Unit 6（课件）- 《综合商务英语第3册》同步教学（人民大学版）

《综合商务英语 III》 Unit 6 L/O/G/O Unit6 Creativity is thinking up new things. Innovation is doing new things. --Theodore Levitt，American economist and former professor at Harvard Business School Welcome to the business world! Comprehensive Business English Book 3 Unit 6 Text A Role-play Text B Culture Tour 4 1 2 3 Contents 5 Case Study Text A Structure analysis Understanding Reproduction Text study Notes to the text New words and expressions Idea sharing Writing TEXT A Comprehensive Business English Book 3 Unit 6 Lead-in Q 1 Q 2 Q 3 Why is business innovation important nowadays? Think of as many good reasons as possible for understanding business innovation. Comprehensive Business English Book 3 Unit 6 Which country do you think is the most innovative country? Text A The Global Innovation Index 2017: The USA, Japan, the UK, China, and India at the top of their income groups Structure analysis Top 10 middle-income economies (Paras. 5-6) China and India lead; the Russian Federation and Argentina re-join the group. Top 10 high-income economies (Para. 4) The USA, Japan, Switzerland, and Germany in the lead among the high-income group, five economies--The United States of America(USA), Japan, Switzerland, Germany, and the UK have remained among the top five in innovation quality since the inception of this metric. Introduction (Paras. 1-3) Topic sentence: From the Global Innovation Index 2017,devoted to measuring the innovation performance of 127 economies and the theme “Innovation Feeding the World,” six messages emerge. Comprehensive Business English Book 3 Unit 6 Understanding Para.1 Since the release of the Global Innovation Index(GII) last year, the world has seen reason to expect recovery and indeed renewed economic growth. Q:What is the GII? Comprehensive Business English Book 3 Unit 6 A:The Global Innovation Index (GII) aims to capture