Unit 6 The Media Lesson 3 The Advertising Game 课件-2023-2024学年高二英语北师大版（2019）选择性必修第二册

Lesson 3 The Advertising Game UNIT 6 THE MEDIA By the end of this period, you will be able to: read and talk about the advertising game; read for general understanding and specific information of the passage; complete a summary of the text. CONTENTS Pre-reading I While-reading II Post-reading III Sentences analysis IV Pre-reading the product name the name of a company words of experts humorous language the concept of freedom pictures or images the unusual idea the design Have you ever bought anything as a result of seeing, hearing or reading advertisements? What makes an advertisement attractive? Activity 1　Fast-reading for main ideas 1．Skim through the passage.What is it mainly about? A．Different types of advertisements. B．The development of advertisements. C．Different attitudes towards advertisements. While-reading √ 2．Underline the main idea of each paragraph on the book and then match the summarized idea with each paragraph. Para.1　　　 A．classic ads Para.2 B．purpose of ads Para.3 C．public ads Para.4 D．modern ads Para.5 E．improved modern ads Para.6 F．further improved modern ads Activity 2　Careful-reading for details Ⅰ.Read para.1 and answer the following question. What is the fundamental purpose of advertisements? The fundamental purpose of advertisements is to promote and sell goods to people who might need them. Ⅱ.Read paras.2－6 and do the following exercises. 1．Which kind of advertisement does Da Yi Pu’er Dark Tea belong to according to para.2? A．Modern ad. B．Classic ad. C．Public ad. D．Improved modern ad. √ 2．Read para.3 and complete the table. Types Features (1)________ Problems Modern ads ·consist of (2) ___________________________ ·apply (3) ____________________________ ·to show people how good the product is ·to make ads (4)___________________ ·not enough (5)_____________ in a modern city Purposes pictures or experts’ words modern design techniques visually attractive to be noticed 3. What concepts and ideas