内容正文:
Village Super League looks to net profits
By Yang Jun in Guiyang and Zhang Xiaomin | China Daily | Updated: 2023-07-19 00:00
Rongjiang was an obscure county in Guizhou province until May when it became famous for staging the Village Super League, or cunchao, a grassroots soccer tournament.The county in Qiandongnan Miao and Dong autonomous prefecture, which has a population of 385,000, has welcomed more than 1 million tourists since the ongoing rural soccer tournament began on May 13.
"It has become a phenomenon," said Lin Tao, deputy director of the tourism bureau of Rongjiang."Every week, more than 40,000 spectators flock to the stadium for the 'Super Saturday' games. As of the end of June, the tournament has had more than 20 billion views on the internet," he said. And media, both in China and overseas, have been fascinated by the event.Over the three-day Dragon Boat Festival holiday alone, the county received 350,000 tourists and tourism income reached 444 million yuan ($62 million), about five times the amount for the same period last year.
There are several factors counting this. Many villagers offer to help, distributing free bottled water and snacks. People there are united as one family.Villagers organize the teams, match schedules, rules, programs and prizes. The local government provides the venues, electricity, communications, security and sanitation services."It is a pure soccer competition with no financial interests involved," said Yang. "We are playing not for the prize but the honor of our villages."
What sets the Village Super League apart from other sports events are the vibrant displays of ethnic cultures and traditions at the tournament. Rongjiang is home to 15 ethnic groups that make up about 83 percent of the county's population. As players of both teams walk on the field for a game, they are accompanied by their cheer squads dressed in traditional ethnic costumes and carrying local specialties such as glutinous rice, cured fish and other d