内容正文:
Unit 1 The mass media
Welcome to the unit
&
Reading (I)
What tools do you usually use to keep up with the news?
Weibo
Wechat
Tiktok
TV
Radio
Newspapers
Advertisements
...
mass media
Lead-in
All of us who professionally use the mass media are the shapers of society.
--William Bernbach
我们所有专业使用大众传媒的人都是社会的塑造者。
Video watching
Print
Digital
Classify types of mass media
Weibo
Wechat
Tiktok
TV
Radio
Newspapers
Advertisements
Digital media:
Weibo, Wechat, Tiktok
TV, Radio
Broadcast media:
Print media:
Newspapers
Outdoor media:
Advertisements
Do you believe everything you read in a news report? Why or Why not?
Sometimes I do, but it depends on which news report I am reading. If the news is reported by a news agency that I know is trustworthy, then I will usually believe the report. However, if the news is from a source that I am not familiar with, I will often check other sources to compare the information in the reports. Moreover, if a headline seems to be too exaggerated to be true, then I will also check other news reports to confirm whether it is a true story.
[ɪɡˈzædʒəreɪtɪd]
Pre-reading
Be a critical news reader !
What is the difference between the headlines of the two news reports?
News One
News Two
Firefighters put out tower block fire
Deadly fire in tower block causes serious damage
高层建筑;办公大楼
Subject./Main content.
A dropped cigarette end on a carpet of the 8th floor
Time Place Deaths and injuries Rescue efforts Cause
News report 1 Sunday night Henderson Tower (1)____________
________________________________________________________ (2) _________
________________________________________________
News report 2 4 confirmed dead and dozens of people injured (3) _______
______________________________
The number of death could reach 5
Fire engines and ambulances reached the scene within 15 minutes
A1
A1
Fast reading
What are the differences between the two news reports?
Different emphases
Different details
Different closings
News 1: rescue e