Chapter 11 Other Forms of Letters（课件）《外贸英文函电》（电子工业出版社）

Chapter 11 Other Forms of Letters Business Letters 主讲：XXX 1 Emails 01. Invitation 02. Job Application 03. Content 04. Useful Expressions 05. Exercises 2 Chapter 11 Other Forms of Letters 3 Learning Objectives To know the format of emails and invitation letters; To comprehend the essential content of resumes and cover letters; To master some relevant and useful expressions. Chapter 11 Other Forms of Letters 4 Because of the outstanding timeliness and convenience, emails have become an important way of instant communication in people’s work, study and life. The writer can revise the emails repeatedly until he is satisfied with them before sending them. Important emails can also be saved on the computer for future reference. Chapter 11 Other Forms of Letters 11.1 Emails 5 Emails can be used to transmit various types of correspondence including letters, memos, complex reports, tables of data, graphs, charts, pictures, audios, videos and so on. The two main formatting elements in emails are the heading and the text. The carbon copy, blind carbon copy, attachment and the personalized signature are optional according to the actual situation. 11.1.1 Format of Emails Chapter 11 Other Forms of Letters 6 11.1.1 Format of Emails Chapter 11 Other Forms of Letters Heading From: Sender’s email address Date: The date is generated automatically. The email can be sent immediately or later. The sender can click “Send later” and then “Select the sending time” to set the email sending time To: Recipient’s email address Cc: Carbon copy Bcc: Blind carbon copy Subject: The subject line should be eye-catching and clear, preferably in a noun or gerund phrase Attachment: The same purpose as the “Enc.” section in the business letter. They are useful if the sender wishes to preserve an original document without retyping it. When sending an attachment, it is advisable to include a short introductory sentence about the content of the attached file 7 11.1.1 Format of Emails Chapter 11 Other Forms of Letters Text Dear Mr./Mrs./Ms.,/ Dear Sir,/ Dear Madam,/ Dear Sir or Madam,/ To whom it may concern, Salutation   Body Yours faithfully/Yours sincerely/Best wishes/Best regards/Regards Complimentary close Alice Wang (Ms.) Sales Manager Signature of the sender Position or title of the sender ×××Corporation No.423, Zengcha Road, Baiyun District, Guangzhou, China Tel: 020-×××××××× Fax: 020-×××××××× www.×××.com Personalized signature (usually including the name of the company, address, telephone number, fax number, website address, etc.) 8 Establishing Business Relations 11.1.2 Specimen Letters Chapter 11 Other Forms of Letters Notification of Receipt of Shipment 9 Specimen 1 Establishing Business Relations From: Alice Wang <alicewang@KF.com> Date: Tuesday, Sept 5, 2017 10:00 AM To: Christ <Christ-purchasing@wonder.com> Cc: Carl <CarlSmith16@hotmail.com> Bcc: Jane <JaneSmith123@hotmail.com> Chapter 11 Other Forms of Letters 11.1.2 Specimen Letters Subject: Recommendation Attachment: Export List of Guangzhou Kangfu Footwear 10 Specimen 1 Establishing Business Relations Dear Madam,   We learned address from the Amazon.com that you are in market for shoes. We are now writing to you with a keen desire to enter into business connections with you.   We are a professional manufacturer and exporter in Guangzhou, China. Our factories have developed over 200 models of products, specializing in many kinds of footwear, like hiking shoes, running shoes, snow boots, etc. We can also design and produce according to customers’ needs. Our products are excellent in quality and fashionable in design. To give you a general idea of our business lines, we attach a copy of our export list, showing the main items now in supply and we hope that you will contact us if any item is of interest to you.   We are looking forward to receiving your early reply and establish long-term and win-win business relations with you. We assure you that your requirements will have our best and prompt attention.   Yours faithfully, Alice Wang (Ms.) Sales Manager Chapter 11 Other Forms of Letters 11.1.2 Specimen Letters Guangzhou Kangfu Footwear Manufacturer Corporation No.423, Zengcha Road, Baiyun District, Guangzhou, China Tel: 020-×××××××× Fax: 020-×××××××× 11 Language points： 1. fashionable adj. 流行的，时髦的 e.g. Our company produces various styles of dresses, including men’s and women’s fashionable dress, children’s dress, underdress, sportswear, jeanswear, etc. 我们公司生产各种款式服装，包括男女时装、童装、内衣、运动装、牛仔服装等。 相似词语：popular, stylish Chapter 11 Other Forms of Letters 11.1.2 Specimen Letters 12 Language points： 2. attach v. 附上（附件） e.g. How do I scan a photo and attach it to an email? 怎样把照片扫描并放到电子邮件的附件上？ 常用搭配：Attached please find… 随函附上…… attach importance to… 重视…… 3. in supply 供给 e.g. A surge in supply could be matched by higher demand. 供给的剧增可能与更多的需求相呼应。 Chapter 11 Other Forms of Letters 11.1.2 Specimen Letters 13 Specimen 2 Notification of Receipt of Shipment From: Bill Jones <BillJones@hotmail.com> Date: 2 November, 2018 9:47 AM To: Jack Lin <JackLin@ZFTE.com> Chapter 11 Other Forms of Letters 11.1.2 Specimen Letters Dear Mr. Lin, The goods of 6,000 mobile phones have arrived here. All the packages are in good condition. To our great satisfaction, the performance of the mobile phones is as good as the samples. The first cooperation turns out to be a great success. We look forward to our next cooperation. Yours faithfully, Bill Jones Purchasing Manager Subject: Goods received Kenya Taddy Import and Export Trade Co., LTD No.7, Al-Babara Industrial Park, Mombasa, Kenya Tel: +254×××××××× Fax: +254×××××××× www.××××.com 14 Language points： 1. receipt of shipment 收到货物 e.g. If this is so desired, the buyer shall notify the seller well upon receipt of shipment. 如果需要，买方应在收到货物后立即通知卖方。 2. package n. 包裹 e.g. I want to report the loss of a package. 我要报告丢失了一个包裹。 Chapter 11 Other Forms of Letters 11.1.2 Specimen Letters 15 Invitation can be in the form of invitation letters or invitation cards. Invitation letters and cards are written to request people to meetings, occasions, or events. As the names suggest, the first and primary purpose of invitation letters and cards is to request the presence of the recipient and the second is to confirm that the recipient will be present. Regardless, all invitation letters and cards must be sent in advance to give the recipient enough time to respond or plan ahead. 11.2 Invitation Chapter 11 Other Forms of Letters 16 According to different forms of activity, all types of invitation letters can be divided into two categories: formal invitation letters and informal invitation letters. 11.2.1 Types of Invitation Letters Chapter 11 Other Forms of Letters Formal invitation letters are written for inviting business partners and certain distinguished people for their participation in various activities. Also referred as business or official invitation letters, these follow a formal format with a formal tone. Some of these letters are related to meetings, interviews, training, conferences, inaugurations, etc. Informal invitation letters are written for inviting friends, peers, relatives, family members, neighbours, etc. for social occasions or events. Also known as personal or friendly invitation letters, these are written in a mixture of informal format and formal format (wherever required) with an informal approach. Some of these letters are written for weddings, birthday parties, anniversaries, baby showers and other social occasions and activities. 17 Great invitation letters are brief and easy to understand. First, they are started by introducing oneself and write a sentence or two about the host. Then, it is necessary to provide the information regarding the event such as the date and time of the event, venue, dress code, how to accept or decline the invitation, etc. Mention some of the activities that would be taking place during the event and which ones the recipient would be taking part in if any. Contact details are provided in case the recipient needs further information. In the end, it is suggested to express anticipation of the recipient’s attendance to the event. 11.2.2 Content of Invitation Letters Chapter 11 Other Forms of Letters 18 Despite the limited space on invitation cards, the following basic information should be included: * full name of the host; * standard expression (e.g. request the pleasure of your company, solicit your gracious presence); * purpose of the invitation; * full name of the invitee; * day, date and time of the event — Dates must be written in letters and you should not use abbreviation; 11.2.3 Invitation Cards Chapter 11 Other Forms of Letters 19 Despite the limited space on invitation cards, the following basic information should be included: * name of the place, location with complete address; * R.S.V.P — It is an abbreviation for “répondez s’il vous plaît,” which means “please reply.” An R.S.V.P is essential at parties where the host needs to know exactly who will come, so the host can organize things accordingly on the basis of its convenience; * contact information such as telephone or mobile number or address of the host; * any other relevant details. 11.2.3 Invitation Cards Chapter 11 Other Forms of Letters 20 Food Expo Dinner An Invitation to a Forum （Invitation Card） 11.2.3 Specimen Letters An Invitation to an Annual Dinner（Invitation Card） Chapter 11 Other Forms of Letters 21 Specimen 3 Food Expo 11.2.3 Specimen Letters Ladies and Gentlemen, We would like to invite your corporation to attend the 2019 Shanghai International Food Exposition, which will be held from 8 to 10 November at Shanghai New International Expo Center (No. 2345 Longyang Road, Pudong New Area). We hope that you will be able to confirm your attendance to this invitation on or before 5 October by just emailing us at shinebright@gmail.com or by dropping a message on our Business Contact: 021-92453200. Looking forward to your presence at this exposition. Yours truly, (Signature) Chapter 11 Other Forms of Letters 22 Language points： 1. attend v. 参加，出席 e.g. Please let us know if you cannot attend the meeting. 你若不能参加会议，请通知我们。 相似表达：take part in,attend,participate,join这组词都有“参加，加入”的意思，其区别如下。 take part in侧重参加某项群众性、集体性的事业、工作或活动，突出参加者在其中发挥一定的作用。 attend侧重参加或出席会议或学术活动等。 participate 是正式用词，特指参加团体活动，暗示以一个积极的角色参加。 join是普通用词，指加入党派、团体或游戏活动等。 2. exposition n. 展览会，博览会（informal：Expo） e.g. Shanghai will hold the World Exposition next year. Will you bring your family to visit the Expo? 世博会明年将在上海举行，您是否准备携家人一同参加世博会呢？ 相似词语：exhibition Chapter 11 Other Forms of Letters 11.2.3 Specimen Letters 23 Language points： 3. attendance n. 出席，出勤 e.g. The attendance was encouragingly high. 出席人数之多令人振奋。 4. invitation n. 邀请；请柬 e.g. Thank you for your invitation, which I am very pleased to accept. 承蒙邀请，我欣然接受。 Admission is by invitation only. 凭请柬入场。\ 5. drop a message 留言，留下消息 e.g. In case you need further clarification, drop a message here. I would be more than happy to help you out. 如果您需要进一步说明，请在这里留言。我非常乐意帮助您。 Chapter 11 Other Forms of Letters 11.2.3 Specimen Letters 24 Specimen 4 Dinner 11.2.3 Specimen Letters Ladies and Gentlemen, On 2 April, we are giving a dinner for Dr. Charles William. Dr. Charles William will be speaking about the latest policies of international trade of electronic products. Following dinner, our guest will be available to answer questions you may have. We think you will find this discussion interesting and hope you can attend. The dinner will be held at Mingzhu Hotel, Hangzhou at 6:00 p.m.. We appreciate your reply by this Thursday. Sincerely, (Signature) Chapter 11 Other Forms of Letters 25 Language points： 1. electronic products 电子产品 e.g. Electronic products fall within the scope of our business activities. 电子产品在我公司业务范围内。 2. p.m. 下午，是post meridiem的简称 e.g. At 6 p.m. there will be a reception and cash bar. 下午6点有招待会和只限现金酒水吧台。 相关表达：a.m. 上午 3. appreciate v. 感激，感谢 e.g. I would appreciate it if you paid in cash. 如果你付现金，我会不胜感激。 4. by this Thursday 在这个星期四或这个星期四之前 e.g. Please fill this application form out and return it to us with the necessary documents by this Thursday. 请填妥这应征表格，并连同所需文件于这个星期四前交来。 Chapter 11 Other Forms of Letters 11.2.3 Specimen Letters 26 Specimen 5 An Invitation to a Forum (Invitation Card) 11.2.3 Specimen Letters Invitation Card Guangdong Forest Company cordially invites Mr. Owatt to attend the forum in celebration of the third import and export summit to be held at the Huayang Hotel on Sunday, 1 September at 8:00 p.m. R.S.V.P Chapter 11 Other Forms of Letters 27 Language points： 1. cordially adv. 诚挚地，诚恳地 e.g. Inspection is cordially (respectfully) invited. 恳（敬）请莅临视察。 2. forum n. 论坛 e.g. More than 800 delegates are expected to attend the three-day Fortune Global Forum, which opens on Monday. 预计将有800多名代表参加为期三天的全球财富论坛，该论坛于周一开幕。 常用搭配：World Economic Forum（瑞士达沃斯）世界经济论坛 FOB Business Forum 福步外贸论坛 ASEAN Regional Forum 东盟地区论坛 Chapter 11 Other Forms of Letters 11.2.3 Specimen Letters 28 Language points： 3. in celebration of… 为庆祝…… e.g. The star-studded gala, held in celebration of Singles’ Day on 11 November, will be held in Shenzhen on 10 November. 这场为庆祝11月11日光棍节而举办的明星云集的晚会将于11月10日在深圳举行。 4. summit n.（政府间的）首脑会议，峰会 e.g. There is a need for understanding and cooperation as we approach the summit. 在我们即将参加峰会之际需要理解与合作。 Chapter 11 Other Forms of Letters 11.2.3 Specimen Letters 29 Specimen 6 An Invitation to an Annual Diner (Invitation Card) 11.2.3 Specimen Letters YOU AND A GUEST ARE INVITED TO ATTEND THE ANYTOWN CORPORATION Annual Dinner FRIDAY, JUNE 15 THE ANYTOWN COUNTRY CLUB 123 MAIN STREET, ANYTOWN, US 6:00 PM COCKTAILS 7:00 PM DINNER   R.S.V.P to Sara by 10 June Attire: 555 555 5555 Business Formal Chapter 11 Other Forms of Letters 30 Language points： 1. annual dinner 公司年会，周年晚宴 e.g. At this annual dinner, I would like to welcome, first and foremost, our foreign guests who comes all the way here. 在此次周年晚宴上，我首先欢迎远道而来的外宾。 2. cocktail n. 鸡尾酒 e.g. We have coffee, tea, juice, cola, beer and cocktails. 我们提供咖啡、茶、果汁、可乐、啤酒和鸡尾酒。 Chapter 11 Other Forms of Letters 11.2.3 Specimen Letters 31 Language points： 3. attire n. 服装，衣着，着装（正式） e.g. Your attire should reflect both your environment and your position. 你的衣着既应反映你的环境又应反映你的职位。 常用搭配：business attire (suits and dresses) 商务装（西装和连衣裙） professional attire 职业装 casual attire 休闲服装 bizarre attire 奇装异服 Chapter 11 Other Forms of Letters 11.2.3 Specimen Letters 32 Language points： 4. business formal 商务正装 e.g. As you walk through your new workplace, note whether your co-workers are dressed in jeans and flip-flops or business formal. 当你从工作的地方走过时，注意你的同事是穿着牛仔裤或拖鞋还是商务装。 相关表达：business suit 商务正装，西服套装 business dress 商务装 business casual 商务休闲 business informal 商务便装 smart casual 时尚休闲 business dress code 商务着装要求（准则） Chapter 11 Other Forms of Letters 11.2.3 Specimen Letters 33 The reason why resumes and cover letters hold so much significance is that they are efficient mediums for recruiters to get an overview of candidates’ accomplishments and expertise. Employers are always in search of easy ways to find out potential candidates and resumes and cover letters are pieces of paper which are designed for that purpose. 11.3 Job Application Chapter 11 Other Forms of Letters 34 11.3.1 Resumes Chapter 11 Other Forms of Letters 35 According to the presentation format Literal style Form style Based on the content of resumes Chronological resumes Functional resumes Combination resumes Chronological resumes: Chronological resumes start by listing the work history, with the most recent position listed first. Below the most recent job, the candidate lists other jobs in reverse chronological order. Employers typically prefer this type of resume because it’s easy to see what jobs the candidate has held. This is the most common resume type. Functional resumes: Functional resumes focus on skills and experience, rather than on chronological work history. At the top of the resume, the candidate might have a “professional experience” or “accomplishments” section that lists various skills he has developed over the years. Functional resumes are used most often by people who are changing careers or who have gaps in their employment history. It is also useful for people who have limited work experience. Combination resumes: Combination resumes are a mix between chronological resumes and functional resumes. With this type of resumes, the candidate can highlight the skills he has that are relevant to the job he is applying for, as well as provide the chronological work history. 11.3.1 Resumes Chapter 11 Other Forms of Letters 36 Chronological Resume Functional Resume Combination Resume 11.3.2 Specimen Letters Chapter 11 Other Forms of Letters 37 Language points： 1. manager assistant 经理助理 e.g. Your advertised position of manager assistant interests me. 我对于您招聘广告上刊登的经理助理的职位很感兴趣。 相关表达：general manager assistant 总经理助理 2. human resource management 人力资源管理 e.g. Personnel selection and assessment are important research fields in human resource, management. 人事选拔与评价是人力资源管理中的一个重要研究领域。 在human resource management这个短语中，resource常用单数形式，但以下短语中resource多用复数形式： human resources（也可以写作 HR）人力资源，人力资源部 human resources department 人力资源部，人事部 human resources manager 人力资源部经理，人事部经理 Chapter 11 Other Forms of Letters 11.3.2 Specimen Letters Specimen 7 Chronological Resume 38 Language points： 3. supervise v. 监督，指导 e.g. I supervise the packing of all mail orders. 我监督所有邮购商品的包装。 4. coordinate v. 协调 e.g. Under the current international economic circumstances, all parties should cooperate and coordinate with each other. 在当前国际经济形势下，各方应该同舟共济、协同合作。 5. affairs n. 事务；不正当关系 e.g. Lawyers and accountants began trying to untangle the complex affairs of the bank. 律师和会计们开始尝试厘清银行复杂的事务。 Chapter 11 Other Forms of Letters 11.3.2 Specimen Letters Specimen 7 Chronological Resume 39 Language points： 6. after-sale 售后 e.g. Pursuing higher quality and perfect after-sale service is our aiming goal. 更高的质量和更完善的售后服务是我们不懈追求的目标。 7. knowledgeable adj. 有见识的，知识渊博的 e.g. I am knowledgeable and levelheaded. 我知识丰富、头脑冷静。 常用搭配：be knowledgeable about sth. 对什么都很在行 8. skillful adj. 熟练的 e.g. The girl is skillful at figure skating. 这姑娘善于花样滑冰。 常用搭配：be skillful at/in 有技巧的，熟练的 be skilled at/in 熟练的，有技能的 Chapter 11 Other Forms of Letters 11.3.2 Specimen Letters Specimen 7 Chronological Resume 40 Language points： 9. aggressive adj. 积极进取的；攻击性的，好斗的 e.g. A good salesperson has to be aggressive in today’s competitive market. 在当今竞争激烈的市场上，一个好的销售员应该有进取精神。 Even his closest allies describe him as forceful, aggressive, and determined. 甚至他最亲密的同盟者们都说他强势、好斗且坚决。 10. flexible adj. 灵活的 e.g. His company offers a flexible packaging service for the food industry. 他的公司为食品工业提供灵活的包装服务。 Chapter 11 Other Forms of Letters 11.3.2 Specimen Letters Specimen 7 Chronological Resume 41 Language points： 1. position n. 职务，职位 e.g. His position as leader is under threat. 他的领导职位受到威胁。 2. urban adj. 城市的，城镇的 e.g. Is that true in terms of urban planning? 就城市规划而言，这是真的吗？ 常用搭配：urban design 城市设计 urban planning 城市规划 urban center 城市中心 urban growth 城市扩展 urban sprawl 城市蔓延 相关词语：rural adj. 农村的 Chapter 11 Other Forms of Letters 11.3.2 Specimen Letters Specimen 8 Functional Resume 42 Language points： 3. Fortune 500 company 《财富》500强公司，世界500强公司 e.g. I work at the headquarters of a Fortune 500 company in a major city. 我在一家世界500强公司的大城市总部上班。 4. core adj. 核心的 e.g. We need to concentrate on our core business. 我们需要集中在核心业务上。 5. qualification n. 资历，技能条件；资格，学历 e.g. I feel sure that in terms of qualification, ability and experience, you are absolutely suited to the position we have in mind. 我确信就资历、能力和经验而言，你是做这份工作最合适的人选。 She has a degree and a teaching qualification. 她拥有学位和教师资格。 Chapter 11 Other Forms of Letters 11.3.2 Specimen Letters Specimen 8 Functional Resume 43 Language points： 6. adept adj. 熟练的，擅长的 e.g. They also need to be adept at collaborating with colleagues outside of it. 他们还需要擅长与部门外的同事合作。 7. project v. 预计，推算 e.g. Total expenditure is projected to rise by 25%. 总开支预计增加25%。 其他用法：project n. 项目 8. mitigation n. 缓解，减轻 e.g. The current focus should be on mitigation measures. 当前的重点应放在采取缓解措施方面。 9. intended for 目的在于，旨在 e.g. These shoes are intended for walking on ice. 这种鞋是用于在冰上行走的。 Chapter 11 Other Forms of Letters 11.3.2 Specimen Letters Specimen 8 Functional Resume 44 Language points： 10. efficient adj. 高效的，效率高的 e.g. Efficient technology is here now, proven and inexpensive. 现在已经有了高效的技术，而且经过验证和价格低廉。 相关词语：effective adj. 起作用的，有效果的 11. disposal n. 处理，清除 e.g. Attempts are being made to solve the problem of waste disposal. 正在想办法解决废物处理的问题。 常用搭配：at your disposal 任由某人支配 Chapter 11 Other Forms of Letters 11.3.2 Specimen Letters Specimen 8 Functional Resume 45 Language points： 12. obligation n. 义务，责任 e.g. In China, it is our responsibility and obligation to take compulsory education. 在中国，接受义务教育是我们的权利和义务。 相关表达：rights and obligations 权利和义务 undertake the due obligations 承担应有的义务 perform the responsibilities and obligations 履行权利和义务 legal obligations 法定义务 13. expertise n. 专业知识 e.g. We have drawn on advanced technology and management expertise of foreign countries, and have extended our exchanges and cooperation. 我们吸收与借鉴国外先进技术和管理专业知识，进一步扩大了对外交流与合作。 Chapter 11 Other Forms of Letters 11.3.2 Specimen Letters Specimen 8 Functional Resume 46 Language points： 14. commitment n. 贡献，投入；承诺 e.g. His commitment has been unquestioned. 他的贡献是无可置疑的。 We made a commitment to keep working together. 我们承诺要继续合作。 15. transition n. 过渡 e.g. We need to ensure a smooth transition between the old system and the new one. 我们需确保新旧制度之间的平稳过渡。 16. professional n. 专业人士，职业人士 e.g. He had been a professional since March 1985. 他自1985年3月以来一直是一名职业人士。 其他用法：professional adj. 专业的，内行的 Chapter 11 Other Forms of Letters 11.3.2 Specimen Letters Specimen 8 Functional Resume 47 Language points： 17. master n. 硕士；专家 e.g. I have a master’s degree in accounting as well as a bachelor’s degree in accounting. 我有会计学硕士学位和会计学学士学位。 She was a master of the English language. 她曾是一名英语语言专家。 18. bachelor n. 学士；单身汉 e.g. I received a Bachelor of Business Administration. 我获得了工商管理学士学位。 Only men are invited to the bachelor party. 只有男性受邀参加单身派对。 Chapter 11 Other Forms of Letters 11.3.2 Specimen Letters Specimen 8 Functional Resume 48 Language points： 1. creative adj. 创造性的，有创意的 e.g. We have a creative design team and skilled workers. 公司拥有一个有创意的设计团队和熟练的技术工人。 其他用法：creative n. （非正式）创作者，搞创作的人 2. oversee v. 监管，监督 e.g. In theory, boards are supposed to oversee the activities of CEOs. 理论上，董事会应该监督CEO们的行为。 3. deliverable n. 交付品，应交付的产品（一般用复数deliverables） e.g. Strive to complete deliverables before their due dates and under budget. 努力按时按预算完成交付的任务。 Chapter 11 Other Forms of Letters 11.3.2 Specimen Letters Specimen 9 Combination Resume 49 Language points： 4. senior adj. 高级的，资深的 e.g. The panel that will be interviewing you consists of senior managers from different divisions of the company. 即将面试你们的面试评审团成员包括公司各部门的高级经理。 5. spearhead v. 带头，做先锋 e.g. You are required to spearhead new product developments. 你被要求带头开发新产品。 6. bounce rate（网站）跳出率 e.g. You can see metrics such as pageviews, unique pageviews, average time on page and bounce rate. 能够看到的指标包括页面浏览量、唯一身份浏览量、页面平均停留时间和跳出率。 Chapter 11 Other Forms of Letters 11.3.2 Specimen Letters Specimen 9 Combination Resume 50 Language points： 7. mentor v. 指导 e.g. Recruit and mentor staff to grow the team’s capability and their individual talent. 招聘和指导员工，以增强团队能力和发掘个人才能。 其他用法：mentor n. 导师，指导者 8. stakeholder n. 利益相关者，出资方，参与者 e.g. Our stakeholders are actively involved with the project. 我们的出资方积极地参与项目之中。 Chapter 11 Other Forms of Letters 11.3.2 Specimen Letters Specimen 9 Combination Resume 51 Cover letters (also known as job application letters) serve an important purpose: they present the case for why a candidate should be hired. A well-written cover letter will supplement the resume by focusing on why the candidate is well-qualified for the job. Cover letters, both printed and emailed, are designed for a variety of different types of job applications and employment inquiries. Here’s an outline of the items that should be included in every cover letter. 11.3.3 Cover Letters Chapter 11 Other Forms of Letters 52 (1) Heading A cover letter should begin with both the candidate’s and the employer’s contact information (name, address, phone number, email), followed by the date. If this is an email rather than a printed letter, include the candidate’s contact information at the end of the letter, after the signature. The contact information should include: 11.3.3 Cover Letters Chapter 11 Other Forms of Letters First and Last Name Street Address (optional) City, State, Zip (optional) Phone Email   Dear Sir or Madam, ... 53 (2) Salutation Begin the cover letter salutation with “Dear Mr./Ms. ××”. If the employer’s name is unknown, simply write “Dear Hiring Manager.” This is better than the generic and formal, “To Whom It May Concern.” (3) Introduction Begin the introduction by stating what job one is applying for. Explain where one heard about the job. Briefly mention how his skills and experience match the company and/or position; this will give the employer a preview of the rest of the cover letter. The goal in the introduction is to get the reader’s attention. A referral can put in a good word and help the candidate get hired. It’s worth taking a few minutes to see if anyone can refer the candidate to the job. 11.3.3 Cover Letters Chapter 11 Other Forms of Letters 54 (4) Body of the Letter In a paragraph or two, the candidate should explain why he is interested in the job and what makes him an excellent candidate for the position. Simply restating the resume is not advisable. The candidate had better mention specific qualifications listed in the job posting, and explain how he meets those qualifications by using tangible examples from the work experience to “show” these traits in action. 11.3.3 Cover Letters Chapter 11 Other Forms of Letters 55 (5) Closing In the closing section of the cover letter, it is advisable to restate how the candidate’s skills make him a strong fit for the company and/or position. Just like the resume, the cover letter should be no longer than one page. If there is still enough room, the candidate can also discuss why he would like to work at that specific company. The expectation of the opportunity to interview can also be mentioned. At last, the candidate can also explain what he will do to follow up, and when he will do it. Thank the employer for his/her consideration. 11.3.3 Cover Letters Chapter 11 Other Forms of Letters 56 (6) Signature It is necessary to use a complimentary close, and then end the printed cover letter with the candidate’s signature, handwritten, followed by the typed name. If this is an email, simply include the typed name, followed by the contact information, after the complimentary close. In addition, it’s not helpful to include personal information or mention how the candidate left his last job. Finally, never include salary requirements unless the employer specifically requests it. 11.3.3 Cover Letters Chapter 11 Other Forms of Letters 57 Printed Cover Letter for Full-Time Job Email Cover Letter for Part-Time Job 11.3.4 Specimen Letters Chapter 11 Other Forms of Letters 58 Language points: 1. printed cover letter 纸质版求职信，印刷版求职信 e.g. Please send a printed cover letter to Laura by next Friday. 请在下周五之前发一封纸质版求职信给劳拉。 2. full-time job 全职工作 e.g. Most people who have secured a decent, secure, full-time job have enjoyed a dose of luck in doing so. 大多数获得体面、有保障的全职工作的人，都在这样做的过程中享受到一些运气。 相关表达：part-time job 兼职工作 3. enthusiastic adj. 热情的，热衷的 e.g. Many people are enthusiastic about online shopping because of its convenience. 很多人热衷于网购的原因在于其便利性。 相关词语：enthusiasm n. 热情，热忱 Chapter 11 Other Forms of Letters 11.3.4 Specimen Letters Specimen 10 Printed Cover Letter for Full-Time Job 59 Language points: 4. specialist n. 专家，专业人员 e.g. If you ask a staff member about something, and they don’t think they can help you enough, they’ll direct you to our specialist. 如果你向工作人员询问某件事，而他们认为自己帮不上忙，就会引导你去找我们的专家。 相似词语：expert, professional, authority 5. consistently adv. 一贯地，一致地 e.g. Her work has been of a consistently high standard. 她的工作一直保持着高标准。 6. resolution n. 解决；决心 e.g. After both sides have calmed down, they can use another key strategy for conflict resolution. 在双方都冷静下来之后，他们可以使用另一种解决冲突的关键策略。 His resolution shook for one little instant, and the chance was lost. 他的决心动摇了片刻，于是他失去了机会。 Chapter 11 Other Forms of Letters 11.3.4 Specimen Letters Specimen 10 Printed Cover Letter for Full-Time Job 60 Language points: 1. associate n. 助理，副手 e.g. A sale associate may have duties of making calls to prospective customers. 一个销售助理的职责可能是给潜在的顾客打电话。 其他用法：associate v. 联系 associate adj. 副的，助理的 2. attention n. 注意，关注 e.g. Our company pay great attention to quality control and always try to provide our customers with top−quality products. 公司注重质量控制，不断努力为客户提供具有一流品质的产品。 常用搭配：pay attention to 注意，重视 Chapter 11 Other Forms of Letters 11.3.4 Specimen Letters Specimen 11 Email Cover Letter for Part-Time Job 61 Language points: 3. asset n. 有用的人，优势；财产，资产 e.g. Our creativity in the field of technology is our greatest asset. 我们在技术领域的创造力是我们最大的优势。 The value of any financial asset can change swiftly. 任何金融资产的价值都会迅速发生变化。 4. utilize v. 使用，利用 e.g. The agents were able to utilize their full potential and experience to build up the company. 这些代理人能够充分利用他们的潜力和经验来促进公司发展。 5. extensive adj. 大量的，大规模的；广泛的，全面的 e.g. Extensive research has shown that the effects of short-term price promotions on sales themselves are short-term. 大量的研究表明，短期价格促销对销售本身的影响是短期的。 Extensive reading can cultivate your mind. 广泛阅读能陶冶你的心性。 Chapter 11 Other Forms of Letters 11.3.4 Specimen Letters Specimen 11 Email Cover Letter for Part-Time Job 62 Language points: 6. boutique n. 精品店，时装店 e.g. It gained instant popularity after its first boutique opened. 它的第一家时装店开业后立即受到欢迎。 7. department stores 百货公司，百货商场 e.g. Shoppers were flocking to the department stores with the bright windows and expensive merchandise. 购物者涌向橱窗明亮、商品昂贵的百货商场。 8. praise v. 赞扬，赞美 e.g. Jane was praised by her boss. 简受到了老板的表扬。 其他用法：praise n. 赞扬，赞美 Chapter 11 Other Forms of Letters 11.3.4 Specimen Letters Specimen 11 Email Cover Letter for Part-Time Job 63 Language points: 9. spot v. 发现 e.g. It took a practised eye to spot the difference. 只有内行人才能发现其中的差异。 其他用法：spot n. 污点；斑点，点 10. out of place 不合适的，不在适当的位置 e.g. Some of these files seem to be out of place. 有些档案似乎没放对地方。 常用搭配：feel out of place 感到拘束，觉得格格不入 11. appropriate adj. 合适的，恰当的 e.g. Most vacancies are at the senior level, requiring appropriate qualifications. 大多数空缺在高层，要求适当的资历。 Chapter 11 Other Forms of Letters 11.3.4 Specimen Letters Specimen 11 Email Cover Letter for Part-Time Job 64 Language points: 12. interact v. 互动 e.g. Her ability to interact with customers and resolve their complaints in a pleasant manner give us a significant advantage. 她与顾客互动的能力和以愉快方式解决顾客投诉的能力给我们带来了很大的优势。 13. approachable adj. 友善的，平易近人的 e.g. Her temperament is elegant and stylish, but still approachable. 她气质优雅、时尚，但仍然平易近人。 14. in a row 连续 e.g. Online sales, up for a 13th month in a row, remained a rare bright spot. 网上销售，连续13个月上涨，仍然是一个稀有的亮点。 Chapter 11 Other Forms of Letters 11.3.4 Specimen Letters Specimen 11 Email Cover Letter for Part-Time Job 65 Dear _____(Sir or Madam), It is a pleasure to invite you to attend the _____________ (Enter the Name of the Event) located at _________________ (Name of the Venue) on ________ (Date on which it is to be conducted) at ___ (Time of the Event). As one of ____________ (Name of the Business Companies) esteemed business associates, it would be our honour to have your presence at this auspicious event. It is also an opportunity to thank you and __________ (Name of the other partner, if any) for the splendid business partnership that both companies have enjoyed over the past ________ (Number of months/years you have been doing business with the person) years. 11.4 Useful Expressions 1. Business event invitation letter template: Chapter 11 Other Forms of Letters 66 I do hope that you will be able to confirm your attendance to this invitation on or before _________ (Ultimate date of confirmation) by just emailing us at ______________ (Share the email or contact information). Looking forward to your presence at this celebration. Yours truly, (Signature) 11.4 Useful Expressions 1. Business event invitation letter template: Chapter 11 Other Forms of Letters 67 11.4 Useful Expressions Chapter 11 Other Forms of Letters Useful expressions for invitation letters or cards: * In this event, you will be one of our esteemed guests, and we expect that you will meet our company officials to discuss how to strengthen our business further. * I do hope for your presence in the event. Please do confirm your presence as early as possible. * As one of Bright Diamond’s esteemed business associates, it would be our honour to have your presence at this auspicious event. * It is our pleasure to have you as one of our esteemed guests as you always have been good partners in other businesses for a long time. * We have been business partners for four years and we would appreciate that you would come. 68 11.4 Useful Expressions Chapter 11 Other Forms of Letters Useful expressions for invitation letters or cards: * I hope that this letter of mine finds you in the best of health and spirit. As you are our valued customer, we would like to thank you for your business and would take this opportunity to invite you to the mega launching of our new apparel series. * We would be grateful if you could get your families along with you, to have a gala time. * The dress code will be semi-formal. * We highly appreciate your partnership in business and hope that you will come to celebrate our success. Please let me know your possibility of attending this event at the latest June 6. * Kindly confirm your attendance at your earliest. If you have any inquiries, please contact me on 832-386-5733. 69 11.4 Useful Expressions Chapter 11 Other Forms of Letters Useful expressions for invitation letters or cards: * We sincerely hope that you will be able to confirm your attendance to/at this invitation on or before January 28, 2019 by contacting us at +919965712292 or emailing us at xzinfo@gmail.com. * I hope that you are surely going to come on that day and make the event a success with your presence. * Please do inform us if you are coming or not. * Your presence is thus sought for. * We would be glad if you attended this event. Your presence will be highly valued. * Please contact me on my email at lakishawilliams@gmail.com with inquiries or additional information. I hope to see you there on this big day. 70 date of birth/ birth date; age; gender birth place; native place; nationality; citizenship address; current address/present address; permanent address street; lane; road; district; house number postal code; home phone; office phone/business phone; mobile phone family status; marital status; married; single; unmarried; divorced; separated health condition; blood type; short-sighted; far-sighted; color-blind Personal information: to apply for a position as an English teacher job objective; career objective; position applied; position desired to look for a more challenging opportunity Job objective: educational background; education history; educational system; academic year; courses taken/courses completed; GPA; off-job training; in-job training. Bachelor of Arts/BA; Bachelor of Science/BSc; Master of Arts/MA; Master of Science/ MSc; major. graduate from ××× University in July with a BA degree in Business English. Education： 11.4 Useful Expressions 2. Useful expressions for resumes: Chapter 11 Other Forms of Letters occupational history/work experience/work history/employment history/professional experience advanced worker; model worker responsible for product distribution have four years’ experience in staff management have experience as a receptionist work as a customer service coordinator in a foreign representative office transfer to a joint venture as a market development manager awarded the title of advanced worker last year dependable and hard worker be a production manager work as an assistant to the general manager Work experience: work well with a multi-cultural and diverse work force willing to work under pressure with leadership quality willing to assume responsibilities initiative, independent and self-motivated energetic and fashion-minded person highly-motivated and reliable person with excellent health and pleasant personality be highly organized and efficient good communication skills; good presentation skills; strong interpersonal skills with good managerial skills and organizational capabilities strong leadership skills Professional skills： 11.4 Useful Expressions 2. Useful expressions for resumes: Chapter 11 Other Forms of Letters 11.4 Useful Expressions Chapter 11 Other Forms of Letters 3. Useful expressions for cover letters Introduction: * I am writing to apply for the post/position of sale representative advertised in Guangzhou Daily of 23 June, 2018. * This letter is to inquire into the availability of English teacher position in your company. * Learning from Mr. Smith that you are looking for a sale manager, I should like to apply for it. * I take the liberty of writing you to apply for the clerk position in your company. * As a right person fit for the candidate specifications as detailed in your ad of 7 July, 2019, please allow me to apply for the position of office manager. 73 11.4 Useful Expressions Chapter 11 Other Forms of Letters 3. Useful expressions for cover letters Body: * I graduated from the Huazhong University of Science and Technology with a B.A. Degree in Economics. * The Business English Writing I have taken in college will bring me much confidence that I can meet your special requirements. * Referring to my resume, you will note my knowledge of foreign trade I have gained in various activities will help me prepare for the challenging customer service representative position. * I have enclosed a copy of my resume and two recommendation letters to give you further details about my abilities and experience. 74 11.4 Useful Expressions Chapter 11 Other Forms of Letters 3. Useful expressions for cover letters Closing: * I shall appreciate an opportunity to discuss the post and other qualifications with you in greater details. Will you kindly contact me at 020-45456432 from 8:00 a.m. to 23:00 p.m. every day or email me at Holly@qq.com. * I would be very much obliged if you can give me an early reply. * Your prompt reply in this matter would be greatly appreciated. * I will appreciate it if you are willing to arrange a face-to-face interview at your convenience. 75 11.5 Exercises I. Translate the following words and phrases. II. Fill in the blanks with the appropriate forms of the given words. III. Fill in each blank in the letter below with a word or phrase taken from the box. IV. Translate the following cover letter into Chinese V. Translate the following sentences into English sentences using the given words or expressions in the brackets. VI. Writing. Chapter 11 Other Forms of Letters 76 1. carbon copy 2. cover letter 3. complimentary close 4. job objective 5. customer service 6. business formal 7. face-to-face interview 8. Bachelor of Science 9. Master of Arts 10. R.S.V.P I. Translate the following words and phrases. 1. 抄送 2. 求职信 3. 结尾敬语 4. 求职意向 5. 客户服务 6. 商务正装 7. 面对面面试 8. 理学学士 9. 文学硕士 10. 请回复 A. From English to Chinese Chapter 11 Other Forms of Letters 77 1. 先进工作者 2. 婚姻状况 3. 较强的沟通能力 4. 联系信息 5. 工作经历 6. 收件人 7. 时序型简历 8. 售后服务 9. 手写签名 10. 总经理 I. Translate the following words and phrases. 1. advanced worker 2. marital status 3. strong communication skills 4. contact information 5. occupational history/ work experience/ work history/ employment history/ professional experience 6. recipient/ receiver 7. chronological resume 8. after-sales service 9. handwritten signature 10. general manager B. From Chinese to English Chapter 11 Other Forms of Letters 78 1. Review the job description and try to determine which seem to add the most value to the position. (qualify) 2. You should always customize each letter to the specific job for which you are applying. (fit) 3. After all, an effective cover letter must illustrate how your experience matches up to the outlined in the job listing. (require) 4. A CV and resume are similar in that they’re both documents that summarize your history, education, skills and achievements. (profession) 5. They’re also both documents you might provide an employer for for a position. (consider) II. Fill in the blanks with the appropriate forms of the given words. 用给出词的正确形式填空。 qualifications fit requirements professional consideration Chapter 11 Other Forms of Letters 79 6. It is important to note that in the United States and most of Europe, resumes and CVs are not . (interchange) 7. A resume is typically a one-page document that provides a overview of your previous roles, skills and details about your education. (concise) 8. “To Whom It May Concern” is a letter salutation that has traditionally been used in business .when you don’t have a specific person to whom you are writing. (correspondence) 9. When you print out the letter, this will give you plenty of space in which to sign your name in blue or black ink between your complimentary close and your name. (type) 10. I hope to schedule an interview with you at a mutually time. (convenience)   II. Fill in the blanks with the appropriate forms of the given words. 用给出词的正确形式填空。 interchangeable concise correspondence typed convenient Chapter 11 Other Forms of Letters 80 Dear Sirs, I am writing to apply for the English translator, which was 1. in Shenzhen Daily of 25 May. First of all, I am a postgraduate, aged 27, 2. out of Guangdong University of Foreign Studies with a M.A. Degree in Business English Translation. My experience in this 3. Includes working for two years as a part-time salesman with the Hello Foreign Trade Company. The reason for applying for your 4. is because your company provides me with a good challenge all the time and a most tempting environment. III. Fill in each blank in the letter below with a word or phrase taken from the box. 用方框中的词或短语填空。 advertised fresh field position Chapter 11 Other Forms of Letters 81 By the way, 5. is my resume together with my photo, and I believe that I can 6. well under your wise leadership. As regards salary, I believe that my abilities shown in the future will 7. for it. Moreover, if you would like to know 8. about my information in detail. I can be available for an interview at any time 9. to you or call me at 020-45673456 during the day. Thank you for your time and consideration. Look forward to your reply and a personal 10. . Sincerely yours, Xiang Yu III. Fill in each blank in the letter below with a word or phrase taken from the box. 用方框中的词或短语填空。 enclosed perform speak further convenient interview Chapter 11 Other Forms of Letters 82 IV. Translate the following cover letter into Chinese. 将下列求职信翻译成中文。 Chapter 11 Other Forms of Letters 敬启者： 请问贵公司有兼职助理或销售的职位吗？我能熟练说写英语。工作日下午4点到晚上、周末从早到晚我都有空。 我是武汉大学英语文学专业的学生，参加过几次英语会议和研讨会。我对向潜在客户推销产品有着浓厚的兴趣，并在这方面有一些经验。 我一直很仰慕贵公司，希望能有机会与贵公司合作。我的前任雇主可向贵公司证明我的工作能力和可靠性。如有职位空缺，贵公司可否安排我参加面试？ 此致 （签名） 83 IV. Translate the following cover letter into Chinese. 将下列求职信翻译成中文。 Chapter 11 Other Forms of Letters Dear Sir, Do you have a position for a part-time assistant or salesman in your company? I am able to write and speak in English and available from 4:00 p.m. to evening on workdays and from morning to evening on weekends. I am a student majoring in English literature in Wuhan University, and have attended several English meetings and seminars. I have strong interest in promoting products to potential customers and has had some experience in the business. I have always admired your company and should welcome an opportunity of becoming associated with it. My previous employer will ensure you of my competence and dependability. If there is a vacancy, may an interview be arranged on me? Yours sincerely, (Signature) 84 1. 履历通常是一份更长、更详细的文件，主要集中罗列学术课程和研究。(academic) 2. 我附上了评估报告供您阅读。(enclose) 3. 兹回复你方1月3日的电子邮件，我方想通知您，你方订购红茶的订单已收到。(in reply to) 4. 请确认订单并用电子邮件告知我们装运时间表。(email) 5. 从刘小姐处获悉，贵公司正在招聘一名英文翻译，本人愿意应聘此职。(apply for) V. Translate the following sentences into English sentences using the given words or expressions in the brackets. 用括号中给出的单词或短语翻译句子。 A CV is usually a longer, more detailed document focused largely on academic coursework and research. I enclose the evaluation report for your reference. In reply to your email of 3rd January, we wish to inform you that your order for black tea has been received. Please confirm the order and email a shipping schedule. Learning from Miss Liu that you are looking for an English translator, I should like to apply for the post. Chapter 11 Other Forms of Letters 85 6. 本人的经历和资历与贵公司上月在××报上刊登的职位空缺相符。(qualification) 7. 如蒙考虑不胜感激。(consideration) 8. 如有需要，可以提供证明。(reference) 9. 他在上大学期间获得了很多的奖项和荣誉，比如学生会主席和模范学生。(awards and honors) 10. 从2005年到2009年，他在利兹大学商学院主修工商管理，并获得工商管理学士学位。(major) V. Translate the following sentences into English sentences using the given words or expressions in the brackets. 用括号中给出的单词或短语翻译句子。 I believe my experience and qualifications suit the position you advertised in last month’s XX. I’m grateful for your consideration. Reference will be furnished on request. / References can be provided if required. He got a lot of awards and honors during the study such as the president of Students’ Union and Model Student at university. He majored in Business Administration at Leeds University Business School from 2005 to 2009 and got a B.A. degree in Business Administration. Chapter 11 Other Forms of Letters 86 1. Write a letter to a hiring manager; the letter should include the following information: （1）贵公司在4月10日的《学生日报》上刊登招聘网络维护工程师的广告，我很感兴趣，因为贵公司所描述的职位正是我所要找的工作。 （2）根据招聘广告，该职位要求顶尖大学本科或以上学历、计算机科学或同等领域专业人员、精通Windows NT4.0和Linux系统。 （3）我今年将从清华大学毕业，并将获得理学硕士学位。我学过计算机控制和管理的课程。 （4）我的成绩单可以证明我已经掌握了我的专业理论和实践技能。 （5）非常感谢您能抽出时间查看我随信附上的简历，如果您需要更多的信息，请与我联系。我的电话号码是××××××。我期待能有个人面试的机会。 VI. Writing. 写作。 Chapter 11 Other Forms of Letters 87 Sample 1: Dear Hiring Manager, Your advertisement for a Network Maintenance Engineer in the April 10 Student Daily interested me because the position that you described sounds exactly like the kind of job I am seeking for. According to the advertisement, your position requires top University Bachelor or above in Computer Science or equivalent field who is proficient in Windows NT4.0 and LINUX System. I feel that I am competent to meet the requirement. I will be graduating from Tsinghua University this year with a M.S. degree. My studies have included courses in computer control and management. My school report can prove that I have master the principles of my major and skills of practice. I would appreciate your time in reviewing my enclosed resume and if there is any additional information you require, please contact me. My telephone number is xxxxxx. I would welcome an opportunity for a personal interview. Yours sincerely, (signature) VI. Writing. 写作。 Chapter 11 Other Forms of Letters 88 2. Your company is going to hold an opening ceremony and you are writing a letter to a business partner to invite him to the opening ceremony; the letter should include the following information: （1）我公司的新厂将于7月12日开始投产，敬请您出席新厂开工典礼。 （2）如您所知，新厂的投产是本公司的一个里程碑，而这正是海内外客户对本公司产品不断需求的结果。因此，我们将邀请所有对本公司做出贡献的人士。我相信您一定会赏光。 （3）如确能光临，请来函告知您到达的时间，以便我们安排接待工作，费用由我方支付。 （4）敬请您在百忙之中抽出时间出席本次庆典。 VI. Writing. 写作。 Chapter 11 Other Forms of Letters 89 Sample 2: Dear Sirs, Our new factory is to go into production on July 12, and we would like to invite you to be present at the opening ceremony. As you know, the opening of the new plant is a milestone for the company, which is the result of continuous demand for our products from customers both at home and abroad. Therefore, we are inviting all those who have made their contributions, and trust that you would pay us the compliments of accepting. If you could confirm your attendance, would you advise us of your arrival time so that we can arrange the reception at our expense. We do hope that you would be able to spare the time sharing this occasion with us. Yours sincerely, (signature) VI. Writing. 写作。 Chapter 11 Other Forms of Letters 90 Please write a resume and a cover letter. Think about your desired position and customize your resume and cover letter to make a clear match between the job requirements listed in the help wanted ad and your credentials. Explain how you meet those qualifications by providing specific examples that demonstrate your abilities. Practice-Group Task Eleven Chapter 11 Other Forms of Letters 91 感谢聆听 Business Letters 主讲：XXX Chapter 11 Other Forms of Letters 92 $$