Unit 10 Promotion（课件）- 《综合商务英语第2册》同步教学（人民大学版）

《综合商务英语 II》 Unit 10 L/O/G/O There’s no question that working with a purpose and staying focused have the obvious benefit of creating more chances to be successful, more chances to “make a sale,” more chances to refine your approach, more chances to improve, more chances to make more money. ― Joe Girard Welcome to the business world! Comprehensive Business English Book 2 Unit 10 Text A Role-play Text B Culture Tour 4 1 2 3 Contents 5 Case Study Text A Structure analysis Understanding Reproduction Text study Words and expressions Idea sharing Writing & Role play TEXT A Comprehensive Business English Book 2 Unit 10 Lead-in Q 1 Q 2 Q 3 If you were a businessperson, how do you promote your products or services? Do you know the concept of promotion strategy? Comprehensive Business English Book 2 Unit 10 What kinds of sales promotion have you ever seen in daily life? Q1 Promotion is a term used frequently in marketing and is one of the market mix elements. It refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place. Promotion is also defined as one of the five pieces in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five factors, and how much money to budget. Promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual. Q2 Social media: Social media websites such as Facebook and Google+ offer companies a way to promote products and services in a more relaxed environment. Mail Order Marketing: Customers who come into your business are not to be overl