Unit 9（课件）- 《综合商务英语第3册》同步教学（人民大学版）

《综合商务英语 III》 Unit 9 L/O/G/O Unit9 Competition is not only the basis of protection to the consumer, but is the incentive to progress. --Herbert Hoover Welcome to the business world! Comprehensive Business English Book 3 Unit 9 Text A Role-play Text B Culture Tour 4 1 2 3 Contents 5 Case Study Text A Structure analysis Understanding Reproduction Text study New words and expressions Idea sharing Writing TEXT A Comprehensive Business English Book 3 Unit 9 Notes to the text Lead-in Q 1 Q 2 Q 3 What types of business competition are existing in the market? Think of the reasons why we need competition to promote business transaction. Comprehensive Business English Book 3 Unit 9 How would you prepare for your future business competition? Text A Competition Counts: How Consumers Win When Business Compete Structure analysis 4 Practices that FTC Monitors (Paras. 3-6) 1) Mergers, 2) Agreements among Competitors, 3) Agreements between Manufacturers and Product Dealer, 4) Monopoly . FTC (Para. 2) Thus, laws aimed at protecting competition have long been labeled “antitrust.” ….The FTC enforces antitrust laws by challenging business practices that could hurt consumers by resulting in higher prices, lower quality, or fewer goods or services. Introduction (Para. 1) Topic sentence: Competition benefits consumers by keeping prices low and the quality and choice of goods and services high. Competition also encourages businesses to offer new and better products. Competition makes our economy work. Comprehensive Business English Book 3 Unit 9 Understanding Para.1 By enforcing antitrust laws, the Federal Trade Commission (FTC) helps to ensure that our markets are open and free. Q: What does the FTC refer to? (an agency) Comprehensive Business English Book 3 Unit 9 A: It refers to Federal Trade Commission. Commission: n. 委员、委员会/佣金、 手续费/任命、委任 Understanding