Ch17 Crisis Management（课件）- 《公共关系实务》同步教学（清华大学版）

The Practice of Public Relations Fourteenth Edition Chapter 17 Crisis Management If this PowerPoint presentation contains mathematical equations, you may need to check that your computer has the following installed: 1) MathType Plugin 2) Math Player (free versions available) 3) NVDA Reader (free versions available) 1 Learning Objectives 17.1 To discuss the importance in counseling on the actions and managing the communication of an organization in crisis. 17.2 To explore the role of public relations in managing issues and risks and communicating in a crisis. 17.3 To discuss, in detail, the aspects of crisis planning, message mapping, and implementing crisis communication. 17.4 To examine how media relations differs in time of crisis than in normal everyday operations. 2 Opening Example: Thomas Markle In the age of social media and the Internet, news of a crisis travels fast Thomas Markle, father of bride-to-be of Prince Harry of Great Britain, infuriated the British royal family when he posed for wedding preparation photos for a paparazzi agency No individual or organization is immune from crisis 3 Opening Example: Michael Cohen Michael Cohen was given gifts from companies trying to get favors from the Trump White House Cohen was also the associate who paid money to porn actress Stormy Daniels to keep her quiet about her affair with President Trump Legal contracts, but ultimately cancelled The digital speed and pervasiveness and perniciousness of viral communications mean that organizations and individuals are always one step away from crisis. 4 Learning Objective 17.1 To discuss the importance in counseling on the actions and managing the communication of an organization in crisis. Crisis Pervades Society (1 of 3) Crisis has become so pervasive that insurance companies offer crisis management insurance The insurance helps corporations pay for crisis management agencies to help defend damaged brands from issues such as: Food contamination Environmental disasters Ex