Unit 7 Cross-Border E-Commerce Marketing Activities（教案）《跨境电子商务英语》（人民邮电

授课周次

授课时间

计划学时数

4

教学单元

Unit 7 Cross-Border E-Commerce Marketing Activities

授课方式

√理论课     □实验（实训）课     □上机课    □其他

教学目标

Unit Objectives

         Learn about the promotion and marketing strategies of CBEC.

         Learn the concepts of SEO and SEM.

         Learn how to build a brand while doing CBEC transactions.

教学重点及难点

Key points:

         promotion and marketing strategies of CBEC.

         The concept of Social Networking Service

Difficult points:

         concepts of SEO and SEM

         the difference and relation between SEO and SEM

         Process of Brand Building in CBEC

教学方法与手段

Teaching methods:

         task-driven teaching method and cooperative learning method

Teaching means:

         multimedia is given priority to and supplemented by a small amount of blackboard teaching

教学过程

         Warming-up

Learn the important holidays in the western countries, which are also sales days. Give a short introduction about these shopping holidays.

         Listening

    Listen to the sentences of marketing and promotion of CBEC

         Speaking

Get to know about the promotional activities of platform-inside of CBEC.

         Reading

Key points: 1）The concept of Social Networking Service—SNS

          2）Learn about Search Engine Marketing

          3）Process of Brand Building in CBEC

课外安排

         Homework

1)        Finish the exercises on reading 1, reading 2 and reading3, check it next class.

2)        Read Supplementary Materials:

Four Keys to Amazon’s Marketing Success

3)        Prepare for the dictation

4)        Some students get ready for the presentation