Unit 5（课件）-《跨境电商实用英语》同步教学（北京出版社）

Unit 5 Platform-inside Marketing Learn how to set the platform-inside marketing tools. 1 Learn how to mastermind a store promotion. 2 Learn how to market the products. 3 Learning Objectives After studying this chapter, you are expected to： Learn relative words and expressions. 4 Part 1 Lead-in Part 2 Reading Part 3 Oral Practice Part 4 Comprehensive Tasks Part 5 Supplementary Materials PART ONE Lead-in 返回 PART 1 Lead-in 1. Try to translate these Chinese phrases into English. （1）曝光率 ______________ （6）店铺诊断 ______________ （2）转化率 _____________ （7）商品定价 ______________ （3）点击数 ______________ （8）营销活动 __________________ （4）站点流量 ______________ （9）联盟营销 __________________ （5）商品优化 ______________ （10）品牌推广_________________ conversion rate exposure rate click rate store diagnosis on-site traffic product optimization product pricing brand promotion marketing campaign affiliate marketing PART 1 Lead-in 2. Answer the following questions. Answer: “Double 11”, “618 Jingdong Anniversary”, “Black Friday”, “Cyber Monday” and so on. / Yes. On that day if the items on my Wish List or in my Shopping Cart are at a reduced price, I will be attracted to place the order. （1）Which online shopping festival appeals to you most? Will you buy a lot of things on that day? （2） Can you make a list of common marketing activities for the platform campaign and the store promotion? Answer: Clearance sales, final clear out, end-of-season sales, the-year-end promotion, anniversary sales, anti-seasonal sales, group purchase, new-arrival, new product release, etc. 返回 PART TWO Reading 返回 PART 2 Reading A series of year-end promotions, such as “Black Friday”, “Cyber Monday” and “Double 11”, have become a shopping gala for global consumers. Among them, “Double 11”, which is jokingly called as “Chopping-Hands Festival”, has been the ever most successful s