Project 2 Task 1（课件）-《商务英语口语（拓展篇）》同步教学（上海交通大学出版社）

商务英语口语（拓展篇） Project Two Products 商务英语口语（基础篇） 1 A product is anything that can be supplied to the market, and be used and consumed by people, including tangible goods, intangible services, organizations, ideas, or combinations of them. In the modern society, the use of advertising in the marketing has become an effective means for consumers to accept the product and the service. Product introduction is an essential way to advertise the company, enable consumers to learn the features, performance and operation of the products, and ultimately promote the products. A career is an individual's journey through learning, work and other aspects of life. By the late 20th century, a wide range of choices (especially in the range of potential professions) and more widespread education had allowed it to become possible to plan (or design) a career. Traditionally, career success has often been thought of in terms of earnings and／or status within an occupation or organisation. This can be expressed either in absolute terms (e.g. the amount a person earns) or in relative terms (e.g. the amount a person earns compared with their starting salary). Learning Objectives After learning this project, you are required to achieve the objectives in the following table. Objectives 1. Master the following language points: a. Being familiar with related expressions of product advertising. b. Being familiar with related expressions of product introduction. 2. Master procedure of a. advertising products. b. describing the samples and products. 3. Be good at the manner of introducing products. 4. Have the ability to introduce one kind of product independently. Task Two Introducing Products Task One Advertising Task One Brief Introduction 4 Part 1 Warm-up Part 2 Activities Part 3 Language Expanding Part 4 Follow-up Practice Part 5 Language Focus Part 6 Performance Evaluation Part 7 Business Culture Task One Market Survey & Analysis P