Unit16（课件）-《跨境电商实用英语》同步教学（北京出版社）

Unit 16 Job Interview Learn how to answer questions asked by an interviewee. 1 Learn how to dress for an interview. 2 Learn how to properly ask questions during an interview. 3 Learning Objectives After studying this chapter, you are expected to： Learn relevant words and expressions. 4 Part 1 Lead-in Part 2 Reading Part 3 Oral Practice Part 4 Comprehensive Tasks Part 5 Supplementary Materials PART ONE Lead-in 返回 PART 1 Lead-in 1. Try to translate these Chinese phrases into English. （1）零售品牌______________ （6）复购率______________ （2）驱动价值______________ （7）着眼大局______________ （3）客户体验升级______________ （8）营销组合______________ （4）业绩指标______________ （9）客户参与______________ （5）流量驱动机会______________ （10）终身价值_____________ drive values retail brand customer experience upgrade repeat purchase rates performance metrics traffic driving opportunities think big picture lifetime value marketing mix customer engagement PART 1 Lead-in 2. Answer the following questions. （1）What do you need to know about a company before an interview? Answer: Review the “About Us” section of the company website, paying attention to the organization’s history, achievements, goals, and values. （2）How do you really impress your interviewers during a job interview? Answer: To really impress your interviewer you need to do your homework, present the best possible version of you and most importantly start strong. 返回 PART TWO Reading 返回 PART 2 Reading If you’re interviewing for an e-commerce marketing role at a retail brand, there is a wide number of questions that you could be asked. However, here are the four questions that experts in the field think that you should be prepared to answer. Question 1 — Recognizing that there is only so much you can know about our business from outside the company, where can we improve the customer experience to drive value? What the interviewer is looking to learn about the candidate: how candidate