Unit 5-Chapter5 (课件）-《跨境电商英语》同步教学（中国人民大学出版社）

Chapter5 Consumer Habits and Characteristics of Major Countries (II) Unit 5 After-sale Services of Cross-border E-commerce Acquire basic knowledge about diverse consumption habits of Italy, Britain and Russia 1 Acquire basic knowledge about the culture and tradition of Italy, Britain and Russia 2 Master the language skills of communicating with buyers from Italy, Britain and Russia 3 Learning Goals After studying this chapter, you are expected to： PART ONE Warming-up PART 1 Warming-up Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. A.Russians are advocating number 7 under the influence of Christian culture. They regard number 7 as lucky, happy and perfect number. Besides, Russians consider it unlucky to celebrate birthdays in advance. PART 1 Warming-up B. British buyers are very picky about the price. They like to bargain and prefer high quality products. They have high requirements for delivery time. If the shipment is delayed without prompt mediation, it may lead to cancellation of the order. PART TWO Passage Reading PART 2 Passage Reading Italy In Italy, most online buyers are at the age 18 to 44; 55.4% of them are male, and 44.6% are female. The most frequent online shopping time in a day is from 21 to 23. 47% are virtual products or services such as paid audio and video resources and tourist services; 53% are physical commodities. E-commerce platform is the main shopping channel. International common payment is also valid in Italy. Credit cards and PayPal are most popular. Credit cards, in particular, enjoy high popularity and usage rate, with Visa and MasterCard as the main channels. The process of customs clearance in Italy mainly focuses on customs tariff payment and special requirements for special items. Diverse Consumption Habits and Traits of Major Powers (II) PART 2 Passage Reading For a sample with commercial value, Italy can provide