Unit 4 （课件）-《跨境电商实用英语》同步教学（北京出版社）

Unit 4 Product Uploading Learn the procedure of uploading products. 1 Learn how to write a good title. 2 Learn how to write product descriptions. 3 Learning Objectives After studying this chapter, you are expected to： Learn relative words and expressions. 4 Part 1 Lead-in Part 2 Reading Part 3 Oral Practice Part 4 Comprehensive Tasks Part 5 Supplementary Materials PART ONE Lead-in 返回 PART 1 Lead-in 1. Try to translate these Chinese phrases into English. （1）产品标题______________ （6）店铺装修______________ （2）产品描述______________ （7）新品______________ （3）关键词______________ （8）产品发布______________ （4）长尾词______________ （9）产品属性______________ （5）热销产品______________ （10）公司简介_____________ product description product title key words store decoration long tail words hot selling products new arrival company profile product release product attributes PART 1 Lead-in 2. Answer the following questions. Answer: A. I will pay more attention to the price and quality of goods. Before buying goods, I will read the reviews given by other buyers to measure the quality of goods. B. When some product is on sale, even if it is not something that is badly needed, the preferential price will also attract me to buy. C. Pictures on product pages are an important factor for me. Beautiful pictures will attract me to buy. D. I will pay more attention to after-sales service when I buy some large-size goods. （1）What makes you place an order when you browse goods on domestic shopping websites, such as Taobao? PART 1 Lead-in 2. Answer the following questions. （2）What information does a product page on cross-border e-commerce platforms contain? Answer: It may include the product title, price and many pictures of the product. Sometimes, a good product page may also include ways of using this product, return and exchange policy, etc. 返回 PART TWO Reading 返回 PART 2 Reading Although methods of uploading products in di