Chapter11（课件)《国际贸易实务与案例分析（双语版）》同步教学（清华大学出版社）

Chapter 11 Cases on Different Subjects of International Business 第11章 国际货物贸易专题案例及解析 PPT模板下载：/moban/ 行业PPT模板：/hangye/ 节日PPT模板：/jieri/ PPT素材下载：/sucai/ PPT背景图片：/beijing/ PPT图表下载：/tubiao/ 优秀PPT下载：/xiazai/ PPT教程： /powerpoint/ Word教程： /word/ Excel教程：/excel/ 资料下载：/ziliao/ PPT课件下载：/kejian/ 范文下载：/fanwen/ International Business Practice and Case Study 国际贸易实务 与案例分析 Case 1 How much is it and its answer 案例1 多少钱和它的答案 Section1 Cases on Pricing 第1节 定价案例 3 Description of the case: A very young foreign sales person of a Chinese international business company is sent by the company to attend Canton Fair as an exhibitor and negotiator. At he beginning of Canton Fair,he receives foreign visitors and gives answers to their simple question How Much Is It by a simple figure such as  US DOLLAR 18, after instructed by an experienced colleague,he realizes the answer to such simple question is not simple, then he makes adjustment promptly. 案例描述：  中国某外贸公司的一个非常年轻的外销员被公司派往广交会参加展洽，广交会刚开始，他在接待外商答复对方的简单提问“ How much is it？”时， 均用简单的一个价格数字回答，如US DOLLAR 18，后来经同行的经验丰富的外销员指点提醒，他意识到简单问题答案却不简单，迅速进行了调整。 Analysis of the case： How much is it? It is indeed a simple question,but the answer is not simple. First of all, under no circumstances can a buyer get a quotation without trade terms in international business,trade terms are short terms and abbreviations which are used to explain the price composion, to define the delivery of the goods, to indicate which party bears the freight, insurance and other relevant charges,and assume the liability in case damage to or loss of the goods occurs,trade terms ensure both importer and exporter know their own responsibilities. The cost of a certain product is the same in the sellor's factory, however, the prices quoted by the seller will vary with the place of delivery and possible relevant charges, for example, in the case of a contract based on CIF term as “CIF New York”, that means t