Unit 7 Marketing（课件）- 《综合商务英语第2册》同步教学（人民大学版）

综合商务英语II Unit 7 L/O/G/O It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. -- Warren Buffett, American business magnate, investor, and philanthropist Unit 7 Marketing Text A Role-play Text B Culture Tour 4 1 2 3 Contents 5 Case Study Text A Structure analysis Understanding Text Study New words and expressions Notes to the text Writing & Role Play TEXT A Comprehensive Business English Book 2 Unit 7 Reproduction Lead-in Q 1 Q 2 Q 3 Do you know anything about the marketing channel and the process? Can you name some different selling methods? How has self-service shopping mode changed your life? Comprehensive Business English Book 2 Unit 7 Text A The Piggly Wiggly Way Comprehensive Business English Book 2 Unit 7 Text A Structure Analysis Part Three (Paras. 6-10) It may also make customers feel overworked. The rise and rise of the self-service business raises two worries. Part Two (Paras. 3-5) The self-service revolution rolls on to this day. It causes advantages to businesses. Part One (Paras. 1-2) Main Idea: The self-service revolution launched by Piggly Wiggly. Comprehensive Business English Book 2 Unit 7 Text A The Piggly Wiggly Way IN 1916 Clarence Saunders[1] changed the face of retailing when he opened his first Piggly Wiggly[2] supermarket in Memphis, Tennessee. Hitherto, shops had kept all their goods behind the counter: customers told the staff what they wanted, waited while their purchases were bagged up, then handed over their money. Saunders came up with the idea of self-service. Customers selected their own groceries from the shelves, and took their baskets to a cashier on the way out. Saunders proclaimed that by cutting labor costs his idea would “slay the demon of high prices”. Para. 1 Comprehensive Business English Book 2 Unit 7 Understanding Para.1 Saunders pr