Project 1 Task 1（课件）-《商务英语口语（拓展篇）》同步教学（上海交通大学出版社）

商务英语口语（拓展篇） Project One Market Development 商务英语口语（基础篇） 1 For business, market development is the key to increase its market share and sales. When sales coming down or launching new product, sellers always try to conduct market research, and then analyze the situation for their sales or the feasibility of entering a new market. In this case, they can avoid business risk and target better market. A career is an individual's journey through learning, work and other aspects of life. By the late 20th century, a wide range of choices (especially in the range of potential professions) and more widespread education had allowed it to become possible to plan (or design) a career. Traditionally, career success has often been thought of in terms of earnings and／or status within an occupation or organisation. This can be expressed either in absolute terms (e.g. the amount a person earns) or in relative terms (e.g. the amount a person earns compared with their starting salary). Learning Objectives After learning this project, you are required to achieve the objectives in the following table. Objectives 1. Master the following language points: a. Being familiar with related expressions of market development. b. Being able to use language skills to convince new customer. 2. Master procedure of a. certain products’ market research. b. making analysis of related market based on research information. c. developing new customer. 3. Be good at the manner of conducting market survey and customer development. 4. Have the ability to search related language & business information from different channels. Task Two Developing New Market Task One Market Survey & Analysis Task Three Convincing Customers Task One Brief Introduction 4 Part 1 Warm-up Part 2 Activities Part 3 Language Expanding Part 4 Follow-up Practice Part 5 Language Focus Part 6 Performance Evaluation Part 7 Business Culture Task One Market Survey & Analysis Project