Chapter1（课件)《国际贸易实务与案例分析（双语版）》同步教学（清华大学出版社）

2024/1/1 Chapter 1 General Procedures of International Cargo Import and Export PPT模板下载：/moban/ 行业PPT模板：/hangye/ 节日PPT模板：/jieri/ PPT素材下载：/sucai/ PPT背景图片：/beijing/ PPT图表下载：/tubiao/ 优秀PPT下载：/xiazai/ PPT教程： /powerpoint/ Word教程： /word/ Excel教程：/excel/ 资料下载：/ziliao/ PPT课件下载：/kejian/ 范文下载：/fanwen/ International Business Practice and Case Study 国际贸易实务与案例分析 Chapter 1 General Procedures of International Cargo Import and Export 第1章 国际货物贸易的一般程序 Section 1 Preparation for Import and Export 第1节 交易前准备 4 1. Preparation for Export 出口交易前准备 (1) Market Research 市场调研 specific importing country国别调研 the target market conditions of the importing目标市场调研 the related products相关产品调研 discover the prospective clients潜在客户挖掘 (2) Establishment of Business Relations 建立业务关系 5 2. Preparation for import 进口交易前准备 Market research still plays an important role in the import business. Market research helps collect information necessary for importer’s analytical study of the capability, reputation, credit standing and business mode of both the producers and suppliers, and comparison of prices, qualities, specifications and technology of similar products so as to select reliable clients, and minimize importing cost. 进口交易前的市场调研同样十分重要。通过市场调研，进口商可以分析研究生产供应商的能力、资信、业务模式，比较同类产品的价格、质量、规格和技术，从而选择可靠的客户，降低进口成本。 Section 2 Business Negotiation 第2节交易磋商 7 1. Inquiry询盘 Inquiry refers to intention made by a party interested in the purchase or sale of goods specified therein, indicating particular, desirable conditions regarding price and delivery terms, etc. addressed to a prospective supplier or buyer with a view to obtaining an offer or bid 询盘，又称询价，是指买方为了购买或卖方为了出售商品，向对方提出的一些有关价格和运输等交易条件的询问。 “invitation to offer”, and “invitation to bid”. “邀请发盘”， “邀请递盘”。 8 2. Offer发盘 (1) Definition of Offer发盘的含义 “A proposal for concluding a contract addressed to one or more specific persons constitutes an offer if it is sufficiently definite and indicates th