Unit 4（课件）- 《综合商务英语第3册》同步教学（人民大学版）

《综合商务英语 III》 Unit 4 L/O/G/O A dream doesn’t become reality through magic; it takes sweat, determination and hard work. -- Colin Powell retired US four star general and former US Secretary of State Welcome to the business world! Comprehensive Business English Book 3 Unit 4 Text A Role-play Text B Culture Tour 4 1 2 3 Contents 5 Case Study Text Business Leadership Structure analysis Understanding Reproduction Text study Notes to the text New words and expressions Idea sharing Writing TEXT A Comprehensive Business English Book 3 Unit 4 Lead-in Q 1 Q 2 Q 3 Describe leadership styles you know in China. What is the leadership of a company? What is the leadership style? Comprehensive Business English Book 3 Unit 4 Do you know something about American or Japanese leadership style? 视频欣赏 https://v.youku.com/v_show/id_XMTQ5MzgzNzky.html?debug=flv Comprehensive Business English Book 3 Unit 4 Text A Leadership Styles Around the World Structure analysis Leadership Characteristics of Major Nations (Paras. 5-28) Richard D. Lewis on Leadership (Paras. 2-4) 1. Stereotypes 2. Transformation factors Introduction (Para.1) Topic sentence: Different cultures can have radically different leadership styles, and international organizations would do well to understand them. Comprehensive Business English Book 3 Unit 4 Protecting Consumers Protecting Consumers Understanding Para.2 The Lewis Model The Lewis Model of Cross-Cultural Communication was developed by Richard D. Lewis. The core of the model classifies cultural norms into Linear-Active, Multi-Active and Re-Active, or some combination. Broadly speaking, Northern Europe, North America and related countries are predominantly Linear-Active, following tasks sequentially using Platonic, Cartesian logic. Southern European, Latin, African and Middle-Eastern countries are typified as Multi-Active, centred on relationships and often pursuing multiple goals simultaneously.