Project 3 Task 1（课件）-《商务英语口语（拓展篇）》同步教学（上海交通大学出版社）

商务英语口语（拓展篇） Project Three Trade Fairs 商务英语口语（基础篇） 1 Trade fairs are a very powerful marketing medium. They bring together thousands of international buyers and sellers in one place in a short space of time. However, they do not just gather together all the significant players from the industry but enable visitors to see large numbers of products at the same time, to evaluate and compare them, to attend demonstrations and to ask detailed questions. Trade fairs provide visitors with a comprehensive overview of the entire market and industry. By taking advantage of the benefits the trade fairs have to offer, you can increase your business at one go! A career is an individual's journey through learning, work and other aspects of life. By the late 20th century, a wide range of choices (especially in the range of potential professions) and more widespread education had allowed it to become possible to plan (or design) a career. Traditionally, career success has often been thought of in terms of earnings and／or status within an occupation or organisation. This can be expressed either in absolute terms (e.g. the amount a person earns) or in relative terms (e.g. the amount a person earns compared with their starting salary). Learning Objectives After learning this project, you are required to achieve the objectives in the following table. Objectives 1. Master the following language points: a. Being familiar with related expressions of reserving a trade fair booth. b. Being familiar with related expressions of promoting products in a trade fair. 2. Master the skills of a. booking a booth. b. negotiating business with customers in a trade fair. c. leaving a positive impression on customers. 3. Be good at the manner of reserving a trade fair booth and promoting products in a trade fair. 4. Have the ability to attend a trade fair independently. Task Two At the Trade Fair Task One Booth Booking Task One Brief Introduction 4 Par