Unit 1 （课件）-《跨境电商实用英语》同步教学（北京出版社）

Unit 1 Introduction to Cross-border E-commerce Acquire basic knowledge about cross-border e-commerce. 1 Know the benefits of cross-border e-commerce. 2 Know the basic models of cross-border e-commerce. 3 Learning Objectives After studying this chapter, you are expected to： Learn relative words and expressions. 4 Part 1 Lead-in Part 2 Reading Part 3 Oral Practice Part 4 Comprehensive Tasks Part 5 Supplementary Materials PART ONE Lead-in 返回 PART 1 Lead-in 1. Try to translate these Chinese phrases into English. （1）跨境电子商务 ______________ （6）零售商______________ （2）物流_____________ （7）传统对外贸易 ______________ （3）反垄断______________ （8）电子商务平台 ______________ （4）批发商 ______________ （9）智能手机 ______________ （5）分销商 ______________ （10）关税壁垒_____________ logistics cross-border e-commerce antimonopoly retailer wholesaler distributor traditional foreign trade tariff barrier e-commerce platform smartphone PART 1 Lead-in 2. Answer the following questions. Answer: The two models of cross-border e-commerce are cross-border B2C (Business-to-Consumer) and cross-border B2B (Business-to-Business) e-commerce. （1）What are the two business models of cross-border e-commerce? （2）What are the advantages of cross-border e-commerce compared to traditional trade? Answer: A. Consumers worldwide can compare prices, connect with other consumers via social media, discuss products and services, select a web shop independent of its location and transfer payments via their PC, laptop, mobile phone or tablet anytime, anywhere. B. Not only consumers, merchants and payment service providers profit from the opportunities presented by global e-commerce. 返回 PART TWO Reading 返回 PART 2 Reading With the development of technology and the growth of the Internet, consumers from all over the world have been provided the abili