Ch02 The History and Growth of Public Relations（课件）- 《公共关系实务》同步教学（清华大学版）

The Practice of Public Relations Fourteenth Edition Chapter 2 The History and Growth of Public Relations . If this PowerPoint presentation contains mathematical equations, you may need to check that your computer has the following installed: 1) MathType Plugin 2) Math Player (free versions available) 3) NVDA Reader (free versions available) 1 Learning Objectives To track the development of the practice of public relations from ancient times to the present. To underscore the contribution to the field of two pioneers, in particular, Ivy Lee and Edward Bernays, whose philosophies and policies set the tone for modern-day public relations. To chart the growth of public relations and its emergence as a major societal force in the 21st century. To examine the factors, such as social media, that have propelled the practice of public relations as a powerful and valuable force in this new century. . . 2 History of Public Relations The 1956 film, The Man in the Gray Flannel Suit, suggested a freshly-pressed suit and bathing regularly were the main criteria for success in public relations. Today, public relations is responsible for billions of dollars in revenue. Figure 2-1 The Man in the Gray Flannel Suit (Photo: Photo 12/Alamy Stock Photo) . It took over 100 years for public relations to come of age. Gregory Peck’s 1956 portrayal of a harassed and tortured public relations man didn’t do much for the field’s reputation. 3 “The Tylenol Murders” Johnson & Johnson (J & J) products were sabotaged; customers were murdered The respectful way J & J handled the crisis is a large reason the field enjoys prominence today J & J’s “Credo” of corporate values is a model for companies around the world . . On September 30, 1982, J & J confronted sabotage of company products, which resulted in the murder of company customers. J & J handled the crisis in a respectful and public way. J & J holds its corporate values sacrosanct, and is a model for companies around the world. 4 Source of Modern