Unit 6（课件）-《跨境电商实用英语》同步教学（北京出版社）

Unit 6 Social Media Marketing Learn the new trends of social media marketing. 1 Learn how to write an advertising copy. 2 Learn how to advertise on the social platforms. 3 Learning Objectives After studying this chapter, you are expected to： Learn relative words and expressions. 4 Part 1 Lead-in Part 2 Reading Part 3 Oral Practice Part 4 Comprehensive Tasks Part 5 Supplementary Materials PART ONE Lead-in 返回 PART 1 Lead-in 1. Try to translate these Chinese phrases into English. （1）站外引流 ______________________ （6）网红 _______________________ （2）获客成本 _______________________ （7）海外代购 ___________________ （3）广告预算 ______________________ （8）搜索引擎 ___________________ （4）广告文案 _______________________ （9）营销渠道___________________ （5）实时直播_______________________ （10）营销软文___________________ cost for customer acquisition off-site traffic introduction advertising budget Internet celebrity / influencer advertising copy live-streaming overseas shopping agent advertorial search engine marketing channel PART 1 Lead-in 2. Answer the following questions. Answers: A: Yes, I have. On Douyin, the details of the products can be exhibited clearly and vividly by short videos. The seller can display the product and explain its features and functions, just like a face-to-face show. B: The seller can reply to the customers’ questions on the comment section, and the customers can also exchange and share their shopping experiences by leaving messages, which makes it trustful to new clients. （1）Have you bought anything on Douyin? Do you think it is a trustful shopping channel? PART 1 Lead-in 2.Answer the following questions. （2）What do you think of the Internet celebrities on the various shopping platforms? What makes their e-commercial success? Answers: A: Sometimes I will be attracted by the seller’s tempting speech and even become a fan of some famous sellers.