Unit 5（课件）- 《跨境电子商务英语》同步教学（人民邮电版·2020）

跨境电子商务英语 www.515ppt.com 1 Unit 5 Cross-Border E-Commerce Product Management www.515ppt.com 2 Unit Objectives: Learn to do the product selection in your e-commerce store. Learn about the product pricing strategies. Learn about the forbidden and restricted products. Unit 5 Cross-Border E-Commerce Product Management www.515ppt.com 3 Product Selection 1 Product Pricing 2 3 CONTENTS 目录 Forbidden and Restricted Products www.515ppt.com 4 1 Product Selection www.515ppt.com 5 Warming-up Take a close look at the following pie chart(See Figure 5.1) and put the results of the survey in order. Order (from most to least): Part 1 Product Selection E-C-A-G-F-B-H-D www.515ppt.com 6 Listening Listen to the following sentences and fill in the blanks. Part 1 Product Selection www.515ppt.com 7 Listening Listen to the following sentences and fill in the blanks. (1)Without considerate____________________ and pricing decisions the e-shop owner may get into trouble. (2)Deciding which products to sell online can be quite a task and you need to take so many things into consideration such as _____________________, competition and profit. (3)Apparel and fashion, with its endless ________________________ and relatively low shipping costs, is clearly a great category for new sellers to explore. (4)With your ____________________ you need to accommodate for competition dynamics, cultural factors, taste profiling, packing design, language, pricing and much more. (5)This e-commerce platform helps you purchase goods that are of great value and also offer an _______________________ . product selection buyer demand niche opportunities product research attractive margin Part 1 Product Selection www.515ppt.com 8 Speaking A and B are classmates. They are discussing about what to sell if they will set foot in CBEC in the future. Please try to role play the following dialogue, especially pay attention to the underlined parts. Part 1 Product Selection www.515ppt.com 9 KEY WORDS AND EX