Unit 1 Business Idea（课件）- 《综合商务英语第2册》同步教学（人民大学版）

《综合商务英语 II》 Unit 1 L/O/G/O We educate leaders who make a difference in the world. —Harvard Business School Business Ideas Comprehensive Business English Book 2, Unit 1 Text A Role-play Text B Culture Tour 4 1 2 3 Contents 5 Case Study Text A Business Ideas Comprehensive Business English Book 2, Unit 1 Structure analysis Understanding Reproduction Text study New words and expressions Idea sharing Writing & Role-play TEXT A 1. Lead-in Comprehensive Business English Book 2, Unit 1 Q 1 Q 2 Q 3 In your opinion, what are the features of innovative business ideas? Do you have any business ideas? Please share with your classmates. If you want to put business ideas into practice, what factors should you pay attention to? 2. Text A Cheap and Cheerful Comprehensive Business English Book 2, Unit 1 Structure analysis Conclusion (Para. 12) The prospect of frugal innovation Main body (Paras. 3-11) The example of frugal innovation and its development Introduction (Para. 1) Frugal innovation is on the rise. Understanding Para.2 Q:In the first decade of this century, what is the possible reason of frugal innovation’s time arriving? Comprehensive Business English Book 2, Unit 1 A: To meet surging demand from new consumers in emerging economies, and cutting their cost drastically. Paras. 1-2 参考译文 在经历了初期的一些困难之后，节约型创新正在兴起。 维克多·雨果曾说过，“当一个新创意将要爆发的时候，没有什么能阻止的了”。 他应该再加上一句话：一个糟糕的产品发布可以推迟创意的进展。 在本世纪头十年，似乎节约型创新的时代确实到来了：为了满足新兴经济体新兴消费者的急剧需求，这些国家的创新型企业正在剥离他们粗俗的产品，大幅度降低成本。 新世界终于产生了一个伟大的，新的管理理念。 Comprehensive Business English Book 2 Unit 1 Understanding Para. 3 Q: Why did some of the earliest Nanos burst into flames? A: Because they had engineering problems. Do you know Tata Nano? Can you name more brand of car-making in the world? A: open answers Comprehensive Business English Book 2, Unit 1 Understanding Para. 4 Q: What is mentioned In a new book, Frugal Innovation: How to Do More with Less ? A: Frugal inno