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Task Unit 2 Colours 1 Learning aims 1. To evaluate two advertisements with what you've known about colours and moods. 2. To complete Millie's report. 3. To write an article to offer suggestions with the relationship between colours and moods. 2 Colours in use Use what you know to evaluate another two advertisements 3 Task 1 Evaluate another two advertisements What is this advertisement for? fruit juice mobile phone Do you think they are good advertisements? Why or why not? Use what you've learnt about colours and moods to explain. 4 Task 1 Evaluate another two advertisements Example relaxed peaceful bright cheerful Colours in use Meanings they represent Moods they convey green yellow white blue energy and nature wisdom and success calm and peace calm and sadness fruit juice 5 Example wisdom and success calm and peace cheerful, relaxed and peaceful energy and nature Conclusion: It is a good advertisement. Reasons: The function of fruit juice is to cool you and prevent you from thirst. The advertisement does a good job in displaying this, especially by its use of different colours. The girl wears a green T-shirt and a yellow skirt. Green represents _ while yellow means _. These make the girl energetic and confident. What's more, the white hat and blue sandals make it look like the girl is on holiday by a beach. White and blue stand for _. It seems the girl feels relaxed and refreshing because of the fruit juice. The bright combination of colours make people _. The wise use of colours in the advertisement makes the function of fruit juice stand out and encourages whoever is hot and thirsty to buy it. So this is a good advertisement. wisdom and success energy and nature calm and peace cheerful, relaxed and peaceful 6 Advertisement 2 mobile phone anxious powerful Colours in use Meanings they represent Moods they convey orange blue black white joy and warmth calm and sadness power and trust calm and peace 7 Advertisements 2 Conclusion: It is a _ advertisement. Reasons: The function of mobile phones is to _. The advertisement does a good job in displaying this, especially by its use of different colours. The boy wears a orange T-shirt and a pair of blue trousers. Orange represents _ while blue means _. These make the boy _. What's more, the black glasses and white shoes make it look like the boy is _. Black and white stand for _. It seems the boy feels _. The bright combination of colours make people _. The wise use of colours in the advertisement makes _. So this is a _ advertisement. 8 The knowledge about colours and moods can not only help us tell whether an advertisement is good or not, but also help us in many other ways. 9 Usage 1 Help us to understand others black power and trust blue calm and sadness green energy and nature orange joy and warmth red power and strengh white calm and peace yellow wisdom and success Fill the blanks according to the table and the picture. 10 The woman in this picture is wearing a (1)_ dress and a pair of (2)_ shoes. She is carrying a white bag too. This is interesting because red and white are very different colours. red white Red represents (3)_ and (4)_. Maybe she feels weak and that is why she is wearing red—she just wants to make herself look more powerful. power strength Usage 1 Help us understand others White represents (5)_ and (6)_. She may hope that the colour white could help her calm down. I think the woman must feel a little bit stressed, and she hopes these colours will change that. Red and white are a good match, as the powerful (7)_ balances the calm (8)_. calm peace red white 11 Writing task If you'd like to use the knowledge you've learnt about colours and moods to help people around just like the colour therapist Mrs. Rainbow, what advice will you give and why? [Case 2] James always feels sleepy and tired in class, so he often fails in exams. He isn't comortable about his test results. [Case 1] Jenny doesn't feel confident enough all the time and worries too much. He has difficulty having a good night sleep. 12 Four ways to consider: colours of the room colours of the furniture and decoration in the room colours of the clothes colours of the food Writing task 13 Writing task How will you explain this to him / her? The situation of your friend The colours you recommend The reasons why you recommend the colours Your hopes and wishes to your friend para. 01 para. 02 para. 03 para. 04 14 Writing task How will you explain this to him / her? The situation of your friend The colours you recommend The reasons why you recommend the colours Your hopes and wishes to your friend What the colour represents? How can the colour help? 15 Language points 16 Language points [考点精练] Red and white are a good match, as the powerful red balances the calm white. balance / b l ns/ v. 使-平衡 balance the calm white 平衡平静的白色 n .平衡 keep the balance of nature 保持生态平衡 我不知道怎样在学习和爱好上取得一个平衡。 I don’t know how to achieve a balance between hobbies and study. 17 Language points [考点精练] Red and white are a good match, as... 1) 句中的match用作名词,意思是“搭配”;match也可以用作动词, 意思是“与……相配,相一致”。 你的红领带和白衬衫很配。 Your red tie matches your white shirt well. 18 Language points 2) 用and连接的两个单词或短语做主语时,谓语动词用复数。但是如果用and连接主语表示一个概念,谓语动词用单数。 e.g. Bread and butter is my favourite breakfast. 黄油面包是我最喜欢的早餐。 19 Language points [考点精练] 这对我来说有点难。 This is a little bit too difficult for me. I think the woman must feel a little bit stressed. 我认为这个女人一定感觉有点紧张。 a little bit意为“一点点” 20 Thanks for listening 21 $$