Unit 4 Store and Product Description（教案）《跨境电子商务英语》（人民邮电出版社）

教学单元教案设计 授课周次 授课时间 计划学时数 4 教学单元 Unit 4 Store and Product Description 授课方式 √理论课 □实验（实训）课 □上机课 □其他 教学目标 Unit Objectives · Learn how to describe a store on a cross-border e-commerce platform. · Learn how to add title and key words for a product. · Learn how to do a product’s description and point out its features. 教学重点及难点 Key points: · Store Description · Title and Key Words of a Product · Product Description & Features Difficult points: · Store Description · Product Description 教学方法与手段 Teaching methods: · task-driven teaching method and cooperative learning method Teaching means: · multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 · Part 1: Store Description Warming-up Learn the following words and expressions about store description. Listening Listen to the sentences about store description. Speaking Get to know about how to communicate with customer. Reading Key points: 1）New words and expressions 2）Key sentences 3）Exercises explanation · Part 2: Title and Key Words of a Product Warming-up Write a title for the item according to the images and information given below. Listening Listen to the sentences about product titles. Speaking Get to know about how to write the product title. Reading Key points: 1）New words and expressions 2）Key sentences 3）Exercises explanation · Part 3: Product Description and Features Warming-up Learn the following words and expressions about product descriptions. Listening Listen to the sentences about product descriptions. Speaking Get to know about the products in a e-store. Reading Key points: 1）New words and expressions 2）Key sentences 3）Exercises explanation 课外安排 · Homework 1) Finish the exercises on reading 1, reading 2 and reading3, check it next class. 2) Read Supplementary Materials: Writing a Product Description to Grow Sales 3) Prepare for the dictation 4) Some students get ready for the presentation 教学反思 可围绕以下几个方面进行小结和反思： 1、 教学目标：是否达到预期的教学效果，学生对知识和技能的掌握是否达到了预期目标。 2、 教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应；重点、难点是否把握得当；如何对教材进行加工和取舍更加得当。 3、 教学过程：采取的教学方法和手段是否得当，摸索出了哪些教学规律，有无改革与创新的余地；对教学计划是否严格执行，若有改变，则改变计划的原因是什么，更改后的计划是否更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识点上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是否到位，某些教学思想方法的渗透与应用的过程等等，将教学过程中的亮点和灵感记录下来，在此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。 4、 教学策略：对教学中存在问题有清醒的认识；对教学活动与倡导的理论、行为结果与期望进行比较，明确问题根源；重审教学思想，寻求新策略；检验新思想、新策略、新方案是否更有效，形成新感知，发现新问题，开始新循环。 5、 再教设计：综合以上几个方面，作出小结，对本堂课的得失进行必要的归类与取舍，考虑一下再讲这部分内容时应该如何做，扬长避短、精益求精，写出"再教设计"，逐步提高教学水平。 学科网（北京）股份有限公司 $$