Ch13 Diversity Relations（课件）- 《公共关系实务》同步教学（清华大学版）

The Practice of Public Relations Fourteenth Edition Chapter 13 Diversity Relations If this PowerPoint presentation contains mathematical equations, you may need to check that your computer has the following installed: 1) MathType Plugin 2) Math Player (free versions available) 3) NVDA Reader (free versions available) 1 Learning Objectives 13.1 To discuss the importance of dealing with “diversity,” in employees, clients, and general relationships in society. 13.2 To review the tradition of corporate social responsibility that has uniquely characterized U.S. institutions. 13.3 To discuss the multicultural publics that populate society, including Hispanics, blacks, Asians, and groups beyond nationalities, such as seniors and LGBTQ people. 13.4 To examine the role of public relations in orchestrating the activities of nonprofit organizations. 2 Opening Example: Abel Makkonen Tesfaye aka The Weekend and H&M Swedish fashion retailer H&M unwittingly printed a racially insensitive ad Canadian rapper The Weekend tweeted he would cut ties H&M took immediate action and hired its first diversity manager Figure 13-1 Glum Weekend H & M used a racially insensitive ad to sell its hoodies. 3 Controversy: Business Organizations Hallmark changed the word gay to fun in a Keepsake ornament that played “Deck the Halls” Zara sold striped T-shirt with a yellow star that looked like a Jewish concentration camp inmate uniform Washington Redskins found their 81-year-old name in jeopardy when judge ruled it disparaging to Native Americans Heineken and Starbucks were associated with racially insensitive behavior Diversity is more important to business organizations than it used to be. 4 Controversy: Governmental or Nonprofit Organizations Escalating racial tensions at University of Missouri led to the president’s resignation, social activism, less attendance St. Louis police tried to ease racial tensions following the acquittal of a white police officer in the fatal shooting of a black man, by