Unit 8（课件）-《跨境电商实用英语》同步教学（北京出版社）

Unit 8 Price Negotiation Learn the importance of price negotiation. 1 Learn how to respond to a counter-offer. 2 Learn how to write emails about price negotiation. 3 Learning Objectives After studying this chapter, you are expected to： Learn relative words and expressions. 4 Part 1 Lead-in Part 2 Reading Part 3 Oral Practice Part 4 Comprehensive Tasks Part 5 Supplementary Materials PART ONE Lead-in 返回 PART 1 Lead-in 1. Try to translate these Chinese phrases into English. （1）价格磋商______________ （6）最小订单量______________ （2）价格差异______________ （7）通关______________ （3）还盘______________ （8）商务沟通______________ （4）产品卖点______________ （9）终端消费者______________ （5）降价______________ （10）价格优势_____________ price difference price negotiation counter-offer minimum order quantity product selling points price reduction customs clearance price advantage business communication end consumers PART 1 Lead-in 2. Answer the following questions. Answer: It is easier for consumers in the cross-border e-commerce market to compare prices from different sellers because it is easy to find out the prices online. This also makes cross-border e-commerce sellers faced with greater competition. （1）Which market do you think makes it easier for buyers to compare prices, the cross-border e-commerce market or the traditional foreign trade market? 返回 （2）When a customer on the cross-border e-commerce platform asks for a price cut, should the seller agree immediately? Answer: Of course not. The seller shall explain the advantages of his products and company from various aspects, such as good product quality, fair price, good after-sales service, etc. When the buyer is determined to disagree with the original price, then the seller can give a small price reduction. PART TWO Reading 返回 PART 2 Reading Buyers on B2B and B2C platforms have different shopping habits. For example, some foreign buyers are less likely to consult and negotiate with the