chapter1（课件）《涉外秘书英语写作》（华东师范大学出版社）

  Chapter One Essentials and Formats of Business Letters Effective communication is simply good customer service. We serve our customers well by sharing relevant information quickly and efficiently. We fail to serve them when we give them information that is unclear, inaccurate, or irrelevant. These principles are valid for business, industries, and government agencies.   In the workplace, information has value only if it is accessible, easy to understand, and relevant. Data and facts are not information until you communicate their relevance and importance to someone. Effective business communication saves time and money for your customers because they won’t have to contend with misleading and unprofessional documents. 1 Section One Formats of Business Letters Heading Recipient’s address Salutation Subject line Body Close or complimentary close Signature Enclosure The heading, in full, consists of the address of the sender and the date. Most business paper is printed with a letterhead giving the name of the company, as well as its address. Bright Electronic Inc 11F, 868 East Longhua Road, Suit B, Shanghai, China (86) 21-5306-8899 www.brightele.com.cn 2.The date is important and should never be omitted. It goes immediately below the address. In order to avoid misunderstanding, the name of the month should be spelled out in full. January 5th , 2012 ( American style) 5th January, 2012 ( British style) Heading Name of person addressed Title of person addressed Name of the organization Street number and name City, state and postal code Country of destination   ·Recipient’s address The customary salutations in business letters are: Dear Sir / Madam: Dear Mr. / Ms (Family name): Dear Mr. Lin Dear (name): Dear Nina To Whom It May Concern: Ladies and Gentlemen: Salutation: It should use boldface, underlining, or other print means for highlight. Subject line: The body of a letter is the main part of the message. Since its main purpose is to convey a message