Unit14（课件）-《跨境电商实用英语》同步教学（北京出版社）

Unit 14 Maintaining Existing Customers Learn the procedure of uploading products. 1 Learn how to write a good title. 2 Learn how to write product descriptions. 3 Learning Objectives After studying this chapter, you are expected to： Learn relative words and expressions. 4 Part 1 Lead-in Part 2 Reading Part 3 Oral Practice Part 4 Comprehensive Tasks Part 5 Supplementary Materials PART ONE Lead-in 返回 PART 1 Lead-in 1. Try to translate these Chinese phrases into English. （1）客户关系______________ （6）客户评价______________ （2）促销______________ （7）营销______________ （3）清仓特卖______________ （8）新品______________ （4）包邮______________ （9）优惠券______________ （5）有效期______________ （10）广告_____________ promotion customer relationship clearance sale customer evaluation / customer review free shipping the period of validity / expiry date marketing advertising / advertisement new arrival coupon PART 1 Lead-in 2. Answer the following questions. Answer: Developing new customers is more difficult than maintaining old ones because a store firstly needs to attract new customers through some marketing activities, which cost a lot. （1）Which is more difficult, developing new customers or maintaining old ones? （2）Do you think customers who have bought goods in one store will actively pay attention to the promotion information of that store? Answer: If the customer is very satisfied with the store, he/she may often visit the store to see if there is any promotion. Otherwise he/she may not pay too much attention to the store. In any case, the seller should contact the buyer, ask for their opinions and inform them of promotion activities after the transaction is completed. 返回 PART TWO Reading 返回 PART 2 Reading The completion of a cross-border e-commerce transaction does not mean the end of communication with customers because maintaining good relationship with existing customers is one of the effective ways to improve sales vol