内容正文:
Period
4 Writing
如何写海报
(一)海报带有宣传广告的性质,其宣传
内容包括电影戏剧消息、体育赛事、学术报
告、商品报道、参观旅游、文艺演出等。 英文
海报通常含有通知性,所以主题应该明确,一
目了然。 它还包含广告的某些特点,要求内
容简明扼要,形式新颖、美观。
1.
明确海报的类型
明确你要写的海报是活动宣传、招聘广
告还是人物介绍等。
2.
把握海报的语言特点
海报要求用最少的文字包含最多的信
息,以起到醒目的效果,因此海报多用省略
句、缩略语及短语来表达。
3.
突出海报的重要信息
为进一步增强海报的醒目性,一些重要
信息常常被分行突出,并且在其前面用粗点、
星号等特殊符号加以强调,有时还配有图片
以增强吸引力。
4.
掌握各种海报的写作要求
(1)写活动宣传类的海报时,可以先介绍
要宣传的活动,再写活动的时间、地点、目的、
活动安排以及主办单位等。
(2)写招聘广告时,要先介绍要招聘的职
位,然后写对求职者的要求等。
(3)写人物介绍的海报时,可以先把要介
绍的人物的名字放在显要位置,然后依次介
绍该人物的出生时间、出生地点、特殊技能
等,再简单介绍该人物所从事的事业等。
(二)基本结构
海报一般由标题、正文和落款三部分组
成。
1.
标题。 海报的标题是海报最显眼的
一部分,一般写在海报上方正中处。 标题可
以反映海报的核心内容,如 Football
Match,
Lecture,Film
News 等,也可直接写 POSTER。
2.
正文。 海报的正文通常包括三部分。
开头通常先介绍活动背景或开展此活动的目
的;主体部分介绍活动细节,包括时间、地点、
相关人员以及其他事宜;结尾通常发出号召,
呼吁人们积极参加该活动。
3.
落款。 海报要写明主办单位名称以
及发出海报的日期。 海报的署名一般在右下
角,日期在署名的下一行。
(三)注意事项
1.
海报的标题必须简洁明了,词数不能
太多,而且必须能吸引读者的眼球。
2.
海报的写作目的就是让读者了解活
动的信息,传达信息才是海报最重要的任务,
所以文字的修饰要服务于信息,不能玩文字
游戏,使读者摸不着头脑。
(四)海报常用句式
1.
活动宣传类
(1)开头语:第一句话用来交代活动的内
容和时间。
Well
have
a
show / football
match
on
July
16th.
我们将于 7 月 16 日举办一场展览 / 足球
比赛。
30
UNIT
2 MORALS
AND
VIRTUES
There
is
a
piece
of
news
that
well
hold
a
show / football
match
on
July
16th.
有条消息就是我们将于 7 月 16 日举办
一场展览 / 足球比赛。
Our
school
is
holding
an
English
party
at
seven
in
the
concert
hall
this
evening.
我们学校将于今晚七点在校音乐厅举行
英语晚会。
We
hope
to
raise
money
to
help
the
poor
children.
我们希望能筹到钱来帮助那些贫困的
孩子。
(2)正文:交代活动的地点及其他相关
内容。
The
match
will
be
wonderful.
比赛会非常精彩。
All
the
clothes
are
low
in
price
but
high
in
quality.
所有衣服物美价廉。
You
can
buy
tickets
online,and
the
price
is
2
yuan
for
each.
可以网上订票,每张两元。
By
then,some
new
clothes
are
even
50%
off.
If
you
spend
more
than
100
yuan
at
one
time,you
can
get
a
present.
届时一些新衣服将半价处理。 如果一次
性消费超过 100 元,你将得到一份精美礼品。
Call
Lily
at
51542636
or
email.
请致电莉莉 51542636 或发电子邮件。
(3)结束语:用一些鼓励性语言激发读者
的兴趣。
Please
come
and
cheer
for
them.
快来给他们加油吧。
All
are
warmly
welcome.
热烈欢迎各位。
Catch
the
chance,or
you
will
regret.
抓住机会,不然你会后悔。
2.
招聘广告类
Would
you
like
to
be
a
volunteer?
你想成为志愿者吗?
We
have
a
job
for
you
as
a
volunteer.
我们有份志愿者的工作给你。
You
are
required
to
be
able
to
speak
Eng-
lish.
要求你会说英语。
You
can
get
500
yuan
per
day / month / year.
日薪 / 月薪 / 年薪 500 元。
You
should
have
three
years
of
work
expe-
rience.
要求有 3 年工作经验。
Please
call,if
you
want
to.
如果有意,请致电……
3.
人物介绍类
(1)
概况
Madam
Curie,a
great
scientist,was
born
in
Poland
on
Nov.
7,1867.
居里夫人,一位伟大的科学家,于 1867
年 11 月 7 日生于波兰。
Zhong
Nanshan, a
medical
expert, aged
over
85,is
still
working
in
the
front
line.
钟南山,一位年逾 85 岁的医学专家,仍
然工作在一线。
(2)
外貌、性格
He
is
a
tall
and
thin
guy
with
thick
eye-
brows,looking
very
handsome.
他高高瘦瘦,眉毛浓密,看起来非常帅。
31
Born
in
Germany,Einstein
is
a
great
scien-
tist
with
extraordinary
imagination.
爱因斯坦出生于德国,是一位有着非凡
想象力的伟大科学家。
(3)
教育经历
Graduating
from
the
department
of
English
of
Sun
Yat-sen
University,she
went
on
further
education
and
received
a
doctors
degree.
从中山大学英语系毕业后,她继续深造,
获得了博士学位。
(4)生平
Not
only
is
he
interested
in
science,but
al-
so
he
has
a
gift
for
music.
他不但对科学感兴趣,而且有音乐天赋。
He
set
a
new
world
record
of
swimming,
which
won
a
gold
medal
for
Team
China.
他创下了一项新的游泳世界纪录,为中
国队赢得了一枚金牌。
So
hard
does
he
work
that
he
devotes
al-
most
all
his
lifetime
to
our
human
cause.
他工作很勤奋,将毕生精力献给了人类
事业。
(5)
评估
Lei
Feng
set
us
a
good
example,so
all
the
people
spoke
highly
of
him
and
all
respected
him.
雷锋为我们树立了好榜样,因而所有人
都高度赞扬他并尊敬他。
He
is
one
of
the
greatest
novelists
in
China
and
will
be
always
remembered
as
an
outstand-
ing
man.
他是中国最伟大的小说家之一,他将作
为一名杰出人士而被人们永远记着。
请你以“我们为什么要学习英语”为话题
写一则英文海报,强调英语的重要性。 陈述
理由须包括:许多国家的官方语言;英语是外
贸用语;中国需要使用英语与西方国家进行
交流等。
注意:1.
词数 100 左右;
2.
内容要适当发挥,注意行文连贯。
【审题导引】
1.
本题要求写一则英文海报,文体上是
应用文。 人称以第三人称为主,时态以一般
现在时为主。
2.
海报事实上是一种带有装饰性的广
告,无须称呼。
3.
本文的难点是提出英语重要的原因,
陈述理由要连贯,有说服力和吸引力。
【参考范文】
POSTER
Why
is
it
important
to
learn
English?
There
are
several
reasons
for
it, one
of
which
is
that
English
is
recognized
as
an
official
language
in
many
countries.
With
the
world
economy
developing
fast, English
is
playing
a
more
and
more
important
part
in
business
and
it
has
been
made
full
use
of.
In
order
to
make
it
strong,China, a
developing
country, does
need
to
communicate
with
the
western
countries
often
in
English.
All
in
all,English
is
so
important
that
we
need
to
learn
it
well.
【词句品鉴】
高级词汇: recognize, official
language, a
developing
country,the
world
economy
32
UNIT
2 MORALS
AND
VIRTUES
精彩短语和关联词:be
recognized
as,with
the
world
economy
developing
fast,play
a
more
and
more
important
part
in,communicate
with,
all
in
all,sothat,make
full
use
of
增分句型:
There
are
several
reasons
for
it, one
of
which
is
that
English
is
recognized
as
an
official
language
in
many
countries.
With
the
world
economy
developing
fast,
English
is
playing
a
more
and
more
important
part
in
business.
China,a
developing
country,does
need
to
communicate
with
English
is
so
important
that
we
need
to
learn
it
well.
【名师点评】
本文格式准确、要点齐全、结构完整、层
次清晰。 尤其是关联词语和经典句型的运用
恰到好处,使整个语篇结构紧凑。 陈述的理
由具体、得当,逻辑通顺。 海报正文语言要求
简洁,无须文字详细描述。 开门见山地说明
主题也是海报的主要特点。
POSTER
主题:
原因:
结果:
阅读下面短文,根据所给情节进行续写,
使之构成一个完整的故事。
Once,a
little
boy
played
around
an
apple
tree
every
day.
Day
after
day,the
little
boy
had
grown
up
and
he
no
longer
played
around
the
tree
every
day.
One
day
the
boy
came
back
to
the
tree,looking
very
sad.
So
the
tree
asked
the
boy
to
play
with
him.
“I
am
no
longer
a
kid, and
I
dont
play
around
trees
any
more,”
the
boy
replied. “ I
want
to
buy
some
toys
which
I
am
fond
of
very
much.
However, I
dont
have
money
to
buy
them. ”
The
tree
said,“Sorry,I
dont
have
money,
but
you
can
pick
my
apples
and
sell
them.
Then
you
will
have
money. ”
The
boy
was
so
excited
that
he
grabbed
all
the
apples
on
the
tree
and
left
happily.
What
made
the
tree
sad
was
that
the
boy
never
ap-
peared
after
he
picked
the
apples.
After
a
very
long
time,one
day
the
boy
re-
turned
and
the
tree
was
so
excited
to
ask
the
boy
to
play
with
him,but
the
boy
said
he
didnt
have
time
to
play
and
he
had
to
work
for
his
family
and
he
needed
a
house
for
shelter.
“Sorry,I
dont
have
a
house.
But
you
can
chop
off
my
branches
to
build
your
house. ” So
the
boy
cut
all
the
branches
off
the
tree
and
left
happily.
The
tree
was
glad
to
see
the
boy
but
the
tree
didnt
get
any
information
from
the
boy.
The
tree
was
lonely
and
sad.
One
hot
summer
day, the
boy
returned
again
and
the
tree
was
so
delighted.
“Come
and
play
with
me!”
the
tree
said.
The
boy
said,“I
am
so
sad
and
Im
getting
old
and
I
want
to
go
sailing
to
relax
myself.
Can
33
you
give
me
a
boat?”
注意:
1.
所续写短文的词数应为 150 左右;
2.
至少使用 5 个短文中标有下划线的关
键词语;
3.
续写部分分为两段,每段的开头语已
为你写好;
4.
续写完成后,请用下划线标出你所使
用的关键词语。
Paragraph
1:
So
the
tree
told
the
boy
to
use
the
trunk
to
build
his
boat.
Paragraph
2:
“I
dont
have
teeth
to
bite,”
the
boy
re-
plied.
34
nessed
Julias
effort
in
filling
the
hole
with
the
water
fetched
from
the
river
nearby.
Finally,
she
grasped
it,
put
it
into
the
pot
and
raced
out
to
the
river.
Julia
poured
the
trout
out
of
the
pot
into
the
river.
Staring
at
the
disappearing
trout,
Julia
was
in
great
joy,
a
wave
of
happiness
flooding
over
her.
Without
any
delay,
she
charged
back
home
like
an
arrow(箭)and
announced
the
news
to
the
whole
family.
Having
confirmed
what
she
had
done,her
parents
gave
a
thumbs
up(竖起
大拇指)to
praise
her.
“You
must
be
the
very
fairy,”
yelled
Ste-
phen,his
eyes
twinkling
like
a
diamond.
The
bright
smile
from
everyone
lit
up
The
Dark
Walk.
Hadnt
it
been
for
Julias
bravery
and
Moms
weird(离奇的,怪诞的) story,
the
trout
couldnt
have
run
through
the
dark
hole
towards
the
light
river.
UNIT
2 MORALS
AND
VIRTUES
Culture
Background
Analysis
1—4 TTTF
Period
1 Listening
and
Speaking
Ⅰ.
重点知识讲解
1.
(1)moral
standards (2)dilemma
2.
(1)a
faint
light (2)fainted
3.
Not
just
the
students
but
also
their
teacher
likes
playing
football.
Ⅲ.
小试牛刀
1.
a 2.
where 3.
moral
standard
4.
She
went
very
pale
and
looked
as
though
she
was
about
to
faint.
5.
has 6.
does
he
speak 7.
found
a
stranger
standing
8.
moral 9.
virtue
10.
In
production,
we
demand
not
only
quantity
but
also
quality.
Ⅳ.
语法填空
1.
to
decide 2.
who 3.
fainted 4.
choice 5.
thinking
6.
to
put 7.
a 8.
caring 9.
thousands 10.
from
Period
2 Reading
and
Thinking
Ⅰ.
重点知识讲解
1.
(1)the
majority
of (2)major
in
2.
(1)carry
him
through (2)carried
him
through
3.
(1)complained
to (2)complained
that
4.
(1)respond
to (2)in
response
to
5.
(1)appointed
(as / to
be) (2)have
been
appointed
6.
(1)tend
to / towards (2)have
a
tendency
to
7.
(1)be
replaced
with / by (2)replacing
Ⅲ.
小试牛刀
1.
response 2.
appointment 3.
are 4.
with 5.
to
share
6.
on 7.
be
replaced 8.
Hearing 9.
in 10.
to
leave
11.
have
moved 12.
Facing 13.
running 14.
causing
15.
with
Ⅳ.
语法填空
1.
deeply 2.
following 3.
from 4.
that / which
5.
was
sent 6.
to
be
appointed 7.
to
help 8.
riding
9.
a 10.
positions
Period
4 Writing
读后续写
【参考范文】
Paragraph
1:
So
the
tree
told
the
boy
to
use
the
trunk
to
build
his
boat.
So
the
boy
chopped
off
the
tree
trunk
to
make
a
boat.
He
went
sailing
and
never
showed
up
for
a
very
long
time.
Finally,the
boy
returned
after
he
left
for
so
many
years.
When
the
tree
saw
the
boy,he
said,
“Sorry,my
boy,I
dont
have
anything
for
you
any
more.
No
more
apples
for
you,no
more
”
Paragraph
2:
“I
dont
have
teeth
to
bite,”the
boy
replied.
So
the
tree,loo-
king
very
sad,said,“I
really
cant
give
you
anything;the
only
thing
left
is
my
dying
roots. ”Then
the
boy
said
that
he
didnt
need
much
2
参考答案与解析
and
he
just
needed
a
place
for
a
rest
because
he
was
tired
after
all
these
years.
So
he
said,“ Good!
Old
tree
roots
are
the
best
place
for
a
rest. ”“ Come
and
sit
down
with
me
and
rest. ” The
boy
sat
down
and
the
tree
was
glad
and
smiled
with
tears.
UNIT
3 DIVERSE
CULTURES
Culture
Background
Analysis
1—5 TFTFF
Period
1 Listening
and
Speaking
Ⅰ.
重点知识讲解
1.
(1)diverse
cultures
(2)diversity
2.
(1)have
the
good
fortune
(2)make
a
fortune
3.
(1)forced
him
into
(2)was
forced
to
(3)bring
the
new
law
into
force
(4)in
force
Ⅱ.
重点句型解读
1.
(1)what
we
now
call
Australia
(2)what
2.
(1)is
likely
to
be
held
(2)is
likely
to
(3)It
is
likely
that
Ⅲ.
小试牛刀
1.
fortunate 2.
what 3.
what 4.
Unfortunately 5.
what
6.
diversity 7.
to
change 8.
into 9.
It
10.
unfortunate;unfortunately;fortunately;
fortunate
Ⅳ.
语法填空
1.
cultural 2.
on 3.
it 4.
but 5.
definitely
6.
traditional 7.
actually 8.
unknown 9.
was
invented
10.
to
make
Period
2 Reading
and
Thinking
Ⅰ.
重点知识讲解
1.
(1)had
been
admitted
to
(2)being
lost
in
despire
(3)It
is
admitted
that
2.
(1)It
occurred
to
her
that
(2)occurred
to
3.
(1)seek
to
find
a
way
(2)seek
their
fortune
(3)seek
the
truth
4.
(1)earned
him
great
respect
(2)earned
a
living
5.
(1)selected
him
as / to
be
(2)was
selected
to
(3)as
6.
(1)escape
from
(2)escape
punishment / being
punished
7.
(1)bring
down
(2)has
brought
about
(3)was
brought
up
8.
(1)claimed
to
have
discussed
(2)He
claimed
that
(3)against
9.
(1)Apart
from
(2)apart
from
10.
(1)put
his
hands
on
(2)go
hand
in
hand
Ⅱ.
重点句型解读
1.
①designed ②written ③decorated
2.
①which ②which
3.
①to
see ②To
make ③to
find
Ⅲ.
小试牛刀
1.
driving 2.
used 3.
from 4.
to
make 5.
as 6.
earning
7.
living;on / upon 8.
to
participate 9.
claimed
10.
being
killed 11.
admission 12.
to
find 13.
that
3