand back 退后，靠后站 stand by 袖手旁观；站在……的一边；坚持 stand up for sb/sth 支持/维护某人/某物 [即学活用]　单句语法填空/完成句子 ①(2023·全国甲卷)There are countless historical figures in China，but according to me，Fan Zhongyan stands ___ among them. ②(2023·浙江1月卷)I was standing __ the car when a hummingbird flew to the center of our group and began hovering. ③People usually eat moon cakes on Mid­Autumn Festival, because mooncakes stand ___ family reunion. ④我站起来，双腿还在颤抖着，我努力控制自己的紧张。(续写之动作和情感描写) I stood up，______________________________________________________. (独立主格＋分词短语作状语) [重点句型] 1．(教材原句)It was likely to be the name of a company，part of which might include the name of the place from which the product originated. 很可能是一家公司的名称，其中一部分可能包括产品原产地的名称。 [句式分析]　“不定代词/数词/名词＋of＋关系代词”引导的定语从句 (1)most of which ...是“名词/代词＋介词＋关系代词”结构引导的定语从句。 (2)one/two/several/most/each/all ...＋of which/whom ... (3)the＋n.＋of which [经典佳句]　 There are many scenic spots in Beijing, the most attractive of which is the Great Wall.(应用文之投稿) 北京有许多风景名胜，其中最吸引人的是长城。 [名师点津]　介词提前的定语从句先行词指人时用whom 引导定语从句；先行词指物时用which 引导定语从句。 [即学活用]　单句语法填空/句式升级 ①Your school organizes two travel routes to China, both of _____ are fascinating. ②He has three daughters, all of _____ went abroad for further education. ③I live next to a couple, the children of _______ often make a lot of noise. ④This semester our school offers many optional courses to the students.Each of them appeals to many students. →This semester our school offers many optional courses to the students，______________________________________.(定语从句) 2.(教材原句)To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”． 为了在竞争激烈的广告界中脱颖而出， 他们必须将最高标准的设计与创造性的方法结合起来， 使人们相信他们“必须拥有该产品”。 [句式分析]　To stand out in a world of competitive advertising为动词不定式短语作状语， 表示目的。 (1)to do不定式表示目的或者将来。 (2)在动词不定式前可加上in order (to), so as (to)等用以表示目的。 (3)动词不定式还可以作结果状语， 一般放在句子后面， 且常表示出乎意料的结果，常与only，just等词连用。 [经典佳句]　 I hurried through my work so as to/in order to/to be in time for the wonderful TV programme. 我匆匆忙忙地忙完这项工作以便能够及时赶上精彩的电视节目。 They reached the company out of breath, only to be told they were fired. 他们上气不接下气地赶到公司， 却被告知他们被解雇了。 [名师点津]　(1)in order to可以位于句首或句中， so as to不能置于句首。 (2)现在分词作结果状语则表示意料之中的结果。 [即学活用]　完成句子 ①世界青少年机器人大赛将于7月底在天津举行， 以促进机器人学的发展。 The World Adolescent Robotics Competition will be held in Tianjin at the end of July _______________________________________________. ②为了让自己适应新的环境， 你们所有新生， 必须学会与人沟通， 善待他人。 _____________________________________________all of you, fresh students, must learn to communicate with and be kind to others. ③我们的政府必须采取一些有效的措施来保护我们的环境， 使其免受污染。 Our government must take some effective measures _______________________ __________________. Ⅰ.教材语块必备 1．________________________ 广告业 2．__________________________ 商业广告 3．_______________ 当今；近代；现代 4．______________________________ 设计的最高标准 5．______________________ 自由理念 6．_____________________ 公益广告 7．____________________ 在过去十年间 8．_________________________ 提高公众的知识 Ⅱ.单词拼写/完成句子 1．(2023·新课标Ⅰ卷，应用文)Hence, it would be a great idea for us to choose partners ______ (自由)． 2．There is still a ___________ (基本的) misund­erstanding about the real purpose of the new version. 3．His function is vital to the accomplishment of the mission of the ______ (代理处)． 4．随着中国的发展，中国与世界将更加紧密地联系在一起。 As China develops, it will ___________________________ the world. 5．当母亲建议她留下时，艾丽斯欣然允之。 When her mother suggested that _________________Alice willingly acquiesced. Ⅰ.单句语法填空 1．(2022·新高考Ⅱ卷)____________ were randomly divided into two groups. The first group ____________ in a program of nonaerobic (无氧) exercise—balance training and weight training—three times a week.(participate) 2．If you ask, “What do you think of our city？”， they will have more _______ (free) in answering. 3．Success depends _____________ (fundamental) on our view of ourselves and of the events in our lives. 4．If we use a mechanical ______ (agent), we had better be quite sure that the purpose put into the machine is the purpose which we really desire. 5．_____________ (technology) innovations, combined with good marketing, will promote the sales of these products. 6．Li suggests traditional Chinese clothes while Su thinks the school uniforms are more ________ (suit)． 7．(2021·全国甲卷)To add a different flavour and give our culture an international touch, I wonder which ones are most suitable and __________ (attract) to you foreign friends? 8．Time is limited and we have to make every attempt to be more ___________ (compete)． Ⅱ.完成句子 1．Our country is like a big family, _____________ (由……组成) fifty­six nations. 2．She seems extremely ____________________ (适合这份工作)． 3．She tried to _____________________ (吸引注意力) of the waiter. 4．I'm ___________________ (竞争) one person and one person only—myself. 5．_________________ (并非所有的钱)，to put it mildly，has been used wisely. Ⅲ.课文语法填空 Advertisements play 1.__ irreplaceable role in enriching people's daily life by promoting and selling products to customers.Over the past decades, the types and styles 2._______________________________ (change) constantly to upgrade the advertising game. The most common advertisements are commercial ones, 3._____ simply give basic information of the products.Take “Tsing Tao Beer Corporation” for example.It is easy to get the name of the products as well as the location of the company.Gradually, advertisers find it necessary 4.__________ (combine) attractive pictures or words of the experts 5.________ the original advertisements.With the advertising booming, those 6.__________ (consist) of outstanding designs and creative ideas are likely to be distinguished in the growing 7.___________ (compete) advertising market.At present, being 8.________ (visual) attractive and repeating old ideas are out of date as the customers have been bored with the familiar 9.__________ (strategy) to promote products.Therefore, advertisers have to adopt creative ideas trying to make the customers forget that they 10.________________ (talk) into buying goods by someone.Apart from the commercial advertisements, public advertisements are gaining much attention.For instance, some are educating people on fighting AIDS, while some are calling for saving water. $$