Unit 1（课件）- 《跨境电子商务英语》同步教学（人民邮电版·2020）

跨境电子商务英语 www.515ppt.com 1 Unit 1 Overview of Cross-Border E-Commerce www.515ppt.com 2 Unit Objectives: Learn the concept of cross-border e-commerce. Learn to tell the differences between traditional foreign trade and cross-border e-commerce. Learn about the current situation of cross-border e-commerce in China. Unit 1 Overview of Cross-Border E-Commerce www.515ppt.com 3 The Concept of Cross-Border E-Commerce 1 The Differences between Traditional Foreign Trade and Cross-Border E-Commerce 2 3 CONTENTS 目录 The Current Situation of Cross-Border E-Commerce in China www.515ppt.com 4 1 The Concept of Cross-Border E-Commerce www.515ppt.com 5 Warming-up Learn the following abbreviations, and write down their full expressions and Chinese meanings. （1）CBEC （2）B2B （3）B2C （4）C2C Cross-Border E-Commerce 跨境电商 Business to Business 企业对企业 Business to Customer 企业对客户 Customer to Customer 客户对客户 Part 1 The Concept of Cross-Border E-Commerce www.515ppt.com 6 Warming-up Learn the following abbreviations, and write down their full expressions and Chinese meanings. （5）O2O （6）M2C （7）P2C （8）P2P Online to Offline 线上到线下 Manufacturer to Consumer 生产厂家对消费者 Production to Consumer 商品到顾客 Peer to Peer 个人对个人 Part 1 The Concept of Cross-Border E-Commerce www.515ppt.com 7 Listening Listen to the following sentences and fill in the blanks. Part 1 The Concept of Cross-Border E-Commerce www.515ppt.com 8 Listening Listen to the following sentences and fill in the blanks. （1）In this chapter, we explore CBEC (short for　 　　　　　　　　　　　) as a new driver of international trade. （2）In recent years, the rapid growth of cross-border e-commerce has accelerated consumption all over the world. （3）According to the type of interaction, the main modes of cross-border e-commerce can            B2B, B2C, C2C and so on. （4）             in cross-border e-commerce has to be continuously strengthened. （5）With the