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Unit 5
Writing Workshop
To introduce how to survive an earthquake in a detailed and logical way
To summarize the features of a good brochure and assess the sample.
To write a brochure about surviving a disaster.
Learning Objectives
1.Which disaster would you most want to give advice on?
2. What advice could you provide?
Lead-in
●keep the writing as simple as possible by dividing the text into sections.
●Use opinion words to make the service sound more exciting
●Write directly to the reader
●Use facts to make the product more real.
The Writing Style of a Brochure
Read the brochure and focus on the structure
Explore the logic in Situation 2 and 3
If you’re indoors:
If you’re outdoors:
If you’re in a car:
Don’t run, but protect yourself.
Drop, cover and hold on.
Move away from anything that can fall.
Find a shelter where you can stay.
Wait before moving to another place.
Stop.
Stay seated.
Drive carefully when the quake stops.
Evaluate the sample in terms of its content by ticking Yes / No:
1. Does the author provide you with enough clear advice for surviving an earthquake? Yes / No
2. Does the author offer specific advice for different situations? Yes / No
3. Does the author clearly explain why / how you are going to follow the advice? Yes / No
Scoring Sheet: A Brochure
Content (45 points) Clear advice (dos+don’ts) ________ / 20 point
Specific advice for different situations ________ / 10 point
Details about why / how ________ / 15 point
Language (25 points) Simple / clear language ________ / 10 point
Imperatives ________ / 10 point
Present simple ________ / 5 point
Design (30 points) Title: A clear topic ________ / 5 point
Subtitles: well-designed sections ________ / 10 point
Pictures (illustrations) ________ / 10 point
Words in bold ________ / 5 point
Urumchi Fire Disaster
How to Escape from a Fire Disaster
How to Escape from a Fire Disaster
1. Stay calm and don’t fall into panic
2. Unplug an appliance
3. Turn off the gas, open the windows to ventilate and leave the house immediately
4. Exit the buildings at once and leave all your belongings where they are
5. Never jump from the window and use a rope to arrive the safe area from the window
6. Spray the door with water and take some protective and heat insulation measures
7. Cover your mouth and nose with a wet towel and escape against the wind
8. Lean forward or crawl to avoid inhaling toxic gases.
Writing Steps
1. Decide on the layout
1) Different situations
2) Clear &specific advice (subtitles)
3) Details about why & how
2. Draft the brochure
3. Polish the language
4. Work on the design
5. Peer assessment
Writing
Thank you!
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