unit12（课件）《涉外秘书英语阅读》（华东师范大学出版社）

涉外秘书英语阅读 Unit 12 Management Innovation Unit 12 Management Innovation Matrix Entrepreneurship Managing research and development project Unit 12 Management Innovation A Brainstorming B Teambuilding C Motivating D Reading Strategy E Banked Cloze Part A Brainstorming Is the student clever or innovative? Do you stand with the student? When nobody in the class dared to speak, the student concluded, “Then, according to our professor’s logic, ____________________________.”   The following information may do help to expand your thinking perspective: 1. Is the professor’s logic right? 2. What does the student want to prove? it must be true that our professor has no brain! Part B Corporate Planning Pre-reading Questions To distinguish between invention and innovation The role entrepreneurship plays in a company Task One Choose the best answer to fill in the blank. 1. He might feel that _________ the company at a time when he sees tremendous growth opportunities would be a mistake. helping B. financing C. leveraging D. Providing 2. Western aid may help but will not be a________. medicine B. drug C. cure D. Panacea 3. Medieval alchemists attempted to ________ base metals into gold. change B. transmute C. turn D. Morph 4. As a disciple, one must regard one's ________as an enlightened being. A. teacher B. instructor C. guru D. president C D B C 5. The solid, ordinary candidate responds as ‘a passionate customer champion and _________ ‘ employee B. worker C. innovator D. Intrapreneur 6. Free-market reforms have moved governments everywhere to_________, deregulate, and privatize. A. downsize B. upsize C. diminish D. minimize 7. Do what you do best ( your core competency ) and __________ the rest! delegate B. outsource C. automate D. package 8. The idea