2024届高三英语培优外刊阅读学案 白酒话题

高三英语培优外刊阅读 班级：____________学号：____________姓名：____________ 外刊精选｜茅台频繁联名，能否抓住年轻人的心？ 这个9月，当人们还沉浸在上市首日就卖了542万杯、当天销售额突破一个亿的“酱香拿铁”时，茅台又与德芙甜蜜官宣了。短短半个月时间，茅台两次跨界推出新品，赚足了眼球。网友调侃左拥瑞幸、右抱德芙的茅台是“渣男”，同时也在问：茅台为何如此高频地与大众消费品联名，是因为高端白酒卖不动了吗？“高不可攀”的茅台如今走起了平民化路线，外媒对此怎么看？ China's Moutai Wants to Satisfy All Your Cravings By Jacky Wong China's most valuable liquor brand is pouring on the charm with its new marketing campaign targeting younger Chinese. Kweichow Moutai—the second most valuable listed Chinese company—has created a buzz on social media lately with its bold tie-ups with other food brands. Its liquor-filled chocolates—a collaboration with the Mars-owned Dove brand—sold out immediately after their launch over the weekend. Around two weeks earlier, the company debuted its Moutai-infused latte at Luckin Coffee. Such unorthodox products aren't likely to become a significant sales driver anytime soon. The marketing gimmicks appear to be targeting China's younger demographic, but the brand will probably remain indelibly associated in the minds of many Chinese with older, wealthier individuals and formal dinners. The high price point of the spirit will also continue to put off many younger consumers, even assuming the brand's visibility rises further in the wake of these new innovations. But in truth, Moutai probably doesn't need to worry much about whether these ventures work out or not. The company's revenue has more than doubled since 2017. Its premium liquor brand gives it strong pricing power, and the company is ramping up its direct sales channels including its iMoutai app. Similar to its liquor, however, Moutai stock doesn't come cheap. With a market value of $315 billion, it trades at 31 times forward earnings, compared with Diageo's 19 times, according to FactSet. Moutai's stock offers investors access to a unique high end Chinese brand—and now, chocolate as well. But luxury has its price: At 31 times earnings, a lot of other tasty morsels are available, too. 【词汇过关】 请写出下面文