Unit 3 （课件）-《跨境电商实用英语》同步教学（北京出版社）

Unit 3 Product Selection Learn what factors should be considered when selecting products. 1 Learn how to obtain internal and external data about product selection. 2 Learn rules about banned products and intellectual property protection. 3 Learning Objectives After studying this chapter, you are expected to： Learn relative words and expressions. 4 Part 1 Lead-in Part 2 Reading Part 3 Oral Practice Part 4 Comprehensive Tasks Part 5 Supplementary Materials PART ONE Lead-in 返回 PART 1 Lead-in 1. Try to translate these Chinese phrases into English. （1）主页______________ （6）市场定位______________ （2）市场调研______________ （7）账户______________ （3）目标市场______________ （8）密码______________ （4）数据分析______________ （9）邮箱地址______________ （5）品牌______________ （10）制造商_____________ market survey/ research home page target market market positioning data analysis brand account manufacturer password email address PART 1 Lead-in 2. Answer the following questions. Answer: No, they can’t. Randomly selected products may not meet the needs of target customers. （1）Can a seller randomly select a product to sell on a cross-border e-commerce platform? （2）Do you know what products cannot be sold on cross-border e-commerce platforms? Answer: Each platform has its regulation. For example, DHgate has its Banned Products Rules(禁止销售（限售）产品规则) (http://seller.dhgate.com/policynew/c_5000003.html). Amazon also has strict rules about restricted products (https://sellercentral.amazon.com/gp/help/external/G200164330?language=zh_CN&ref=efph_G200164330_cont_200339950). 返回 PART TWO Reading 返回 PART 2 Reading Product selection, which refers to selection of products from the supply market that suit the needs of the target market, is very important for cross-border e-commerce stores. The selection staff must grasp users’ needs and select products which best meet the target market demand in terms of