项目3任务1 （课件）-《跨境电商实务英语》同步教学（上海交通大学出版社）

Task 1 Developing New Customer 1 `Contents Warming Up Case Study Terminology & Expressions E-commerce Corner 1 2 3 4 2 Part One Warming Up Ⅰ. Do you know how to develop new customers for your e-shop? Here is some advice for you. Read and try to match them with the pictures. 3 Email selling 电子邮件销售 Search Engine Marketing 搜索引擎营销 Social Network Service 社交网络服务 Video Marketing 视频营销 Soft-Text Marketing 软文营销 Image Marketing 图片营销 Part One Warming Up 4 （ ） （ ） （ ） （ ） （ ） Part One Warming Up （ ） email marketing image marketing search engine marketing social media marketing soft content marketing video marketing 感谢您下载平台上提供的PPT作品，为了您和熊猫办公以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！熊猫办公将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！ 5 Part One Warming Up Ⅱ. Work in groups and discuss the following questions. 1. What kinds of marketing styles do you like as a buyer? Why? 2. What kinds of marketing strategies will you use to attract buyers? Why? Example: If I am a buyer, I tend to be attracted by video marketing, because it is straight forward, which can give me a very clear impression of the product I am interested in, such as appearance, color, size, function, etc. 感谢您下载平台上提供的PPT作品，为了您和熊猫办公以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！熊猫办公将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！ 6 Part One Warming Up Ⅱ. Work in groups and discuss the following questions. Evaluation List Point 1 Point 2 Point 3 Point 4 What kinds of marketing styles do you like as a buyer? Why do you choose it/them? What kinds of marketing strategies will you use to attract buyers? Why do you use it/them? Partner Score 25% 25% 25% 25% 感谢您下载平台上提供的PPT作品，为了您和熊猫办公以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！熊猫办公将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！ 7 Part Two Case Study Case one Email Marketing From : Amy Larry To : Cherry Lin Title : Fashion products on sale Dear Ms. Cherry Lin, This is Am