Unit 3（课件）- 《综合商务英语第3册》同步教学（人民大学版）

《综合商务英语 III》 Unit 3 L/O/G/O You must be engaged with the process of producing something to expect something. —Suanday Adelaja, Pastor Text A Role-play Text B Culture Tour 4 1 2 3 Contents 5 Case Study Text A Structure analysis Understanding Reproduction Text study Notes to the text New words and expressions Idea sharing Writing TEXT A Lead-in Q 1 Q 2 Q 3 Do you agree with the saying that “the higher the price, the better the quality”? Why or why not? Make a comparison between similar products you have used and talk about their advantages and disadvantages. In your opinion, how might the product quality impact a brand? Text A Elevating Expectations: 5 Ways Product Quality Impacts Your Brand Structure analysis Conclusion (Para. 18) The numerous benefits product quality has for a company Main body (Paras. 5-17) Five ways product quality impacts the brand and what a business can do Introduction (Paras. 1-4) The importance of product quality Understanding Para.2 Product quality is also how well the product does what it’s supposed to do, and how well it holds up over time. Hold up: to continue to function without losing force or effectiveness She managed to hold up under the stress. There were fears that her ankle might not hold up for the competition. Understanding Para.3 Regardless of the various viewpoints from the public, product quality is a competitive marker for brands that affects purchasing decisions and profitability. If something happens regardless of something else, it is not affected or influenced at all by that other thing. The law requires equal treatment for all, regardless of race, religion, or sex. This job is open to all, regardless of previous experience. Understanding Para. 5 Countless potential sales are lost because a brand fails to make a deeper connection with prospective buyers. Pay attention to the difference between “prospective（预期的、有希望的）” and “perspective（观点、看法）”. When his prospe