Unit 10 Product Promotion PPT(课件）《商务英语》（航空工业出版社）

Unit 10 Product promotion Unit aims To help you master basic words and expressions for accurate interpretation in product promotion; 1 2 3 To help you grasp background knowledge of marketing and product promotion; To help you practice liaison and consecutive interpreting skills in product promotion; To help you improve your communication skills; 4 5 To cultivate your awareness of keeping confidential business secretes. Product promotion is the process by which a company uses the mediums at their disposal to encourage customers to buy their products. They can offer exclusive deals, discounts and other opportunities for a limited amount of time, attracting customers to purchase their product or service. So for a small or big business, product promotion is very important to get success. It is helpful to increase the number of customers as well as increase sales of the products. After visiting the company, the sales manager at ABC is going to promote a series of new products to the group of American clients at a product launch conference. Rachel Wong is asked to work as an interpreter at the conference. Imagine you are Rachel. What do you need to do in advance in order to fulfill the interpreting task successfully and smoothly? Scenario Task 1 Work in groups of four. Agree on a list of things you need to do before the interpreting with your partner. - e.g. to get familiar with the products -_________________________________________-_________________________________________-_________________________________________-_________________________________________... to gain some expertise in this exhibition field to prepare technical terms in this field to get some brochures of the products Reminders for career development 产品推广或商务陈述口译注意事项 口译员在做产品推广或商务陈述等内容的交传任务时，在表达上要做到言之有物、言之有理，主要体现在以下几方面：（1）表达逻辑合理，条理清晰；（2）用词准确明了，避免晦涩、不负责的表达；（3）语言储备丰富，准备工作充足，能根据不同听众和现场反馈迅速调整表达方式。同时，译员还要保持得体的仪态，展现良好的精神风貌，应做到：（1）与听众进行眼神交流，并根据听众反应，调整自己的表达；（2）保持自然、亲切的面部表情；（3）举止大方、讲话时可以配合一定的手势和肢体动作，但不可太多或过于夸张。不做怪异表情，不皱眉。 Words and expressions Keep the following words and expressions in mind and find more to enrich your language bank in product promotion. ² feature n. 特征 ² dimension n. 尺寸 ² best/bottom price 最低价，最优惠价格 ² cost a fortune 价格很高，值一大笔钱 ² cost-performance ratio 性价比 ² the Pearl River Delta region 珠江三角洲地区 ² specialty n. 特产 ² sample n. 样品 ² leather n. 皮，皮革 ² quote v. 开价，报价 ² hot sale products 热销产品 ² all walks of life 各行各业 ² high quality 高品质 ² product catalogue 产品（商品）目录 ² brochure n. 产品宣传册，产品手册 ² pamphlets n. 小册子，宣传手册 ² maintenance period/warranty period 保修期 ² user-friendly a. 用户友好的 ² durable a. 耐用的，持久的 ² economical a.省钱的，经济的 ² compact a.紧凑的；体积小的 ² heat-resistant/heat-proof a. 耐热的 ² shock-resistant a. (电子或机械产品等）抗震的 ² wear-resistant a. 耐磨的 ² superb a. 品质极佳的，质量极高的 ² noble a. 高贵的，高尚的，崇高的 ² gorgeous and elegant a. 华丽优雅的，精美的，雅致的 ² enjoy a high reputation 享有盛誉 Task 2 Match each picture with the corresponding description of clothes. a sporty V-necked T-shirt a floral zip-up hoodie a plaid woolen scarf a polka dot silk dress with long sleeves a striped crew-neck pullover sweater a women’s big lapel long fuzzy overcoat a leopard print windproof and waterproof down jacket a formal collared suit and tie Task 3 Listen to an English conversation about a salesperson promoting a new product to a customer at a trade fair. Retell the source information as much as you can and interpret it into Chinese. Interpreting practice 1. Interpret the following sentences which are frequently used in product promotion into English or Chinese. (1) 本产品的尺寸为30cm×20cm×10cm。 The dimensions of this product are 30 by 20 by 10 centimeters. (2) 本产品重量为... This product weighs... (3) 本产品具有以下特点。 This product has the following features. (4)本产品最重要的特点是... The most important feature of this product is… (5)我最喜欢本产品的特征之一是... One of the things I like best about this product is… (6)本产品可以通过多种方式使用，但我们建议... This product can be used in several ways, but we recommend… (7)请您看看我们公司最新的产品怎么样？ How about taking a look at our latest products? (8)就产品质量而言，没有任何厂家能和我们相提并论。 No one can match us as far as quality is concerned. (9)我们的产品价格实惠，在国际市场上具有很强的竞争力。 Our products are at reasonable prices, so they are very competitive in the international market. (10)我们的产品与其他公司同类产品相比，体积更小，也更轻便。 Compared to similar products of other companies, ours are smaller and lighter. (11)与其他型号的产品相比，这一款产品更省电，而且可以节约很多清洗的时间。 The advantage over other models is that it can save more electricity as well as lots of time you spend in washing. (12) 事实上，珠三角地区有三分之一的家庭都在使用我们品牌的电视。 In fact, our televisions are widely used in one out of three households in the Pearl River Delta region. (13) These products have met with great favor at home and abroad. 这些产品在国内外都很受欢迎。 (14) One of the real pluses of this product is that it is of very high quality and of compact size. 这种产品的真正优点之一就是质量高和体积小。 (15) It is featured by the combination of both fashionable style and classic style. 本产品的特点是融合了时尚与古典的风格元素。 (16) I do believe that this promotion conference will be a very effective way to get known to each other and strengthen mutual communication. 我相信此次推介会可以有效地增进彼此的相互了解和沟通。 (17) Huawei Mate 30E Pro 5G runs on the Android 10 operating system. The phone comes in different colors like Black, Space Silver, Cosmic Purple, Forest Green, and Orange. It features USB Type-C 3.1 , Bluetooth 5.1, GPS, and an infrared port, etc. 华为Mate 30E Pro 5G的操作系统为Android 10，有不同颜色选择，如经典黑，太空银，宇宙紫，森林绿和活力橙，具有USB Type-C 3.1接口，蓝牙5.1，GPS和红外端口等特色功能。 (18) With a revolutionary new interface built on the power of touch, Huawei Mate S will revolutionize the way you use your smart phones. 华为Mate S革新性的触摸界面，将彻底变革智能手机的使用方式。 2. Listen to an audio of English sentences and interpret them into Chinese. （1）I’m really positive that this product has all the features you have always wanted. 我确信本产品具有您一直想要的各种特性。 （2） It has met with a warm reception and quick sale in most European countries. 该产品在多数欧洲国家很受欢迎，十分畅销。 （3）This 3D printer will pay back your investment in six months. 这款3D打印机将在六个月内给您带来投资回报。 （4）You will get a 30% increase in production upon using this machine. It operates at the touch of a button. 使用这台机器后，产量将增加 30%。您只需按一下按钮即可操作该机器。 Interpreting practice 2. Listen to an audio of English sentences and interpret them into Chinese. (5) This model of type writer is efficient and durable, economical and practical for office workers. 这款打字机高效耐用，经济实用，适合上班族。 (6) They are not only as low-priced as the goods of other makers, but they are distinctly superior in design and quality. 它们不仅同其他制造商的商品一样价格实惠，而且在设计和质量上都更胜一筹。 (7) The handbags we quoted are all made of the best leather with various kinds of styles and colors in order to meet the requirements of all walks of life in your country. 我们报价的手袋都是由最好的皮革制成的，具有各种款式和颜色，可满足你们国家各行各业的需求。 Interpreting practice 3.Listen to an audio of Chinese sentences and interpret them into Chinese. 3. Listen to an audio of Chinese sentences and interpret them into English. Interpreting practice (1) 我们的产品质量上乘，在很多地区都已售罄。 Our products are superb/superior in quality and have been sold out in many regions. (2) 我们自主研发的这款新产品具有抗震、耐火、耐热、耐摩、耐用的优点。 This new product we have independently developed has the advantages of shock resistance, fire resistance, heat resistance, wear/friction resistance and durability. (3) 这款旗袍做工考究，华丽优雅，在国内外享有很高的声誉。 This cheongsam(Qipao) is exquisite in workmanship, gorgeous and elegant in appearance, so it enjoys a high reputation at home and abroad. (4) 您可以货比三家，我保证我们的产品性价比最高，而且保修期也最长。 You can shop around and make a comparison. I guarantee that our products have the highest cost performance and the longest warranty period. (5) 您可以留下电话号码或邮箱地址，我可以给您发电子邮件具体介绍各款产品。 You can leave a phone number or email address, so that I can send you an email to introduce each of the products to you. Mock Interpreting 1.Work in groups of three and decide on group roles, A, B and C. Each of you will take turns to be the interpreter, the Chinese sales manager, and the foreign client by role-playing the three parts of the conversation below. 1. Work in groups of three and decide on group roles, A, B and C. Each of you will take turns to be the interpreter, the Chinese sales manager, and the foreign client by role-playing the three parts of the conversation below. Part (1) Role A: Mr. Smith, purchasing manager at Ace Company of America.Role B: Lee Hua, sales manager at ABC trading Company of Shenzhen.Role C: Interpreter 珠宝，首饰 jewelry n. 手链，手镯 bracelet n. 耳环 earrings n. 配饰，装饰品 accessory n. 水晶 crystal n. a. 高端产品 high-end products 透明的 transparent a. Words and phrases for reference Part (2) Role B: Mr. Smith, purchasing manager at Green Electronic Company in the US. Role C: Lee Hua, sales manager at ABC trading Company of Shenzhen. Role A: Interpreter Words and phrases for reference 振动 vibration n. 导航 navigate v. 跟踪 track v. 电池优化技术 power optimization technology Part (3) Role C: Mr. Smith, purchasing manager at Green Company of America. Role A: Lee Hua, sales manager at ABC trading Company of Shenzhen. Role B: Interpreter Words and phrases for reference 服装质量最高奖 tiptop quality certificate 工艺 workmanship n. 纱，纱线 yarn n. 编织 weave v. 织物，面料 fabric n. 2. Listen to a product launch speech for Huawei Mate S. Take notes and interpret it into English. Words and phrases for reference 革新性的 revolutionary a. 柔和的曲线 a gentle curve 手掌 palm n. 实用性 usability n. 交互式触控 interactive touch 3. Listen to the following remarks at the Promotion Conference for Cultural Maotai in Chile by Mr. Xu Bu, former ambassador of China in Chile. Take notes and interpret the speech into English. Words and phrases for reference 贵州茅台集团 Kweichow Maotai Group 文化茅台走进智利 Cultural Maotai in Chile 基辛格博士 Dr. Kissinger 第二届“一带一路”国际合作高峰论坛 2nd Belt and Road Forum for International Cooperation 4. Listen to the following speech about a launch of a new car, BYD Ocean-X. Take notes and interpret the speech into Chinese. Words and phrases for reference dwell on 详述 technical capabilities 技术性能 dealer n. 经销商 commitment n.承诺；奉献 dedication n. 献身；奉献 Paul Smith, purchasing manager at ATF in America is having a talk at a trade fair with Ms. Chan, sales person at Bright Export Company in China. Listen to their conversation and interpret it alternatively into English or Chinese. Words and phrases for reference 展厅 exhibition hall 毛织品 woolen knitwear 棉布，棉布匹 cotton piece goods 丝绸女衫 silk blouses 与...一致 coincide with... THANK YOU FOR YOUR ATTENTION! $$