Unit 9 Company Introduction PPT(课件）《商务英语》（航空工业出版社）

Unit 9 Company Introduction Unit aims To help you master basic words and expressions for accurate interpretation in company introduction; 1 2 To help you find effective ways to improve your interpreting skills and consecutive interpreting performance; 3 To help you know about corporate culture and build culture confidence in national enterprise; 4 To help you have a global vision. Company introduction Company introduction is usually needed when a company wants to introduce itself to business partners or clients. It’s of great importance especially when a new product is launched in the market, and the present partners need to know about the new entry in the market. It basically consists of all important aspects of the company and its services so as to make a good impression on a potential business partner or client. Scenario A group of American clients want to visit the company in order to get a full understanding of its history, products, services as well as corporate culture, etc. Rachel is asked to finish the interpreting task during their visit to the company. Imagine you are Rachel. What do you need to do in advance in order to fulfill the interpreting task successfully and smoothly? Task 1: Pair work Agree on a list of things you need to do with your partner. To search the company’s background information To get familiar with the company’s products, services, business scope, corporate culture, etc. To get familiar with the company To prepare technical terms in this field ... ... Reminders for career development 公司介绍的语言简洁正规，尤其是企业文化介绍部分，其汉语材料特色鲜明，多使用简洁名了的四字格、并列句或祈使句; 而英语语料往往都是目的明确的直接表达意思，因此在英汉或汉英口译时，我们要格外注意两种语言的不同表达习惯，灵活采用合适的口译技巧。 除了具备处理此类文本的基本技巧外，译员还应提前了解所涉企业和组织的相关背景知识，有助于更准确地翻译其文化与价值观。口译时切忌自由发挥，应尊重客户的背景资料，以免误译和错译。 公司介绍类文本的口译注意事项： Reminders for career development 日常学习中，学习者可以多观摩职业译员口译实战的音频和视频，做相关口译练习时，可以用录音笔或录像设备记录自己的声音和仪态，然后进行复听，对比专业译员的表达进行改进，日积月累，逐步提升口译实战能力。 distributor n. 分销商，经销商 wholesaler n. 批发商 retailer n. 零售商 trademark n. 商标，标志 certified a. 被证明的，有保证的 registered assets/capital 注册资产/资金 fixed assets 固定资产 turnover n.（一定时期内的）营业额，成交量 sales volume 销售额 market share 市场份额 Special Economic Zone 经济特区 the Pearl River Delta region珠江三角洲地区 the Yangtze River Delta region 长江三角洲地区 Guangdong-Hong Kong-Macao Greater Bay Area 粤港澳大湾区 autonomous region自治区 directly-administered municipality 直辖市 Provinces, autonomous regions and directly- administered municipalities 省、自治区和直辖市 primary/secondary/tertiary industry/sector 第一/ 二/三产业 specialize in... 专门从事... achieve a win-win situation 实现双赢（局面） credibility and reputation 信誉 mutual benefits 互惠互利 patented technology 专利技术 market potential 市场潜力 business operations 商业运作，企业经营 status quo 现状 stock exchange 证券交易所 smart terminals/devices 智能终端/设备 information and communications technology (ICT) 信息与通信 a fully connected intelligent world 万物互联的智能世界 Words and expressions Task 2: individual work (1) Match the words in the left column to the corresponding English translations on the right column. 总公司（总部） private enterprise 母公司 branch 分公司 listed company 子公司 parent company 注册公司 headquarter 上市公司 registered company 劳动密集型企业 large and medium-sized state-owned enterprise 国有企业 subsidiary company 私营企业 labor-intensive enterprise 独资企业 multinational company 中外合资企业 company limited/company Ltd./Co.Ltd. 乡镇企业 state-owned enterprise 亏损企业 township enterprise 跨国公司 import and export corporation 进出口公司 solely-owned enterprise 有限责任公司 unprofitable/loss making enterprise 大中型国有企业 Sino-foreign joint venture Task 2: individual work (2)The picture below shows the structure of a company. Listen to the recording and write down the corresponding positions and departments. Then interpret them into Chinese. Chairman of the Board 董事长 General Manager 总经理 Deputy General Manager 副总经理 Human Resources 人力资源部 Finance 财务部 Logistics后勤部 Planning and Purchasing 计划采购部 Manufacturing and Technology 生产技术部 Sales and Service 销售部 Public Relations 公关部 公司介绍语言特点及口译技巧 在公司介绍的英文文本中，我们经常会看到大量的含有动词分词结构的非限定性从句 “with” +复合结构的状语以及动词不定式 “to do” 等结构；而中文的公司介绍文本多以短句、散句或四字格等形式为主。在口译过程中，我们要把握好两种语言的表达特点，灵活处理，以免译文生硬拗口。 Tips for E-C interpreting for company introduction (1) Non-finite clause (-ed分词) 表示时间、地点或其他情况的动词分词结构的独立主格，在译成汉语时可以与后面的主语搭配单独成句，这样更符合汉语的表达习惯。同时，由于汉语没有时态，我们在口译时也可根据逻辑关系加上“之后”等词，使句子的逻辑层次更加分明。例如： Located/nestled in … (place), ABC is a company specializing in …. ABC公司坐落于..., 是一家专门从事...的企业。 Established/Founded in … (place/time) in 1999,ABC has a staff of over … (number). ABC公司于1999年在...成立，员工超...人。 (2) “With” structure 英文中 “with” 复合结构在译成汉语时也可以与后面的主语搭配单独成句，并增补动词或相关逻辑连接词等信息，使译文通顺自然，符合汉语表达习惯。例如： ABC, with a history of over … years, engages mainly in the field of... ABC公司有着...年的历史，主要从事...领域。 With a workforce of more than 2000 employees all over the world, our company is the largest multinational corporation in this area. 我们公司全球员工超2000人，是该区域最大的跨国企业。 (3) Infinitive 动词不定式 英文中表示目的的动词不定式在译成汉语时往往可以省略不译。例如： We are the first in Shenzhen to manufacture drones. 我们是深圳首家制造无人机的公司。 We improved our R&D capacity and enlarged our product lines to include dryers, refrigerators, and microwave ovens. 我们公司提升了研发能力，开拓了产品线，包括烘干机、冰箱和微波炉。 Task 3: individual work Sight interpret the following English sentences into Chinese. (1) Registered in Shenzhen in 2009, ABC offers/engages in a diverse range of business. (2) Certified by … (organization), ABC consists of/ is composed of five departments. (3) With its four departments, the company works efficiently. (4) With a total investment of RMB120,000,000, ABC quickly became one of the most popular makers of smart phones in the region. (5) With its core value, ABC is committed to meeting customer’s needs. (6) ABC is a newly-built company to meet the special needs of online customers. (7) We are deeply committed to meeting the needs of our customers, and we constantly focus on customer satisfaction. (1) Registered in Shenzhen in 2009, ABC offers/engages in a diverse range of business. 参考译文：ABC公司于2009年在深圳注册成立，经营范围多种多样。 (2) Certified by … (organization), ABC consists of/ is composed of five departments. 参考译文：ABC公司经...认证，设有五个部门。 (3) With its four departments, the company works efficiently. 参考译文： 译文1：该公司下设四个部门，运转高效。 译文2：该公司在四个部门的配合下运转高效。 (4)With a total investment of RMB120,000,000, ABC quickly became one of the most popular makers of smart phones in the region. 参考译文：ABC公司投资1亿两千万元后，迅速发展成为该地区最受欢迎的智能手机制造商之一。 (5)With its core value, ABC is committed to meeting customer’s needs. 参考译文：ABC公司秉承核心价值观，以满足客户需求为己任。 (6)ABC is a newly-built company to meet the special needs of online customers. 参考译文：ABC是一家为满足在线客户的特殊需求而新建的公司。 (7)We are deeply committed to meeting the needs of our customers, and we constantly focus on customer satisfaction. 参考译文：我们致力于满足客户的需求，并不断关注客户满意度。 1. Sight interpret the following sentences into Chinese or English. Interpreting Practice (1) Nokia, now commonly known as the largest corporation in the field of mobile communications in the world, was established in 1865. 参考译文：诺基亚公司成立于1865年，目前被公认为是全球移动通迅领域最大的企业。 (2) Santa Group, with a history of 50 years, specializes in production and sales of women clothes. 参考译文：三塔集团有50年的经营历史，主要从事女装生产和销售。 (3) Established in August 2017, PIKE Academy provides a variety of training and courses for our employees. We develop our employees’ talents for their benefit and for the benefit of PIKE’s present and future. 参考译文：PIKE学院成立于2017年8月，为我们员工提供多样化的培训和课程。我们为了员工的利益和PIKE学院现在和未来的发展而培养员工的才能。 Interpreting Practice (4) With our partners ,our coffees and our customers at our core, we live these values: creating a culture of warmth and belongings , where everyone is welcome; acting with courage, challenging the status quo and finding new ways to grow our company and each other. 参考译文：我们以合作伙伴、咖啡和顾客为核心，努力践行以下价值观：营造一种温暖而有归属感的企业文化，欣然接纳和欢迎每一个人；积极行动，勇于挑战现状；打破陈规，以创新方式实现公司与伙伴的共同成长。 (5) The Royal Dutch Shell Group of companies was founded in February 1907 when the Royal Dutch Petroleum Company and the "Shell" Transport and Trading Company Ltd. of the United Kingdom merged their operations. 参考译文：1907年2月，荷兰皇家石油公司和英国“壳牌”运输和贸易有限公司合并业务，成立了荷兰皇家壳牌集团公司。 Interpreting Practice (6) As the leading telecommunications services provider in the mainland of China, China Mobile provides full communications services in all the provinces, autonomous regions and directly-administered municipalities throughout the mainland of China and in Hong Kong Special Administrative Region. 参考译文：作为中国大陆领先的电信服务提供商，中国移动在中国大陆所有省、自治区和直辖市以及香港特别行政区提供全面的通信服务。 (7) As of 31 December 2020, the Group had a total of 454,332 employees, and a total of 942 million mobile customers and 210 million wireline broadband customers, with its annual revenue totalling RMB768.1 billion. 参考译文：截至2020年12月31日，集团共有员工454332人，移动客户总数9.42亿，有线宽带客户2.1亿，年收入7.681亿元人民币。 (8) 我们长期的伙伴关系已经发展成为双赢的局面。 参考译文： 译文1：The long-established partnership between us has developed into a win-win situation. 译文2：Our long-term partnership has developed into a win-win result. Interpreting Practice (9) 本公司总部设在深圳，在广州和东莞设有分公司，共有员工2000人。 参考译文：Headquartered in Shenzhen, our company has branches in Guangzhou and Dongguan, with a staff of 2000. (10)ABC 公司注册资本2.9亿元，固定资产近百亿元。 参考译文：ABC company has registered assets of 290 million yuan and fixed assets of nearly 10 billion yuan. (11)五合矿业股份有限公司来自于盛产黄金而闻名中外的中国金都—山东省招远市，是中国领先的黄金生产商。 参考译文： 译文1：Wuhe Mining Co.Ltd, China’s leading gold manufacturer, comes from Zhaoyuan, Shandong Province, which is well-known as “City of Gold” for its plentiful gold resources around the world. 译文2：Wuhe Mining Co.Ltd. is a leading gold producer in Zhaoyuan City, Shandong Province, China, which is famous/well-known as “ City of Gold” worldwide for its rich gold resources. Interpreting Practice (12) 华为成立于1987年，是一家生产销售通讯设备的民营企业，目前有19.5万员工，业务遍及170多个国家和地区。 参考译文：Founded in 1987, Huawei is a privately held company that manufactures and sells communication devices. There are currently 195,000 (195 thousand) employees and operations in more than 170 countries and regions. (13)华为是全球领先的ICT（信息通信技术）基础设施和智能终端（smart terminals)提供商，致力于把数字世界带入每个人、每个家庭、每个组织，构建万物互联的智能世界。 参考译文：Huawei is the world’s leading provider of ICT (information, communication and Technology) infrastructure and smart terminals, and is committed to bringing the digital world to everyone, every family, every organization of a fully connected and intelligent world.  2. Listen to the company profiles of Tencent（腾讯）and Wahaha (娃哈哈）respectively and interpret them consecutively into Chinese. You could note down what you hear briefly using note-taking skills. Interpreting Practice Interpreting Practice Tencent Profile Founded in November, 1998, Tencent has grown into one of China's largest and most used Internet service company. Since its establishment over the last decade, Tencent has maintained steady growth under its user-oriented operating strategies. On June 16, 2004, Tencent Holdings Limited went public on the main board of the Hong Kong Stock Exchange. Tencent’s leading Internet platforms in China – QQ, WeChat, QQ.com, QQ Games, Qzone, PaiPai and Tenpay – have brought together China's largest Internet community, to meet the various needs of Internet users including communication, information, entertainment, e-commerce and others. 参考译文： 腾讯成立于1998年11月，是目前中国最大的互联网综合服务提供商之一，也是中国服务用户最多的互联网企业之一。 成立10多年以来，腾讯一直秉承“一切以用户价值为依归”的经营理念，始终处于稳健发展的状态。 2004年6月16日，腾讯控股有限公司在香港联交所主板公开上市。 通过即时通信工具QQ、移动社交和通信服务微信和WeChat、门户网站腾讯网（QQ.com）、腾讯游戏、社交网络平台QQ空间、拍拍和财付通等中国领先的网络平台，腾讯打造了中国最大的网络社区，满足互联网用户沟通交际、信息资讯、娱乐休闲和电子商务等方面的需求。 Interpreting Practice Wahaha Profile Established in 1987, the founder of Wahaha, Mr. Zong Qinghou, started his hard venture in a school-run business in Shangcheng district, with 3 employees and 140,000 yuan in loan. Today, Wahaha has grown into a large food and beverage corporation with capacities of R&D, manufacturing, and sales as a whole. In terms of output, Wahaha is currently the largest beverage enterprise in China and one of the leading beverage companies around the world. So far, we have established 81 production bases and 187 subsidiaries in 29 different provinces and municipalities nationwide. Wahaha also has 30,000 employees and 40 billion yuan in fixed assets. 参考译文： 娃哈哈创建于1987年，前身是杭州市上城区的一个校办企业经销部，从3个人、14万元借款白手起家，在创始人宗庆后的领导下，现已发展成为一家集产品研发、生产、销售为一体的大型食品饮料企业集团，为中国最大的饮料生产企业，产量位居世界前列。在中国29个省市自治区建有81个生产基地、187家子公司，拥有员工3万名、总资产400亿元。 3. Listen to an introduction to Green World Company (沃德绿世界). Take notes and interpret it into English. Interpreting Practice Words and phrases for reference: ² 保健品 health care products ² 消费总额 total consumption ² 领先的，前沿的，尖端科技的 cutting-edge a. Interpreting Practice 原文： 绿世界成立于1994年，是一家研发、制造和销售保健品的跨国集团。随着社会和经济的稳步发展，以及人们生活水平和健康意识的不断提升，保健品的消费总额也显著增长。绿世界坚守“以人为本、诚信通天”的核心价值观，凭借自身研发优势和尖端的生产技术，一直致力于提升人们的健康水平和生活方式。经过二十多年的成长和发展，绿世界的商业平台已遍布全球四十多个国家，将健康、财富和幸福传播至全球无数家庭。 参考译文： Established in 1994, Green world is a transnational group engaged in research and development, production and marketing of health care products. With the steady development of society and economy, people’s living standards and health awareness are rising constantly, and the total consumption of health care products has also increased remarkably. Adhering to “People oriented and honesty first” as its core value, Green world has been committed to improving people’s health and lifestyle through its R&D strengths and cutting-edge production technologies. After two decades of growth and development, Green World’s business platform has extended to more than 40 countries around the world, spreading health, wealth and happiness to countless families around the world. Listen to a recording of a brief introduction to Pizza Hut. Take notes and interpret it into Chinese. 1 Mock interpreting Mock interpreting Words and phrases for reference: franchise n. 特许经销权，获特许经营权的商业或服务机构 brothers Dan and Frank Carney 丹和弗兰克卡尼兄弟 pasta n. 意大利面食，通心粉 Interpreting Practice Pizza Hut is an American restaurant chain and international franchise which was founded in 1958 by brothers Dan and Frank Carney. The company is known for its Italian-American cuisine menu, including pizza and pasta, as well as side dishes and desserts. Pizza Hut has 18,431 restaurants worldwide as of December 31st, 2018, making it the world's largest pizza chain in terms of locations. At pizza hut, we take great pride and care to provide you with you the best food and dining experience in the quick service restaurant business. 参考译文： 必胜客是一家美国连锁餐厅和国际特许经营店，由 Dan 和 Frank Carney 兄弟于 1958 年创立。 该公司以意大利美式菜肴而闻名，包括比萨饼和意大利面，以及配菜和甜点。 截至 2018 年 12 月 31 日，必胜客在全球共有 18,431 家餐厅，就门店分布数量而言，是全球最大的比萨连锁店。在必胜客，我们非常自豪并全心全意为您提供快餐服务业中最好的食物和用餐体验。 Listen to a recording of an introduction to China Southern Airlines. Take notes and interpret it into Chinese. Mock interpreting 2 Mock interpreting Words and phrases for reference: flight size 航班规模（飞机架数） domestic passenger traffic 国内客运 scheduled domestic passenger-kilometers 预定国内旅客飞行里数 SkyTeam Airline alliance 天合联盟 cargo n. 货物 Interpreting Practice China Southern Airlines is an airline based in Guangzhou, Guangdong Province of the People’s Republic of China, operating domestic, regional and international services. China Southern Airlines is the world’s 7th largest airline in terms of passengers carried in 2007, and Asia’s largest airline in terms of both flight size and passengers carried. China Southern Airlines is also the 7th busiest in domestic passenger traffic and the 7th largest in scheduled domestic passenger-kilometers flown worldwide. China Southern Airlines carries more domestic cargo than any other airline. It is a member of the SkyTeam airline alliance. Its main operation centers are Guangzhou Baiyun International Airport and Being Capital International Airport. It also has flights at a number of international airports in other big cities, like Changchun, Dalian, Shenzhen, etc. 参考译文： 中国南方航空公司是一家总部位于中华人民共和国广东省广州市的航空公司，经营国内、地区和国际服务。中国南方航空是2007年全球载客量第七位的航空公司，也是亚洲航班规模和载客量最大的航空公司。中国南方航空公司有全球第七大最繁忙的国内客运航线，也是全球预订国内旅客飞行里数第七大航空公司。 中国南方航空公司的国内货运量超过任何其他航空公司。它是天合联盟航空公司联盟的成员，主要运营中心为广州白云国际机场和北京首都国际机场。同时，还在长春、大连、深圳等其他大城市的多个国际机场设有航班。 Listen to a recording of an introduction to Tiantian Group. Take notes and interpret it into English. Mock interpreting 3 Mock interpreting Words and phrases for reference: 连锁超市 supermarket chains 重视、注重、关注 attach (great) importance to... 灾区 disaster area 物资,供给 supply n. /v. Interpreting Practice 天天集团于1973年在深圳注册成立，注册资本1100万人民币，是中港合资企业。作为国内首家连锁超市，天天集团一直秉承“顾客至上”的服务理念，为顾客提供24小时便利服务。从创立至今，天天集团拥有100多家分店，遍布北京、上海、广州、重庆、西安等城市，员工接近500人，年销售额超过7亿元，净利润达到8千万元。天天集团不仅注重业务扩展，也不忘回馈社会。每年天天集团会固定投入200万元捐献希望小学；在汶川地震和昆明地震发生后第一时间向灾区输送物资。 参考译文： Registered in Shenzhen in 1973, Tiantian Group is a Sino-Hongkong joint venture with registered assets of RMB11,000,000. As China’s first supermarket chain, Tiantian Group provides customers with 24-hour convenient services under its customer -oriented strategy(core value) / under the guidance of a “customer-oriented” service philosophy. Since its establishment, Tiantian Group has over 100 branch stores covering Beijing, Shanghai, Guangzhou, Chongqing and Xi’an , with a staff of nearly 500, a turnover of more than RMB 0.7 billion and a net profit of RMB 80 million. Tiantian group not only attaches great importance to business expansion, but also rewards the society conscientiously. Every year, Tiantian group makes a regular donation of two million yuan RMB to “Hope Primary Schools”(Primary schools in rural and poor areas of China) . It has also delivered supplies to disaster areas in Wenchuan and Kunming immediately after the earthquakes. 参考笔记 Listen to a recording of an introduction to Lily Fashion Group. Take notes and interpret it into English. Mock interpreting 4 Mock interpreting Words and phrases for reference: 零售店铺、零售商店 retail store 销售渠道 distribution channel 为...奠定/打下基础，为...铺路 lay the foundation for... / pave the way for... 国际化 internationalization Interpreting Practice 丽丽时尚集团成立于1999年，总部设在深圳，在北京、上海、广州、武汉等国内250个城市开设700余家品牌店和网上商城，同时也在俄罗斯、泰国、新加坡等国际市场开设零售店铺近60家。作为中国女装品牌的引领者之一，丽丽时尚集团一直致力于追求卓越、不断创新。 经营范围多种多样，主要包括：时尚女装、精品女鞋、潮流女包。丽丽时尚集团从创立之初，就严格控制产品质量、注重品牌价值和销售渠道，为走向国际化奠定了坚实的基础。2010年，丽丽集团在香港股票交易所上市，市值达2亿美元。 Founded in 1999, Lily Fashion Group is headquartered in Shenzhen, with over 700 brand stores and on-line shops in 250 cities of China, namely Beijing, Shanghai, Guangzhou, and Wuhan. Meanwhile, it has nearly 60 retail stores in international markets, such as Russia, Thailand and Singapore, etc. As one of the leading brands of clothes in China, Lily Fashion Group is always devoted to excellence and innovation with a diverse range of business, mainly including fashion women clothes, exquisite / stylish/ fancy/ supreme women shoes and chic women handbags. Lily Fashion Group has been strictly monitoring its product quality and attaching great importance to the brand value and distribution channel since its establishment, which lays a solid foundation for its internationalization. Lily Group went public in Hong Kong Stock Exchange in 2010 with a market value of 200 million dollars. Listen to a recording of an introduction to Huawei. Take notes and interpret it into English. Mock interpreting 5 Mock interpreting Words and phrases for reference: (国家或机构的）基础设施 infrastructure n. 敏捷的；灵活的；(思维)敏捷的；机智的 agile /ˈædʒ(ə)l/ a. 场景 scenario /səˈnærioʊ/ n. Interpreting Practice 华为创立于1987年，总部位于深圳，是一家由员工持有全部股份的民营企业，是全球领先的ICT（信息与通信）基础设施和智能终端提供商。目前华为约有19.7万员工，业务遍及170多个国家和地区，服务全球30多亿人口。 华为致力于把数字世界带入每个人、每个家庭、每个组织，构建万物互联的智能世界。我们通过构建强大的数字平台，让所有行业和组织变得更加敏捷、高效、充满生机，同时，通过AI重新定义体验，让消费者在家居、出行、办公、影音娱乐、运动健康等全场景获得个性化的智慧体验。 参考译文： Founded in 1987 and headquartered in Shenzhen, Huawei is a private company wholly owned by its employees/with all the shares held by its employees. It is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. We have approximately 197,000 employees and we operate in over 170 countries and regions, serving more than three billion people around the world. Huawei’s mission is to bring digital to every person, home and organization for a fully connected intelligent world. We will build powerful digital platforms to help all industries and organizations become more agile, efficient, and dynamic. We will also redefine user experience with AI, offering consumers more personalized and intelligent experiences across all scenarios, including home, travel, office, entertainment, and fitness & health. Homework:Mr. Wang, the headmaster of a training school in Guangzhou, meets a foreigner, Mr. Harris one day. Listen to their conversation and interpret during the pauses. 46 THANK YOU FOR YOUR ATTENTION! $$